The Duct Tape Marketing Podcast
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This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself. Key Takeaways Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time. More About Ryan Deiss: Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/ Visit Scalable.co - scalable.co/ Get a copy of Get Scalable - amazon.com/Get-Scalable-Operating-Business-Without/dp/B0CC46VY9R Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com
This week's episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders. Key Takeaways Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape. More About Hortense le Gentil: Connect with Hortense on LinkedIn - https://www.linkedin.com/in/hortenselegentil Visit her Website - https://hortenselegentil.com Grab a copy of The Unlocked Leader - https://www.hortenselegentil.com/theunlockedleader Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape
In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states. As the author of Elevate: Build a Business Where Everybody Wins and host of The Home Service Expert podcast, Tommy has dedicated his career to helping others achieve business success by focusing on recruiting top talent, optimizing branding strategies, and delivering exceptional customer experiences. During our conversation, Tommy shared his journey of scaling a business from a small operation to an industry leader in the home services space. He emphasized the importance of investing in training, aligning core values, and leveraging performance pay systems to build a thriving team and long-term customer loyalty. Today we discussed: [00:00] Who is Tommy Mello? [02:14] Optimizing Recruitment and Service Quality [04:05] Branding Goes Beyond Your Logo [07:26] Motivating Employees to Perform [12:37] Recruiting vs. Creating A-Players [15:52] Using Marketing to Recruit More About Nick Bennett Tommy Mello's website - https://homeserviceexpert.com/ Connect with Tommy Mello on Instagram: https://www.instagram.com/officialtommymello/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com
In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together. As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. Today we discussed: [0:00] Opening [01:50] The Leadership Gap in Marketing [02:57] Why Marketing Leadership Matters [03:39] Steps to Fix Marketing Leadership Gap [08:48] Marketing Leadership as a Service Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape
In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape. The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth. Today we discussed: [01:02] Who is Nick Bennett? [01:40] Defining Influencer Marketing in B2B vs B2C [03:51] Best Practices for B2B Marketing and Influencer Integration [06:48] Challenges and Misconceptions in B2B Influencer Marketing [08:48] Successful Product Launch with Influencer Program [11:34] Effectiveness and Authenticity in Influencer Partnerships [15:23] Navigating Global Influencer Marketing [18:47] Niche Focus and Controversial Content for Engagement More About Nick Bennett Nick Bennett's website - http://www.tackgtm.com Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com
In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years of experience driving growth and building high-performing teams. Stephanie, a trailblazer in private aviation as the first African American woman to lead a private jet company, shared insights from her book, Ally Leadership: How to Lead People Who Are Not Like You. Our conversation explored the evolving dynamics of modern workplaces, the importance of building bridges across differences, and actionable strategies leaders can use to foster inclusion and trust. Whether you’re managing diverse teams, navigating generational divides, or seeking tools to lead empathetically, Stephanie’s advice is a game-changer for today’s leaders. Today we discussed: [0:00] Opening [01:03] Who is Stephanie Chung? [01:40] Introduction to ALLY Leadership [03:12] Diversity in Leadership: Broadening the Conversation [05:09] Cultivating Cultural Intelligence and Effective Leadership [14:21] Overcoming Unconscious Bias Through Human Connection [20:16] Barriers and Benefits of Leading Diverse Teams [22:57] Creating a Psychologically Safe Workplace More About Stephanie Chung Stephanie Chung's website - http://www.stephaniechung.com Connect with Stephanie Chung on LinkedIn: https://www.linkedin.com/in/TheStephanieChung/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape
