In this episode, I sit down with Lisa Byrne, a product-based business coach, to delve into the unique challenges and strategies for success in the world of e-commerce. Lisa shares valuable insights from the daily routines of a business owner to the key differences between product-based and service-based businesses, the importance of boldness in marketing, and the evolving trends in marketing for 2024.
Key Takeaways:
1. The importance of focusing on 1-3 key marketing strategies at a time for better results and reduced exhaustion.
2. The crucial role of a clear and consistent brand message across all marketing channels to attract and retain customers.
3. The shift towards posting content that appeals to a wider audience, including common ground content and authentic storytelling, over solely product-focused content.
4. The significance of self-belief and persistence in facing the challenges of running a product-based business.
5. The need for clarity in messaging and brand presentation to build trust and connect with potential customers.
6. The importance of finding support, whether it's from mentors, coaches, or business buddies, to navigate the complex world of marketing and branding.
ABOUT LISA:
Lisa Byrne is an internationally award-winning marketer, course creator, podcaster and mentor with over 23 years of experience in marketing.
Lisa helps female founders of product-based businesses increase their traffic, sales, profit and confidence by teaching them the right things to focus on instead of doing all the things.
Lisa’s mission is to help women with online stores find more financial and creative freedom by strengthening their strategy, marketing and mindset.
She has helped hundreds of women from all over the world transform their businesses without sacrificing their well-being or time with their families.
With strong marketing foundations and a laser focus on simple, sustainable and scalable marketing and sales strategies, Lisa’s students unlock the secret to growing with ease and with less stress.
LISA'S OFFERINGS and LINKS:
eComm Grow Strong https://www.lisabyrne.co/egs
12 week group coaching program designed to help eCommerce business owners reach $5k months organically. Opens Feb 2024
The eComm CEO https://www.lisabyrne.co/ceo
6 month program for female eCommerce founders who want to grow from $5k to $15k months and finally feel confident and in control of their business (and their self-belief!) Opens May 2024
eComm Scale Strong https://www.lisabyrne.co/ess-application
The high-touch, personalised 6-month coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond (without burning out!)
Applications Now Open
Podcast eCommerce Marketing Society. https://podcasts.apple.com/au/podcast/ecommerce-marketing-society-with-lisa-byrne/id1544686717
Website https://lisabyrne.com.au/
Instagram @lisabyrnemarketing
