MISSION, Texas - The Rio Grande Valley is no longer a secret to the big franchise stores. They know about the region and they want to be here.

This is the view of Daniel Galvan, principal broker at Coldwell Banker Commercial-Rio Grande Valley. 

CBC-RGV is a full-service real estate firm based in McAllen that services all of South Texas.

Galvan gave his analysis of the current state of real estate in the RGV at a recent Rio Grande Valley Partnership 2024 Leadership Class event. It was held at the Center for Education & Economic Development in Mission. 

“We used to be a little bit of a secret down here, right? Not anymore. We're on everybody's radar. Everybody wants to be here. We have a list of franchises that want to be in our market, but don't have franchising. It is just another testament to the strength of our region,” Galvan said. 

Galvan told the Partnership’s latest leadership class that real estate in the RGV is “special and unique.”

He said: “If you watch the financial news, it paints a totally different picture than the picture that we've got going on in the Rio Grande Valley. There are external forces contributing to the Rio Grande Valley that can make us very resistant to recession when the rest of the country is actually feeling recession, right? And so we're very lucky to have some of the best real estate market conditions in the country.”

Galvan said the demand for retail space and commercial pad sides in the Valley has never been higher. He said everything that is being built is quickly being leased.

“That's a testament to the demand. There is an extremely high demand for commercial land and retail in the space.”

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