This year, the significance beauty consumers place on value will drive the importance of quality. The emerging ‘quiet beauty’ trend will emphasise the quality of ingredients, proven effectiveness of products and reassurance of simplicity. Other hot trends include, inclusive beauty, mushroom beauty, virtual try-ons etc, but how does this all work in the world of sustainability? According to a report from Statistica, the United Kingdom's beauty and personal care market is experiencing a surge in demand for clean and sustainable beauty products.

In the ever-evolving realm of beauty, 2024 promises a dazzling array of trends that transcend the conventional. Sustainability takes centre stage, and the fragrance industry is no exception. Upcycled and refillable perfumes are poised to redefine the olfactory experience, ushering in a new era of scents created from repurposed ingredients. With a growing consumer desire for environmentally responsible fragrances, this trend not only resonates with ecological consciousness but also makes financial sense. The allure of distinctive scents coupled with minimised waste aligns seamlessly with the contemporary quest for personalised and eco-conscious products. We are chatting with Millie Kendall OBE, CEO of the British Beauty Council; and Victoria Brownlie, Chief Policy Officer at the British Beauty Council.

Show notes:

Sustainable Beauty Coalition - https://britishbeautycouncil.com/sustainable-beauty-coalition/

Planet Positive Beauty Guide - https://britishbeautycouncil.com/ppbg/

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