Sweathead, A Strategy Podcast
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Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas. It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk. Their guide is here: https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96 Lucas is here: https://www.linkedin.com/in/lucasantunesribeiro/ Kazuo is here: https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177 Mark is here: http://www.instagram.com/markpollard
Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't. You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide You can find Camilla here: https://www.linkedin.com/in/camillagrey/ You can find Mark here: http://www.instagram.com/markpollard
Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC. In this episode, we discuss his journey as well as what exactly he is doing right now. You can find Michael here: https://www.linkedin.com/in/mirateck/ You can find Mark here: http://www.instagram.com/markpollard
Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. In this episode, we see what strategists can learn from techno. Obviously. You can find Luis here: https://www.linkedin.com/in/luismiranda1/ You can find Mark here: http://www.instagram.com/markpollard
Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creativity in B2B advertising as well as Carolyn and David's business. You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies. Carolyn Barclay: https://www.linkedin.com/in/carolyn-barclay-622b9712/ David Moore: https://www.linkedin.com/in/davidmooreecd/ ** Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard
You can find these bits as essays here: http://www.instagram.com/markpollard
Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands. In this interview, we discuss B2B Marketing 101. You can find Ty here: https://www.linkedin.com/in/tyronaheath/ You can download our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.
Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office. I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong. You can find Ana here: https://www.linkedin.com/in/anaandjelic/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/
There was a time on LinkedIn that was before Alex M H Smith and a time on LinkedIn that was after Alex M H Smith. Every week, tens of thousands of people now see Alex's posts about strategy in their feed but it wasn't always this way. In this episode, we discuss what Alex is up to and how he uses social media. We were going to talk about some of his strategy posts and thoughts but...I actually don't talk to many people about social media so we kept the conversation there. You can find Alex here: https://www.linkedin.com/in/alex-m-h-smith/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/
Trish Berrong is a copywriter and strategist who spent decades at greeting card company Hallmark. She's not only written greeting cards but she helped Hallmark develop an in-house agency that went from serving Hallmark to serving external clients. And this is what we discuss. You can find Trish here: https://www.linkedin.com/in/trishberrong/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
You can find a link to the personal development template here: https://sweathead.com/personal-plan Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/
Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships with creative teams - whether it's common, what makes them difficult, and what makes them work. You can find Anirban here: https://www.linkedin.com/in/anirbanroyplanner/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss. You can find Polly's two articles here 1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising 2. https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising You can find Polly here: https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Paul Fisher, Head of Strategy at BBDO Dublin, woke up with a mission one Sunday a couple of weeks ago. He wanted to confirm or debunk a belief that there's less humor in advertising than before. He spent hours trawling through and categorizing campaigns. And I thought it would be worth speaking to someone who feels like this is a good way to spend a Sunday. You can find Paul here: https://www.linkedin.com/in/paulfisher1980/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Grace Gordon is an Australian who's worked with a list of companies many strategists would dream of working with: Netflix, CashApp, Nike, Apple, The Fader, Refinery29, as well as various agencies. In fact, we worked together at Big Spaceship a decade ago. In this chat, we discuss living and working the USA as Australians as well as what Grace learned about getting these kinds of jobs. You can find Grace here: https://www.linkedin.com/in/gracelgordon/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence. You can find the deck here: https://www.linkedin.com/feed/update/urn:li:activity:7134918764252299264/ https://www.linkedin.com/feed/update/urn:li:activity:7134918764252299264/ You can find Marc here: https://www.linkedin.com/in/marcbinkley/
You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here: https://mailchi.mp/sweathead/mastering-insights You can find out about The Insight Masterclass that I'm teaching on Wednesday, December 6, online here: http://sweathead.com/the-insight-masterclass-mark-pollard
Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super Light Buyers," in which he shares research that suggests marketers need to pay attention to people who don't buy them very often. You can find Julien here: https://www.linkedin.com/in/julien-normand-101/ His article is here: https://www.linkedin.com/feed/update/urn:li:activity:7061959692071141376/ ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/
