It's the episode you've been waiting for.
Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now.
Is print really making a comeback, or are we just nostalgic for a slower, more thoughtful era of media? Why does everyone seem so certain in a world that's becoming more complex by the day? And is "thoughtful marketing" finally ready for its return after years of hacks, shortcuts, and algorithm chasing?
The guys also dig into a question every content team should be asking: Is content actually broken, or is the real problem your org chart?
Along the way, Joe and Robert explore what might be the next great opportunity for marketers and content entrepreneurs who are willing to zig while everyone else zags.
Big ideas. Sharp opinions. A few laughs. And plenty to argue about on your next walk or commute.
You don't want to miss this one.
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Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
