It’s October 1963, and the 10th Tokyo Motor Show is underway. Toyo Kogyo’s Mazda brand has had some success, but to prove its worth as an independent business to the government, Toyo Kogyo President Tsuneji Matsuda has hedged the company’s future on a new, pistonless engine technology that many considered to be a fantasy. But soon, that fantasy would become a reality. How did Tsuneji Matsuda take Mazda from a small truck manufacturer to a respected car-maker during one of the most competitive times in history? How did they take an engine technology no one believed in and use it to save the company? And how did Mazda create two brand-defining cars in barely more than a decade? We’ll find out today on Past Gas, in part two of our four-part series on Mazda.
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