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In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Podcasts Expand Drastically. [00:13] How many people listen to podcasts in the US every week? [01:30] A couple of creators who have successful podcasts. [02:49] Why now is a good time to jump into the podcast game. [03:30] Some tips for starting your podcast today. [03:48] The importance of having experience and researching before starting a podcast. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TIME-STAMPED SHOW NOTES: [00:00] - Tamara Loehr talks about her best practices in business [03:52] - How AI will affect psychology around sales [05:43] - Tamara Loehr talks about how she mentors businesses [07:39] - Tamara Loehr’s learning management system process for marketing [08:25] - Creating and managing an offshore team practices [09:30] - Tamara Loehr's dedicated commitment to advancing women's empowerment Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Creator Economy 2.0. [00:34] Why it is so difficult to build a creator startup and the theories of the dynamics at play. [01:26] Number one: Creator power law. [01:35] Number two: Battle for the bio link. [01:51] Number three: The Graduation problem. [02:11] Number four: Algorithmic feast and famine. [02:27] Breaking down each of these dynamics at play. [05:51] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Go follow Andrew Chen! Andreessen Horowitz. Substack. Threads. X. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Why behavioral analytics are the best metrics for marketing [02:55] - The best data source to understand your consumers [03:57] - Understanding the visibility of your product and key call to action [05:03] - Understanding your customers to 10x your conversion [06:06] - Finding out where the lag is in your conversion flow [08:33] - Understand your audience through their behaviors with your website [10:30] - This is how you can get 100% customer satisfaction Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: how to think about your content like Warren Buffett. [00:32] How Warren Buffett has chosen to focus on investing within his circle of confidence. [00:52] Applying this principle to the world of content. [01:20] How uploading content on a trending topic yields results. [02:01] Finding the content box in which you belong. [02:18] What happens when you stop focusing on what you love and what you excel at. [02:56] The noise canceling software Neil is using to block out construction noise. [03:28] Where you are most likely to find your edge. [03:58] How they have recently acquired other agencies and why. [04:35] Why Eric’s content box is podcast interviewing. [05:01] Figuring out what works for you and sticking with it. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Krisp Dentsu Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Larry Kim's key insight on his business success journey. [02:26] - Larry Kim's expertise in using data and generative AI perfectly. [03:20] - Combining the best elements of inbound and outbound email marketing [05:20] - Here’s where you can get your data sources (not what you’re thinking) [06:15] - Email deliverability tools you don’t know to increase open rates [08:37] - Here's how to maximize AI for email marketing Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023. TIME-STAMPED SHOW NOTES: [00:00] - Eric talks about The All-In Summit 2023 [01:00] - Why you should also consider hosting your events at a university [01:42] - Who attended The All-In Summit 2023 [02:56] - MrBeast and Elon Musk | The All-In Summit 2023 [03:50] - Eric Siu’s 5 biggest takeaways [05:46] - Ray Dalio | The All-In Summit 2023 [06:04] - Recession is imminent Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met. TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel talks about HubSpot's INBOUND 2023 [01:00] - Should you leverage AI more effectively instead of hiring more marketers? [01:50] - Why Eric Siu disagrees with the 'Where's Waldo' analogy. [02:11] - How to strive when everyone is using AI Marketing [03:03] - How big is HubSpot's INBOUND 2023 conference [04:35] - Check out Peech-ai.com Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the secrets behind the X algorithm. [00:08] Neil confesses that he does not know what is behind the new algorithm. [00:15] A new feature where blocking people from seeing your posts is no longer possible. [00:35] The difference in engagement between a like and a reply. [01:50] Why you should add context whenever you are reposting. [01:58] Why changing your account to creator type is a wise precaution. [02:07] Using more media in your posts in response to X’s recategorization. [02:24] Creating bookmark-worthy posts which supersede replies and engagement. [02:38] Posts about trending and popular topics. [02:58] Types of content that will not be boosted. [03:38] The key to success on X. [03:49] What most people are doing wrong on social media. