On today’s episode, host Katya Allison is joined by Kim Arnold, author of “Email Attraction” and Chief Executive at Kim Arnold Consulting and Training.

When it comes to sending emails, Kim has some words of wisdom to offer:

- Be intentional with how you craft non-marketing emails.

- Simpler is often better — emails should be easy to read and understand.

- Most emails should be no longer than five or six sentences.

- Find a balance between a professional tone and your unique personal voice.

- Write like you speak.

- Use a ‘read aloud’ function to hear your emails read back to you to help refine your writing.

- Remember that all emails, to customers and colleagues, represent your brand.

Kim’s approach to email can help marketers be engaging and memorable while still maintaining a sense of authority and professionalism.

- Kim Arnold | https://twitter.com/KimArnold5

- Kim Arnold | https://www.kimarnold.co.uk/

- Email Attraction | https://www.kimarnold.co.uk/email-attraction/

- Katya Allison | https://www.linkedin.com/in/katyaallison/

- GRIN | https://www.linkedin.com/company/grin-inc-/

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.

#content #PR #Affiliatemarketing #influencermarketing #creatormanagement