In this week's episode, we dive into the evolution of the 'sad girl' archetype from music and art to influencer culture. We first cover what 'sad girl' means, which celebrities have become successful from presenting this way, and why it could be considered controversial. We finish by looking at how 'sad girl' has evolved with influencer culture with the likes of creators like Emma Chamberlain and Madeline Argy, and why we think this archetype resonates so much with Gen Z.
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Timestamps:
1:50 What is 'sad girl'?
6:30 How 'sad girl' is manifesting in influencer culture
9:20 TikTok creator Mayi goes viral for 'sad girl' video & user feedback
24:30 Why 'sad girl' can be controversial
37:45 'Sad girl' archetype history
42:00 Resurgence of 'sad girl' for Gen Z
59:20 Madeline Argy & Emma Chamberlain as 'sad girls' 2.0
55:45 Our opinions on why Gen Z resonate with sad girl
Resources:
https://www.tiktok.com/@mayitalks/video/7285494297410014496?_t=8gKSEbc0RDm&_r=1
https://i-d.vice.com/en/article/pabzay/a-taxonomy-of-the-sad-girl
https://www.bustle.com/life/who-is-madeline-argy-pretty-lonesome-podcast
https://www.vox.com/the-goods/2020/9/29/21492270/emma-chamberlain-youtube-coffee
https://www.vanityfair.com/style/2023/09/madeline-argy-saint-laurent-paris-fashion-week
https://www.rappler.com/life-and-style/arts-culture/beyond-trope-unpacking-sad-girl/#:~:text=Sad%20Girls%20are%20young%20women,frames%2C%20cursive%20tattoos)
https://link.springer.com/chapter/10.1007/978-3-031-16756-0_5#Fn2
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