conversations worth a re-listen. First, from 2007 with DREW WESTEN about the ideas and advice in his influential book, THE POLITICAL BRAIN: The Role of Emotion in Deciding the Fate of the Nation. Westen: Democrats almost always present the best arguments but lose elections to Republicans who have mastered the art of emotion and story-telling. Second, my 2009 conversation with BERNIE HORN of the Public Leadership Institute about FRAMING THE FUTURE: How Progressive Values Can Win Elections and Influence People. Horn: Persuadable voters make choices depending on how political issues and questions are framed. Emotion, narratives, framing. Trump traffics all too well in all three.