I was going to keep it private but people started to find out. I got a hair transplant. And I had a second operation to get a lipoma removed. At the end of this episode I talk a little about functional versus emotional advertising. But most of the episode is about hair and Istanbul. You can find videos about the experience on my Instagram: http://www.instagram.com/markpollard
Watergunz won two golds at the recent Ad Black Sea festival for a campaign called “Women Who Don’t Exist”. They won in the Impact category for Creative Strategy and Sustainable Development Goals. Their campaign managed to get the Tbilisi government to change street names to the names of accomplished women. I was fortunate to be the one who handed them their trophies in front of well over one thousand people and a few stray dogs that had wondered into the Summer Theatre in Batum, Georgia. I grabbed the team at 1am just after the ceremony had finished to find out how they were feeling. Find out more here: https://georgia.unwomen.org/en/stories/feature-story/2023/06/women-who-dont-exist-a-campaign-against-stereotypes
It’s the final day of the Georgian advertising festival Ad Black Sea. The campaign winners will be announced soon. In this episode, I talk with fellow speaker Marie Reig Florensa, Ad Black Sea and agency Winfors founder Vato Lavtaradze, and Lado Malazonia who quit his job on stage during one of my sessions and in front of perhaps 800 people…and his wife. You can find out more about Ad Black Sea here: https://adblacksea.com
The next Sweathead Strategy Accelerator happens in October, 2023. It's a 4-week program that will teach you about The Four Points framework, linear and lateral thinking, the importance of problems, how to write insights, and how to write strategy. This next accelerator is our fifth public accelerator so we thought we'd invite some previous students to share their work and experience with you. You'll hear from: - Dulce Vazquez- VP, Strategy Director, Wildtype Health - Rodolfo Andres Estrada - Senior Brand Strategist BBDO, Guatemala - Sarah Mahoney - EVP, Healthcare Communications, Strategy & Planning, Weber Shandwick - Victoria Gates-Fleming- SVP, Creative Strategy & Insights at Day One Agency For more details about the accelerator, visit: https://strategyhome.sweathead.com/products/the-sweathead-strategy-accelerator/ For 15 examples and 70 pages of student work, visit: https://mailchi.mp/sweathead/9vtxjz2jqq
In this episode, I share some of the student work from the Sweathead Strategy Accelerator as well as dive into some tips on how to improve your presentations. You can download 70+ pages of student work here: https://mailchi.mp/sweathead/9vtxjz2jqq
In this episode, I discuss a couple of recent essays—when it’s time to quit and how to help a strategy team that’s swirling all over the place. If you enjoy it, share it. And come say hi on Instagram: http://www.instagram.com/markpollard
In this episode, I share my experience at Hacktown as well as some uncomfortable truths about strategy careers. I’m doing a masterclass in São Paulo on Wednesday, August 23. DM me on Instagram for details. http://www.instagram.com/markpollard
I'm going to do a few solo episodes over the coming weeks. This episode's topic I've touched on a lot and I've even read out some of these words before. But I thought I'd start here as I share some of my most engaged-with social posts in voice format. You can download a free ebook How To Do Strategy here: https://zaap.bio/sweathead
Lots of updates and a list of things I wish I knew before becoming a strategist. My book “Strategy Is Your Words” is available this week on Amazon Kindle in English, Spanish, and Portuguese. I hope you’re well out there.
Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their love of problems and context help them help their clients in ways that involve advertising but only if they have to. For instance, they helped a hydroelectricity company make money from crypto. In this episode, I chat with Erick and Monica Gonzales, Interaction's strategic planning lead, to find out how they go about their work. You can find Interaction here: https://interaction.cr/ ** You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want https://bit.ly/what-strategists-want ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/ https://sweathead.com/teams/
Dave Collins is Strategy Director at The Monkeys in Melbourne, Australia. The Monkeys have been a prolific creative agency ever since they launched and they were listed in the Effie Index in 2022. In this interview, Dave share the special sauce plus a few case studios. We also talk about his year in New York and how he's thinking about approaching his 30s in the industry. You can find Dave here: https://www.linkedin.com/in/dave-collins-b5b15357/ ** You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want https://bit.ly/what-strategists-want ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/ https://sweathead.com/teams/
Raluca Kovacs is Chief Strategy Officer of Publicis Worldwide in Romania. Romania is a competitive advertising country. It seems like one of those hotbeds that not enough of us know about. It's a hotbed that has created several agencies that frequently feature in award shows and in the Effie Index. In this episode, Raluca shares with us the culture at Publicis in Romania. You'll hear a big emphasis on learning and self-improving. You can find Raluca here: https://www.linkedin.com/in/raluca-kovacs-6987464/ ** You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want https://bit.ly/what-strategists-want ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/ https://sweathead.com/teams/
