Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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3112 episodes

Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more

In episode #2708, We discussvarious marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 28
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.   Watch the full interview here: https://youtu.be/Fcq5V2D-euI   TIME-STAMPED SHOW NOTES: __ __   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA! Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)   LEAVE SOME FEEDBACK:   __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

27m
Mar 27
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

14m
Mar 27
How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 26
Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

14m
Mar 25
Being the CEO is the worst job ever

In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 22
Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more

In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 21
How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.    Watch the full interview here: https://youtu.be/dticDXdRuh8    TIME-STAMPED SHOW NOTES: __ __ Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA! Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)   LEAVE SOME FEEDBACK:    __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

27m
Mar 20
How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 20
What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 19
Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 18
Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 15
The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

17m
Mar 14
How He Built A Billion Dollar Network From Scratch | Greg Isenberg

Eric Siu interviews Greg Isenberg, the CEO of Sora, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.   Watch the full interview here: https://youtu.be/kdnX63OEP5I   TIME-STAMPED SHOW NOTES: __ __   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA! Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)   TIME-STAMPED SHOW NOTES:     LEAVE SOME FEEDBACK:   __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

27m
Mar 13
Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more

In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

16m
Mar 13
The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate

In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.   Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

16m
Mar 12
How to strategize as a marketing team of one for a small business, ChatGPT prompts to Improve Conversions, How to get AI to actually write like you for free, Zuck doesn’t believe in delegation, and The Indian Billionaire Way

In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in small businesses.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

15m
Mar 11
How to Run Your Company Like Amazon and Why Google and Microsoft Are Laying Off People

In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 08
How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%

In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

16m
Mar 07
$200M Founder Reveals His Controversial Marriage Strategy

Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.   Watch the full interview here: https://youtu.be/ew91lnFKYyI   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA! Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)   TIME-STAMPED SHOW NOTES: __ __   LEAVE SOME FEEDBACK:   __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

27m
Mar 06
The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)

In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 06
Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association

In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __   __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

17m
Mar 05
How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?

In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number of followers rather than ratings and reviews, as it directly impacts the podcast's ranking. We also emphasize the need for consistent, high-quality content and stress the importance of retaining listeners through engaging episodes. Additionally, we touch upon the power of generative AI and its potential to revolutionize various industries.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

13m
Mar 04
Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024

In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and the insider secrets of email marketing for 2024 and beyond.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

14m
Mar 01
Exposing Secrets From a Founder's Retreat

In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned from the retreat, including the importance of focusing on the middle 60% of the sales funnel, the value of effective follow-up with leads, and the power of negotiation tactics in business deals. We also touch on the concept of buying towns as a unique investment strategy.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

14m
Feb 29
This Ex-Advisor Reveals the REAL Path to Wealth | Humphrey Yang

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on index funds. He explains the compounding effect of wealth and the benefits of reaching $100K net worth.    Watch the full interview here: https://youtu.be/V4iPHetTgaI   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)   TIME-STAMPED SHOW NOTES: __ __   LEAVE SOME FEEDBACK:   __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

24m
Feb 28
Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    Connect with Kasim on Twitter https://twitter.com/kasimaslam and Connect with Ralph on LinkedIn https://www.linkedin.com/in/ralphburns/   TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

25m
Feb 28
Google's huge flop with woke Gemini, Google’s search results getting worse, and Google News Showing Political Bias

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the articles on Google News originate from left-leaning news websites, while only 3% come from right-leaning websites. We express our concern about the absence of neutrality in the algorithms and AI that dictate the content users encounter, highlighting the potential for censorship and control of information.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

16m
Feb 27
What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.   Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    Connect with Kasim on Twitter https://twitter.com/kasimaslam and Connect with Ralph on LinkedIn https://www.linkedin.com/in/ralphburns/   TIME-STAMPED SHOW NOTES: __ __ Go to https://www.marketingschool.io https://www.marketingschool.io/ to learn more!   LEAVE SOME FEEDBACK:   __ __   CONNECT WITH US:    __ __ See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

20m
Feb 26
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business.    Don’t forget to help us grow by subscribing and liking on YouTube https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA!   Check out more of Eric’s content (Leveling UP YT https://www.youtube.com/levelingupofficial/videos) and Neil’s videos (Neil Patel YT https://www.youtube.com/neilpatel/videos)    Connect with Kasim on Twitter https://twitter.com/kasimaslam and Connect with Ralph on LinkedIn https://www.linkedin.com/in/ralphburns/   TIME-STAMPED SHOW NOTES: __ __   Go to https://www.marketingschool.io to learn more!   LEAVE SOME FEEDBACK: __ __ __ __   CONNECT WITH US:    __ __   See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

9m
Feb 23