We are in the age of customer experience. When using technology, it is crucial for companies to infuse it with customer insight for it to hit the spot. This is what SimpleNexus brings to mortgage technology. In this conversation with David Lykken, Chief Customer Officer Andria Lightfoot shares how the company uses customer intelligence to improve the customer journey. Andria opens our eyes to the shifting trends in customer behavior and how they should change the way we market, especially to Millennial and Gen Z customers, as well as how we can leverage technology correctly to guide us along the way. Customer intelligence is going to be a massive differentiator for players in the industry in the years to come. There will be a huge separation between those that use this powerful tool and those that do not. Tune in and find out how you can stay ahead in the race!