Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. 
TIME-STAMPED SHOW NOTES:


[00:00] - Who is Blake Rocha (mrfourtoeighth)


[03:11] - How did Blake Rocha become so successful in building his brand and business?


[05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand


[05:53] - Creators don’t know how to monetize their brand correctly


[06:36] - Creating a business around your content


[07:09] - Build a business around your lifestyle, not the other way around


[07:54] - From content consumer to content creator


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