In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.
As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.
Today we discussed:

[0:00] Opening

[01:50] The Leadership Gap in Marketing

[02:57] Why Marketing Leadership Matters

[03:39] Steps to Fix Marketing Leadership Gap

[08:48] Marketing Leadership as a Service


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