Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu & Neil Patel

About

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

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2200 episodes

How This Business Game Can 40x Your Company's Valuation

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   * __ __   __ __ __ __   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

19m
Aug 11
How to Create Videos in 60 Different Languages Using AI #2183

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations. TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

4m
Aug 10
How We Would Start From Scratch Today #2182

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were to start from scratch today! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

6m
Aug 09
Reaction: Meta Announces TikTok Redesign of Facebook #2181

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for other apps and integrating that into their own properties, making them even more popular. Today we take a closer look at TikTok, what makes it so successful, and how marketers should be thinking about Facebook’s upcoming revamp. Make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

4m
Aug 08
Why It’s Better To Experience Share Than To Give Advice #2180

In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

5m
Aug 07
The Layoff Tidal Wave Has Started #2179

In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   __ __     LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

4m
Aug 06
Why Neil and Eric Don't Blog Often #2178

In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing!  TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

3m
Aug 05
Lessons Learned Doing Audits on Our Youtube Channels #2177

In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

4m
Aug 04
If It's Too Good To Be True, It Probably Is #2176

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

4m
Aug 03
Why Neil Bought AnswerThePublic #2175

In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next! TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

6m
Aug 02
The Simplest Way to Build Links #2174

In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy this is to do, make sure to tune in! TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

3m
Aug 01
Why SEO is Great During a Recession #2173

In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

3m
Jul 31
The Best Free SEO Tools for Beginners #2172

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today! TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

4m
Jul 30
3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow #2171

In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there are some methods that are better than others and will lead to more sustained income. Tune in to hear about our best advice for monetizing your blog today! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __ __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

4m
Jul 29
The Most Important Leadership Skills According to The Hustle Founder, Sam Parr

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more! TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   * __ __   __ __ __ __   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

11m
Jul 28
3 Lessons Learned Consulting for Agency Owners #2169

In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three main ones we have seen during our time in the field. Press play to hear us explain niching down, focus, and hiring! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

3m
Jul 27
How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground. TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   __ __ __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

5m
Jul 26
How Meta Is Making It 'Easier' For Creators to Make Money #2167

In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live streams, and why these developments are making it easier for creators to make money using Facebook.  TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __   CONNECT WITH US:    __ __

3m
Jul 25
The Bigger Your TAM The Easier Your Marketing Will Be #2166

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how to leverage it as a part of your strategy. TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

6m
Jul 24
What Do High Interest Rates Mean for Marketing? #2165

In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less likely to spend money, and how you can adapt to these changes. TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

5m
Jul 23
Our Thoughts on Twitter's New Ad Features #2164

In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising. TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

3m
Jul 22
$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan

In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So tune in to this great presentation from Noah Kagan!  TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __   "The NFT World is getting more competitive every day, and you don't want to be left behind! LEARN HOW TO GROW YOUR NFT PROJECT: www.youtube.com/c/LevelingUpOfficial"   CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

10m
Jul 21
How to Run A Lean Business Without Sacrificing Quality #2162

In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we discuss what it means to run a lean business and how you can achieve it without sacrificing the quality of your product or service! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

4m
Jul 20
The One KPI to Focus On When You Start Your Agency #2161

In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune in to learn why you need to offer a fantastic service and overdeliver on your client work! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

3m
Jul 19
How Our Teams Are Dealing With the Most Recent Apple Updates #2160

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google.  TIME-STAMPED SHOW NOTES: __ __ LINKS MENTIONED IN TODAY’S EPISODE:     __ __   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

4m
Jul 18
How To Get Your First 10k Followers on Any Channel #2159

In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be seen by their audiences and grow your reach. While this method requires hard work and dedication, the results will pay off in the long run. Tune in for an informative and insightful guide on how to grow your followers on any channel! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

3m
Jul 17
How to Network with Badass People During A Recession #2158

In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll be networking with amazing, talented people! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

7m
Jul 16
How to 10x Your Social Media Presence #2157

In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:    __ __

4m
Jul 15
Entrepreneur's First - The $10B Founder Bootcamp That Invests In Early Stage Founders

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     "The NFT World is getting more competitive every day, and you don't want to get left behind! LEARN HOW TO GROW YOUR NFT PROJECT: www.youtube.com/c/LevelingUpOfficial"   CONNECT WITH US:    __ __

38m
Jul 14
What is Google Analytics 4? #2155

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today! TIME-STAMPED SHOW NOTES: __ __   LINKS MENTIONED IN TODAY’S EPISODE:   __ __   LEAVE SOME FEEDBACK:     __ __ __ __     CONNECT WITH US:      __ __ __ __ __ __ __ __ __ __ __ __    

2m
Jul 13