Elina Serkedzhieva from Boston Consulting Group in Oslo sits down with Kelsey to chat about the importance of implementing empathy and compassion into an employer branding strategy. By meeting others as human beings, and letting them know they are both seen and heard, your employer brand will be as real as ever and you have the potential to make a real difference in people's lives. On Elina's LinkedIn profile she states: "I believe that in all areas of life, and even more so in HR, you must act as if what you do makes a difference. Because it does."