In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success. Our conversation dives deep into the pitfalls of goal setting, the common reasons people abandon their goals, and the proven strategies to overcome these challenges. Whether you're struggling to take the first step or sustain momentum, Jon's practical tips will inspire you to set achievable goals and make steady progress. Today we discussed: [01:02] Who is Jon Acuff? [03:36] Unique Approach to Goal Setting [05:11] Understanding and Utilizing Regret for Positive Change [07:07] Building Achievable Goals and Addressing Unequal Opportunities [10:39] Balancing Aspirational and Realistic Goals [10:29] Why You Should Unitask Instead of Multitask [14:58] Prioritizing Goals and Embracing Failure for Success [18:56] Overcoming Fear of Success and Learning from Failure More About Jon Acuff Jon Acuff's website - http://jonacuff.com Connect with Jon Acuff on LinkedIn: https://www.linkedin.com/in/jonacuff/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy here: dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape
In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025. With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. These trends highlight the increasing role of AI, hyper-personalization, decentralized communities, and authenticity in crafting impactful strategies. I shared actionable insights on leveraging generative AI, exploring platforms like Reddit and Bluesky, and embracing customer-centric values to build trust and loyalty. Whether you’re a small business owner or part of a marketing agency, these predictions offer a roadmap for navigating the rapidly evolving digital ecosystem in 2025. I Talk About: [00:48] Hyper-Personalization Powered by Generative AI [02:45] Decentralized Communities and the Shift Away from Traditional Social Media [04:43] Generative AI-Led Creative Production [07:50] AI-Driven Marketing Orchestration [09:42] Brand Marketing as the New Standard [11:14] AI Transparency and Consumer Trust [13:00] Closing Thoughts & Actionable Advice for 2025 More about John Jantsch: Check out John Jantsch's agency and consultancy Duct Tape Marketing at https://ducttapemarketing.com/ Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/ Get free stuff & sign up for his weekly newsletter - https://ducttapemarketing.com/dtmnews/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Chad Hoeppner, a political communications expert, CEO of GK Training, and author of Don't Say Um: How to Communicate Effectively to Live a Better Life. Hoeppner is known for his work with high-profile leaders, including Andrew Yang, and as an adjunct professor at Columbia Business School. Our conversation dives deep into the art of effective communication, uncovering actionable public speaking tips and exercises to transform average speakers into confident, expert communicators. Whether you want to eliminate filler words, speak with intentionality, or learn how to engage an audience effortlessly, Hoeppner’s insights offer practical tools for anyone looking to become a better speaker and communicator. Today we discussed: [00:00] The Power of Questions [03:06] Feeling Seen and Self-Awareness [05:54] The Art of Listening [09:02] Engaging in Business Conversations [12:06] Intrapersonal Communication and Self-Reflection [15:03] Navigating Different Personalities [18:02] Conflict Resolution Strategies Michael Chad Hoeppner's website - https://dontsayum.com/ Rate, Review, & Follow! If you liked this episode, please rate and review the show. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. Duct Tape Marketing podcast listeners can take a free test drive at oracle.com/ducttape
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. Jeannie Walters is an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators, a firm that helps companies increase sales and customer retention through elevated customer experiences. Trailblazing the movement from “Reactive Customer Service” to “Proactive Customer Experience,” Walters is the leading authority for improving employee and customer relationships. Walters is a founding member of the Customer Experience Professionals Association and a trusted advisor to numerous Fortune 500 companies, including Orangetheory Fitness, SAP, Comcast, and JPMorgan Chase. As an educator, her LinkedIn Learning courses have inspired over 500,000 learners worldwide. A Certified Speaking Professional and proud Professional Member of the National Speakers Association, Jeannie has captivated audiences of tens of thousands across three continents with her expertise and insights. In this episode, we discuss the importance of understanding and improving customer experience—not service, experience! We also discuss the relationship between customer experience and marketing, the role of technology, generational differences in customer expectations, the significance of speed (how soon is "soon"?), and the necessity of building a customer-centric culture. Jeannie emphasizes the need for organizations to adopt a mindset focused on customer experience, implement effective strategies, and continuously test and adapt their approaches based on feedback. More About Jeannie Walters: Check out  Jeannie Walters' Website Connect with  Jeannie Walters on LinkedIn Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Wright is a communication expert, coach, facilitator, and former communication professor. She empowers organizations to enhance the way people feel recognized, understood, and appreciated. As an executive coach and speaker, she