Dr. Beckett engages during Hobby Hotline with Danny Black and Rich Klein about the concept of 10X-ing the hobby, specifically in relation to sports cards. They explore the recent news of Panini losing the UFC license to Fanatics and Tops, discussing the implications of this change. The conversation also delves into potential growth areas in the hobby, with a focus on women's basketball and college cards. They highlight the increasing popularity of women's basketball and the potential market expansion in the college card segment. Additionally, the acquisition of Press Pass by Leaf, showcasing the vibrancy and evolution of the hobby.