Welcome back. In today's episode, we're diving into the aromatic world of perfumes and discussing a pivotal shift that's happening within the fragrance space. As we have found throughout this season, the beauty industry is undergoing a transformative journey towards sustainability and conscious consumerism, and it's time for the perfume industry to catch up to that wave!

Michelle Feeney is the founder of Floral Street, the sustainable, independent British fragrance brand. Having spent over 30 years in the beauty industry, at the helm of major brands like St. Tropez and MAC Cosmetics, Michelle founded Floral Street in 2017 after taking a 'gap year' aged 51. Floral Street has been turning the fragrance industry on its head since launching, using world-first coffee pulp packaging to house its fragrances via a 'cupcycling' scheme, and sustainable ingredients that are fully traceable from seed to scent.

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