In this week's episode, we explore the concept of shadowbanning. From politicians to creators, the term is used to explain or excuse an alleged lack of engagement on content or accounts. However, this is also increasingly hard to define or prove. So this week, we look at what shadowbanning is and how it has evolved over the years before diving into some of the most prominent examples of shadowbanning and the ethical implications of this moderation practice. We finish by aiming to answer the question: is shadowbanning a genuine censorship problem for Big Tech, or is it all just a conspiracy theory made up by disgruntled users?