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: X AppSumo Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES: [00:00] - Jasmine Star shares her humble beginnings [02:20] - What led Jasmine Star to withdraw from UCLA Law School? [03:10] - Jasmine Star's first 100k: How she made it happen [06:53] - How Jasmine Star became the CEO of a SaaS company [09:00] - How Jasmine Star started building her brand Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: 7 marketing tools for the rest of 2023. [00:07] Microsoft Clarity’s free CRO Tool to measure website performance. [00:57] How AdCreative.ai is optimizing paid advertising [01:31] Motion App’s capacity to track creative performance. [01:51] The Tidio chatbot plugin leveraging AI. [02:21] How Air.ai could change customer service. [03:13] Adzooma’s role in simplifying marketing. [04:05] How Magellan.ai provides information on podcasts you might want to support. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Microsoft Clarity AdCreative.ai Motion App Tidio Air.ai Adzooma Magellan.ai Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from. TIME-STAMPED SHOW NOTES: [00:00] - Ian Blair shares his journey as an entrepreneur [05:00] - Finding a business with the fewest built-in constraints [05:46] - E-commerce is one of the fastest-scaling businesses in the world [06:41] - The commonality with e-commerce businesses [08:18] - Hiring creative agencies to help with the brand [09:55] - Advantage of hiring a marketing agency [11:27] - Best practices you can use if you’re running an e-commerce business Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lessons from The Pooter Marketing Funnel. [00:04] Jack Vale’s YouTube channel and how he uses public fart videos to market his product. [01:01] Why YouTube is such an amazing tool for your marketing funnel. [02:51] How you can use other social media platforms for your marketing funnel. [03:03] Why being consistent on YouTube is key. [04:03] Tips on how to optimize your YouTube marketing funnel. [04:42] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jack Vale on YouTube The Pooter Pooter Fart Videos Blake Rocha on TikTok Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Find niches with emotional intensity when building your business [02:46] - Here’s why these kinds of niches are valuable for marketing [04:00] - Greg Lansky shares an anecdote about capturing your consumer's attention [08:00] - Three ways you can get attention for your brand/product [10:30] - Leveraging intellectual data to connect with your audience Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying. [00:14] Semrush’s annual earnings report. [01:04] Indicators that Semrush is doing well. [01:21] How Semrush is using upsells and other strategies to grow revenue. [01:33] What do the numbers tell us about the state of SEO (and why it isn’t dying). [03:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Semrush Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Do the richest people in the world have secret sources of information? [02:21] - The global intel network for the wealthiest players in business [03:23] - Here's how having access to information can provide you with an advantage in positioning your business Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future. TIME-STAMPED SHOW NOTES: [00:00] - Know more about Dylan Beynon and his company, Mindbloom [02:30] - Why did Dylan Beynon start Mindbloom [06:22] - Dylan Beynon talks more about MDMA therapy [13:30] - Pricing and treatment programs that Mindbloom offer [15:30] - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy [22:12] - The largest peer review clinical study for psychedelic and ketamine therapy [25:20] - The best mental health tool for Dylan Beynon [27:53] - Dylan Beynon talks about Vipassana Meditation [36:00] - Where to find Dylan Beynon and learn more about Mindbloom Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data). [00:09] What do we mean by free-to-paid conversion rates? [00:27] Different models that incorporate free services in the tech world. [01:53] An overview of good version rates for different freemium models. [02:45] How to find examples of good conversion rates. [03:45] Tips on how to boost conversion rates. [04:18] How to assess whether you are hitting the right benchmarks. [05:12] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Lenny's Newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - The most common mistake in business acquisition [02:15] - Here’s how we got a customer database worth $2M dollars [03:20] - Don't acquire a company unless you know how to run it [05:03] - Why motivation is important in acquiring companies [07:17] - Why it’s easier to buy big businesses [08:20] - Here’s how you should handle employees when acquiring a company [10:24] - Don’t change anything drastically when acquiring a company Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Decline of the CMO Role. [00:23] An overview of how the role of CMO has been declining. [00:42] The biggest challenges that CMOs are facing. [02:13] How the CMO role needs to be reformed. [02:35] A key example of a terrible CMO experience. [04:09] The lack of trust in CMOs and what can be done to counteract this. [05:31] Key skills that CMOs need to master in the coming years. [06:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] - Why authentic content is the way to go [03:00] - Don’t overthink your content creation strategy [04:30] - Why collaboration is the most effective way to grow on social media [06:23] - Why building your personal brand is crucial [07:58] - Personal brand is also about emotional attachment Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube. [00:04] Some context on our Marketing School YouTube channel. [01:08] Why you shouldn’t compare your subs to other channels. [01:38] A breakdown of our growth rate and what our numbers are looking like. [02:08] What we have been doing to compound our growth rates. [03:49] The value of sharing screens when your content is educational. [04:29] Our approach to optimizing thumbnails. [05:33] What our retention rates are. [05:46] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES: [00:00] - Who is Blake Rocha (mrfourtoeighth) [03:11] - How did Blake Rocha become so successful in building his brand and business? [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand [05:53] - Creators don’t know how to monetize their brand correctly [06:36] - Creating a business around your content [07:09] - Build a business around your lifestyle, not the other way around [07:54] - From content consumer to content creator Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the best way to do paid media is... not to do paid media?! [00:30] A breakdown of how the marketing landscape is shifting. [01:03] The highest leverage point in paid marketing. [02:01] Finding a balance between marketing and content. [02:33] Steps to reach your full marketing potential. [03:05] What you should be focusing on: soft content marketing. [04:01] Why optimizing your creative content is essential. [05:22] Advice for enhancing your creative content. [06:11] The high-risk, high-reward nature of advertising. [06:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Harmon Brothers and Chamber Media Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the right way to get better at marketing ASAP. [00:22] Learning marketing by trial and error. [00:30] Highlights from the book Scaling People. [01:00] Always strive to implement what you have learned. [01:19] The value of speaking to experts in the space. [02:00] Using tools to find your marketing niche. [02:24] Marketing lessons from older brands. [03:35] Setting aside a budget for exploring marketing strategies. [03:52] Qualities that make billionaires masters of marketing. [04:29] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check the book Scaling People Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s newest book $100M Offers [01:30] - The Hormozi Ultimate Offer [02:22] - Alex Hormozi gave away his courses for FREE [03:08] - What can you learn from Alex Hormozi’s book launch [03:45] - This is how you build something big for the long-term Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: this could replace all regular social media posting. [00:12] An overview of Castmagic software. [01:09] How Castmagic is disrupting the industry. [02:09] Leveraging Castmagic to automate social media posts. [02:45] The amount of time Castmagic can save you. [03:04] Making use of AI to optimize productivity and save money. [03:31] Another feature of Castmagic: Magic Chat. [04:00] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check out Castmagic Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is zero-click marketing the future? [00:48] Recap of the zero-click concept. [02:05] Insights from an intriguing article on zero-click marketing. [03:05] Embracing the future: the rise of zero-click marketing. [03:20] Leveraging zero-click marketing for brand building. [03:44] An overview of zero-click marketing trends. [04:18] Why social media posts need to be native to the platform. [05:14] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Rand Fishkin on X and LinkedIn ‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape. TIME-STAMPED SHOW NOTES: [00:00] - Leila Hormozi’s life and business update [04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations [12:07] - This is how you pass a Leila Hormozi job interview [13:26] - This is how Leila Hormozi fires employees [16:45] - How Leila Hormozi deals with the most difficult situation as a CEO [21:10] - Leila Hormozi's view on creators trading reputation for views [24:00] - The real Leila Hormozi behind the camera [28:30] - Leila Hormozi on content creation [30:20] - Mozi Talent: How to create and operate a talent funnel [36:20] - Creating an effective job hiring ad to find the best candidate [39:30] - Leila Hormozi on hiring high-level performers for your company [43:00] - How Leila Hormozi upholds her people's accountability based on her core values [50:00] - Leila Hormozi’s mission for Acquisition.com [52:50] - The most common misconception with Alex Hormozi and Leila Hormozi [53:30] - Leila Hormozi’s approach to education [57:06] - Leila Hormozi’s advice for founders [59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’. Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: inflation cools but rates go up – what this means for marketing. [00:13] The current state of inflation and interest rates. [01:10] Overview of the impact of interest rates on marketing. [01:40] Our predictions of the ongoing interest rate trend. [02:30] Reasons to be optimistic about the future of marketing. [03:35] Strategies to expand your marketing reach in today's economy [04:38] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