guides leaders to express their highest selves with authentic authority and grace. Her popular TEDx Talk, “Ask Better Questions to Build Better Connections,” has inspired people around the world to become stronger communicators in their everyday lives. Dr. Wright has been featured in Fast Company, Essence, and Mashable, and is the creator of Can We Talk? Cards – 50 questions designed to take the guesswork out of small talk. We talk about the importance of asking the right questions to foster better connections and how self-awareness and active listening are crucial in effective communication, especially in business settings. Dr. Wright's emphasis on making others feel seen and heard and how thoughtful curiosity can enhance interpersonal relationships. Our conversation also touches on navigating different personalities within teams and strategies for resolving conflicts. More About Dr. Amber L. Wright: Check out Amber L. Wright's Website Connect with Amber L. Wright on LinkedIn Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the past decade’s most influential photographers. He’s created campaigns for major brands like Apple, Nike, and Red Bull, and directed Portrait of a City, earning an Emmy nomination. His fine art has been showcased globally, and he contributed to the Pulitzer-winning Snowfall story in The New York Times. As a tech innovator, Chase created Best Camera, the first photo-based social networking app, and wrote the bestseller Creative Calling. He also founded CreativeLive, an online learning platform acquired by Fiverr in 2021, where over 50 million students have honed their creative skills. In his new book 'Never Play It Safe'. We discuss the concept of Safety, strange as it may sound and the importance of attention in achieving success, overcoming self-doubt, the role of play in life, and the necessity of practice in mastering any skill. Chase emphasizes that the best experiences in life often lie beyond our comfort zones and that we must learn to pay attention to what truly matters to us. More About Chase Jarvis: Check out Chase Jarvis's Website Connect with Chase Jarvis on LinkedIn Grab a copy of Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs). With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power. We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements. From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency. Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation. More About Brandy Burch: Check out Brandy Burch's Website Connect with Brandy Burch on LinkedIn Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.
In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being interviewed by Sara Nay. Sara Nay is the COO of Duct Tape Marketing. She oversees day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network. She focuses on strategic planning, goal setting, and directing the company's operations in support of its goals. And on a personal note, she’s also my daughter—which makes me “Pop Pop” to her kids! In this episode, we change it up a bit as I become the interviewee. We explore my journey into entrepreneurship, why I started my own business, why I didn’t work for someone else (the answer will surprise you), my passion for small businesses, and the evolution of marketing over the years. I reveal lessons from my polar opposite parents and my former fears about running a business. We also dive into my favorite topic: the impact of AI on small businesses, the opportunities and challenges they face, and the importance of curiosity and innovation in business. I wrapped up with a glimpse into my future aspirations—what might life look like after Duct Tape? And I answered the timeless question: What’s my all-time favorite business book? Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert. As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization. In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has. Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. Key Takeaways: Personalization is about creating customer experiences at scale. AI enhances personalization by analyzing customer data. The privacy factor in personalization must be managed carefully. 70% of consumers are comfortable with data use for value. Speed of learning is crucial for competitive advantage. Companies often have more data than they realize, but it's fragmented. AI can help integrate data from various sources effectively. Successful personalization can lead to increased customer satisfaction. Content should be bite-sized and easily digestible for consumers. Empowering customers with their data can enhance their experience. More About David Edelman: Check out David Eldelmen's Website Connect with David Edelman on LinkedIn Grab a copy of Personalized: Customer Strategy in the Age of AI Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCovey. With over 25 years of business expertise spanning frontline roles to executive leadership, she brings a deep understanding of how to apply FranklinCovey’s world-renowned content to drive success within organizations. Her insights into the strategies and principles for building exceptional leaders, robust systems, and winning cultures demonstrate how FranklinCovey’s blended learning solutions create real, practical impact—enabling the critical behavior changes needed for transformational results. She is a co-author of the #4 Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and Project Management Essentials for the Unofficial Project Manager. More About Kory Kogon: Check out Kory Kogon's Website Connect with Kory Kogon on LinkedIn Grab a copy of The 7 Habits of Highly Effective People Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
