The Necessary Art of Persuasion
APR 19, 2021
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Episode #742

The author of the HBR article worked with Sr. Business Leaders, studying them for 12 years. 8 years later, he studied lower-level managers of cross-functional teams. He found that the best of both were persuasive by being great in 4 areas. Bottom line: Persuasion is not convincing and selling. Persuasion is learning and negotiating.

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