This week, we talk about SEO. But it’s a bit of a different SEO conversation than you may be used to.

Because often when we talk about SEO within the context of building an audience, we focus on it from the beginning. What better way to get to your minimum viable audience than with organic search traffic ... right?

Well, maybe not.

As we’ve discussed in bits and pieces on previous episodes, you aren’t really ready to execute a smart SEO strategy until you have your minimum viable audience already built. At that point, you actually know something about your audience beyond the hypothesis that you start out with.

Once you’re there, then you can take what you know, craft an astute SEO plan, and drive the kind of targeted organic traffic that you can actually convert into subscribers -- the kinds of subscribers who may even be on the fast track to becoming customers.

And Jonny Nastor knows plenty about how to do this, because he’s been doing it successfully for clients for years. And he shares his expertise with us in this episode.

In addition to this week's main topic, we take another trip inside Brian's mind, answer some mailbag questions, and discuss headlines about a new way startups are raising money, the secret to business and artistic success, and why internal links really matter.

Headlines:

1. The SEC and New Breed of Startups Fuel the Equity Crowdfunding Flame (https://www.inc.com/amrita-khalid/the-sec-new-breed-of-startups-fuel-equity-crowdfunding-flame.html)
2. This Is the Secret to Business and Artistic Success (https://ryanholiday.net/secret-to-success)
3. 10 Easy But Powerful SEO Tips to Boost Traffic to Your Website (https://www.pcmag.com/how-to/easy-but-powerful-seo-tips-to-boost-traffic-to-your-website)