In this episode of the Duct Tape Marketing Podcast, I interviewed Itai Sadan, founder of Duda, a website builder designed specifically for agencies and small businesses. We discuss the evolution of Duda from a mobile-first solution to a comprehensive platform for responsive web design. Itai Sadan shares his insights on the strategic shift to focus on web professionals, the role of AI in enhancing agency efficiency, and the unique value Duda offers compared to competitors like WordPress. Our conversation also touches on the cultural influences behind the company’s name and ethos.  Key Takeaways: Duda started as a mobile-first solution for small businesses. The platform evolved to support responsive web design. Focusing on web professionals helped Duda clarify its mission. AI is transforming how agencies operate and deliver services. Duda provides tools to enhance agency productivity and efficiency. The company emphasizes the importance of websites in marketing. Duda's support team offers 24/7 assistance to users. The platform integrates various tools to streamline website creation. Duda is committed to improving Core Web Vitals for better performance. The name 'Duda' is inspired by the film The Big Lebowski. More About Itai Sadan Check out Itai Sadan's Website: https://www.duda.co/ Connect with Itai Sadan on LinkedIn: www.linkedin.com/in/itaisadan Follow Duda on LinkedIn: www.linkedin.com/company/duda Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: Duda - Today's episode is sponsored by Duda—the web design platform trusted by agencies to create beautiful, high-performing sites fast. Ready to impress your clients? Visit duda.co and start building something amazing! ActiveCampaign - Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/free
In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience under her belt. She founded The Inspired Writer Community, an online mentoring community for writers at any stage in their writing lives. Her bestselling book The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life helps thousands find their way in the writing world. Her international writing retreat and website are listed as The Write Life’s top resources for writers, and her words have appeared in The New York Times, Washington Post, Longreads, and Guernica, among others. Leigh lives with her family, where she writes and contemplates (like most writers do) about whether she’s the only person who doesn’t like Dulce de Leche. We discuss the profound impact of writing a book on business success, the importance of storytelling in both fiction and nonfiction and the role of coaching in the writing process. We also explore how books can serve as trust builders, the influence of AI on writing, and strategies for finding time to write amidst busy schedules. Key Takeaways: Writing a book acts as a calling card for businesses. A book can directly lead to client engagement and revenue generation. Books can amplify credibility and visibility in the market. Every business can benefit from telling their story through a book. Books are part of a continuous learning process. Setting clear goals for your book is essential for success. Writing solidifies your process and helps define your next steps. Feedback from readers and peers can guide future writing projects. Both fiction and nonfiction writing share common storytelling elements. Coaching can alleviate the challenges and self-doubt in writing. More About Leigh Shulman: Connect with Leigh Shulman on LinkedIn: https://www.linkedin.com/in/leighshulman/ Grab a copy of The Writer's Roadmap: Paving the Way to Your Ideal Writing Life: https://amzn.to/4f8zluO Sign up for the Inspired Writer's Community: https://leighshulman.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Oracle: http://oracle.com/ducttape Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.
In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success. In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success. Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact. More about Seth Godin: Seth Godin's Blog: https://seths.blog/ Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/ Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged. We discuss the findings of a recent benchmark report on CONVERSION RATES. That’s right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.
