Details of the 2023 Goodwin Champions Hobby Box by Upper Deck. The product includes a mix of different sports cards, establishing an eclectic appeal, and each pack of 18 cards is configured with the middle card usually the best. The set is suitable for ages 14 and up, which may be due to the educational component provided by the inclusion of historical and non-sports cards. He talks about base cards, which he compares to car models, where the base is the low-end, and parallels, special cards, or inserts are akin to higher-end models, letting the quality of the special cards pop against the simpler base design. He discusses unique facets of the pack, such as the tricky odds listed and the presence of 'decoys' or blank cards. He also describes the intriguing physical differences in the thickness of different packs. Dr. Beckett further expands on how he believes the product should primarily allure the buyers for its unique elements rather than just the base cards, highlighting how this product affects different platforms in the card industry marketplace such as price guides, marketplaces, grading services, and others. Lastly, he scrutinizes how other major players in the card world, including Panini and Fanatics, should learn from what Upper Deck has achieved with this product, and how post-production quality control could be ensured through focus groups. He appreciates the eclectic aesthetic and the interesting variety of cards that live up to the Goodwin Champions brand.

00:42 Packaging and Card Placement Insights
01:14 Age Recommendation and Educational Component
02:23 Base Card Design and Comparison with Luxury Cars
03:55 Multi-Sport Sets and Player Selection
04:12 Hits, Rookie Cards, and Licensing
04:57 Pack Odds and Decoys
05:34 Thick Packs vs Thin Packs
06:42 The Eclectic Nature of the Set
07:31 Sponsor Acknowledgement and Market Observations
11:45 Final Thoughts and Thanks