Former Nintendo of America President and COO Reggie Fils-Aime joins the conversation on “Making Waves at C-Level”.

Award-winning innovator and disrupter, Reggie Fils-Aimé has been revered by business leaders and gaming fans alike for helping to bring some of Nintendo’s greatest successes– the Nintendo DS, the Wii, the Nintendo 3DS, Wii U, and the Nintendo Switch – to the global marketplace. 

In his bestselling book, DISRUPTING THE GAME: From the Bronx to the Top of Nintendo, Fils-Aimé shares his story of grit and determination for the first time—from his humble beginnings in the Bronx as the son of Haitian immigrants, to the top of Nintendo as one of the most powerful names in the gaming industry—and the first American and African American president and chief operating officer for the company. 

Immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I'm about kicking ass. I'm about taking names, and we're about making games,” Fils-Aimé is a veteran at transforming companies, revitalizing brands, and reshaping industries. 

Here he outlines the leadership lessons he learned over the course of his career from his time working with iconic brands at P&G, like PepsiCo/Pizza Hut, Guinness Import Company and television entertainment with VH1 to his tenure at Nintendo. He helps readers leverage disruptive thinking to pinpoint the life choices that will make them truly happy, conquer negative perceptions from those who underestimate or outright dismiss them, and master the grit, perseverance, and resilience it takes to dominate in the business world. 
 

ABOUT Reggie Fils-Aime

Reggie Fils-Aimé is an award-winning innovator and disrupter who has helped bring the Nintendo DS, the Wii, the Nintendo 3DS, Wii U and the Nintendo Switch to the global marketplace. He joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. He was inducted into the International Videogame Hall of Fame in October 2019 and received the annual Legend Award from the New York Videogame Critics Circle in January 2020. 

Prior to joining Nintendo, Fils-Aimé was Senior Vice President of Marketing at VH1. During his tenure at VH1, he engineered the channel’s redirection to young viewers that resulted in an overall 30 percent ratings growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept 11, 2001 attacks. 

Fils-Aimé graduated with distinction from Cornell’s Dyson Undergraduate Business School in 1983 which launched a 35+ year career as an operating executive spanning the consumer-packaged goods, restaurant, beverage, and media/entertainment industries. Since retiring, he has focused his energy on developing the next generation of business leaders. In August 2019, he was named the inaugural Cornell University’s Dyson Leader in Residence for the 2019-2020 academic year. He also founded Brentwood Growth Partners to help emerging companies scale and enable leaders to create world-class cultures.

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