Eliron has dedicated his work in the past 10 years to digitizing the automotive and transportation sectors. Before founding Ravin, Eliron was Head of New Business Development at Shell’s Digital Ventures unit in London, investing and incubating new businesses that could leverage Shell’s global footprint of retail locations for the benefit of fleets, motorists, and smart cities. Prior to that, Eliron served as the CEO of FarePilot.com, a startup using machine learning to help taxi and Uber drivers find their next passenger by predicting demand patterns in local areas. Eliron has an MBA from London Business School and is the proud father of 2 boys and one adorable girl.