Right now, Canada’s cannabis shops are allowed to offer in-store deals, such as ‘20% off’ promotions. They had to fight tooth and nail just to do that. And now, the industry is pleading to the government to loosen these marketing rules even further. Kristy Cameron chats with Shakir Tayabali, the CEO of the Independent Retail Cannabis Collective. It represents more than 750 members across Canada. Plus, it appears likely that one notorious bridge will finally be ready to open sometime next week. However, there is a catch.