WWE and AEW and Their Troubling Viewer Tumbling TV Product (ep.809)
NOV 16, 2023
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Professional wrestling has undergone a significant transformation with WWE and AEW struggling to retain let alone grow with new viewers. However, a closer examination reveals a troubling trend in both organizations' television products, leading to a decline in viewer engagement and satisfaction.
WWE: The Erosion of Creativity
WWE, once the undisputed leader in sports entertainment, is grappling with a noticeable decline in its television product. One of the primary issues is the erosion of creativity in storyline development. Long gone are the days of compelling narratives that resonated with fans on a personal level. Instead, WWE has often relied on recycled storylines and predictable outcomes, leaving the audience yearning for the innovative storytelling that defined its golden era.
Furthermore, the overemphasis on part-time or aging talent has hindered the development of new stars. While legends bring nostalgia, their prominence at the expense of emerging talent risks alienating a younger audience seeking fresh faces and engaging narratives. The lack of a consistent focus on building new stars has resulted in a stagnant product that struggles to captivate viewers over the long term.
The proliferation of pay-per-view events and network specials also dilutes the significance of major matchups, with high-stakes encounters often taking place on weekly shows. This oversaturation diminishes the allure of pay-per-view events, contributing to a decline in viewer interest and a sense that nothing truly groundbreaking happens outside of the regularly scheduled programming.
AEW: Uneven Execution and Identity Crisis
On the other side of the spectrum, AEW, while celebrated for bringing an alternative product to the mainstream, faces its own set of challenges. One of the main issues is the inconsistent execution of storylines. While some narratives are well-crafted and engaging, others lack coherence and fail to capture the audience's attention. This inconsistency prevents AEW from establishing a cohesive identity, leaving viewers uncertain about what to expect from week to week.
The overreliance on certain marquee talents also poses a threat to AEW's long-term sustainability. While established stars provide star power, AEW must strike a balance by elevating and showcasing its homegrown talent. Failure to do so risks perpetuating a perception that the promotion is simply a haven for ex-WWE stars rather than a platform for nurturing new wrestling talent and creating its own legacy.
Additionally, AEW's decision to embrace a more hardcore style of wrestling may appeal to a niche audience but risks alienating a broader demographic. Striking the right balance between intense in-ring action and broader entertainment elements is crucial for maintaining a diverse and engaged fanbase.
The Road to Redemption
In conclusion, both WWE and AEW find themselves at a crossroads, grappling with issues that threaten the sustainability of their television products. WWE must rekindle its creative spark and invest in building new stars, while AEW must focus on consistent storytelling and balancing its roster to avoid an identity crisis. The wrestling world eagerly awaits the day when these promotions reclaim the magic that once made them the standard-bearers of sports entertainment. Until then, the troubling viewer tumbling TV products demand introspection, innovation, and a commitment to delivering a product that captivates and resonates with a diverse audience.
AEW Full Gear is this Saturday and features several championship matches, including MJF defending the AEW World Championship against Jay White. MJF and an undisclosed partner defend the ROH Tag Team Championships against The Gunns. Sting, Darby Allin, and Adam Copeland team up against Christian Cage, Luchasaurus, and Nick Wayne.
Hikaru Shida puts her AEW Women's Championship on the line against Toni Storm, while Orange Cassidy defends the AEW International Championship against Jon Moxley. A Texas Death Match is set between Swerve Strickland and Hangman Page. The Golden Jets face The Young Bucks in a tag team showdown.
The AEW Tag Team Championships are contested in a multi-team match involving Ricky Starks & Big Bill, LFI, FTR, and House of Black. Kris Statlander defends the AEW TBS Championship in a triple threat against Julia Hart and Skye Blue. Additionally, a new AEW signing is expected to be announced, adding an element of surprise to the event.
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