In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty. In his latest book, "Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever," Micah delves deep into the intricacies of customer service, making it an indispensable read for entrepreneurs eager to elevate their customer relations and propel business success. Key Takeaway: Anticipatory customer service is not just about reacting to a customer's needs but predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach is a game-changer in the marketing and customer service sectors.  More About Micah Solomon: Discover the insights and strategies in Micah’s book, "Can Your Customer Service Do This, create an Anticipatory Customer Experience that builds Loyalty Forever" - https://amzn.to/46JtnfE Micah's website - https://micahsolomon.com/ Connect with Micah on LinkedIn - https://www.linkedin.com/in/customerguru/ This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle. http://oracle.com/ducttape
In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership. She discusses how data-driven information can transform business communication and productivity while addressing common misconceptions about leadership tools. Tiffany Slowinski emphasizes the need for buy-in from leadership and the role of self-awareness in effective team management. More About Tiffany Slowinski Check out Tiffany Slowinski's Website - https://www.teamsparkadvisors.com/ Follow Tiffany Slowinski on LinkedIn - https://www.linkedin.com/in/tiffanyslowinski/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaignTry ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She also authorizes The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize how marketing systems are handled. Key Takeaway: Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me in elucidating how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to prevent burnout and enhance productivity and creativity significantly. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality. More About Alyson Caffrey Get Alyson's book -  The Sabbatical Method: How to Leverage Rest and Grow Your Business - https://amzn.to/3Q3inVd Find out more about the Operations Agency - https://www.operationsagency.com/ Connect with Alyson Caffrey on LinkedIn - https://www.operationsagency.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the changing tides can lead to more tremendous success for businesses and marketing professionals; however, why might it not be for everyone? Key Takeaway: In marketing, focusing on a niche can be advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo
In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth. Key Takeaway: Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one's agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. More About Angelo Ponzi: Connect with Angelo on LinkedIn - https://www.linkedin.com/in/angeloponzi/ Angelo's website - https://www.craftmarketingandbranding.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she founded the Elizabeth Elting Foundation, a non-profit organization created to break down systemic barriers and foster systemic change for women and other underserved communities. She has been named one of Forbes’ Richest Self-Made Women every year since the list’s inception. She is the author of the upcoming book DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion-Dollar Business and a contributor at Forbes and SWAAY. Relisten and Enjoy! Key Takeaway: With the right mindset and strategies, almost any dream can become a reality. Learn how setting goals with deadlines, embracing constant innovation, and empowering women can lead to billion-dollar success. Liz's journey from starting TransPerfect to her philanthropic endeavors is an inspiring roadmap for aspiring entrepreneurs and leaders. Dream big, take action, and win!
In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms. Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security. We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach also emphasizes that adequate security doesn't require a large budget and offers practical steps businesses can take to enhance their security posture.  Key Takeaways Cybersecurity is crucial for marketing firms and small businesses. System hardening can be done without a large budget. Managing security in a distributed workforce requires clear policies. Google Workspace users should regularly review linked accounts. Password managers are essential for secure password storage. Two-factor authentication (2FA) is a must for all software. SOC 2 compliance is a common standard for businesses. AI poses unique risks in cybersecurity that need to be addressed. Adding layers of security can deter potential attacks. Educating employees about security risks builds trust.  More About Zach Kromkowski: Add Zach Kromkowski on LinkedIn - https://www.linkedin.com/in/securityzachkromkowski/ Check out his Website - http://senteon.co/ Subscribe to his YouTube channel - https://www.youtube.com/@senteonCISBenchmarks  This episode of The Duct Tape Marketing Podcast is brought to you by: Active Campaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.   Key Takeaways The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy. The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy. Each element has several components that must be addressed to create a comprehensive marketing strategy. The framework helps businesses simplify and organize their marketing strategy.  Chapters [00:00] Introduction to the Duct Tape Marketing Snapshot [02:24] The Three Core Elements of a Marketing Strategy [03:15] Addressing the Key Components of Brand Strategy [05:36] Building a Growth Strategy: From Awareness to Lead Conversion [09:48] Mapping the Customer Journey in the Customer Strategy  This episode of The Duct Tape Marketing Podcast is brought to you by the following: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Moreau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Mike shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business. During this episode, Mike dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth. Key Moments [00:00] Who is Michael Moreau and what are Family Business Dynamics [02:59] Challenges Unique to Family Businesses [05:57] The Importance of Healthy Relationships especially for family business [09:00] Navigating Leadership Transitions [ 12:01 ] Example of How to Compete as a Service Business [14:30] Intentional Succession Planning [18:50] How to connect with Moreau and resources for family businesses More about Michael Mirau GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz Check out Mike's website: https://www.resultsimproved.com/michael-mirau Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttape Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review."
In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion. Chapters [00:00] Introduction and the senior living marketing boom [02:42] Understanding the SMART Marketing Framework [05:16] The Role of Strategy in Senior Living Marketing [08:35] Differentiation in a Competitive Market [12:49] Aligning Marketing and Sales Strategies [16:59] The Critical Role of Websites in Sales [19:56] Introducing Smarter Marketing Certification More About Debbie Howard: Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2 Check out Debbie’s website - https://seniorlivingsmart.com/ Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/ This episode is sponsored by Oracle - http://oracle.com/ducttape Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.
