Seriously in Business: Brand + Design, Marketing and Business
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This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously.
We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world.
You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts.
I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you.
Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".
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159 episodes
Creating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm. But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for your business you'll actually want to use AND that help to grow your business, not waste your time. Want help strategically crafting your brand? My DIY Course AND Design Studio have places open! DIY course: www.whitedeer.com.au/diy-dmb https://dashboard.simplecast.com/accounts/20cceed4-cc6c-4946-b703-09a6d0b2c792/shows/84fa8f70-86f2-4dde-b7a2-031d9124c27f/episodes/0a9b7c08-cc1b-484a-badd-bef097057332/www.whitedeer.com.au/diydmb Done-for-you design: www.whitedeer.com.au/done-for-you https://whitedeer.com.au/www.whitedeer.com.au/done-for-you
So just recently I made the HUGE switch of jumping from using Squarespace as my website design platform to Showit (one I had barely heard of when I started my research!). But to make start from scratch building a website felt wildly overwhelming so I opted to purchase a template to get me started and thankfully I found Emma Troys template! (PS. Check out Emma's incredible templates here!! I used Frankie! https://emmatroy.com.au/shop?affiliate=whitedeer) In today's episode I chat with special guest, Emma Troy, on all things Showit PLUS helping you decide whether you should DIY/template design your website, OR hire a professional. Key Takeaways: - Insights into Showit: Emma Troy shares her expertise on the benefits and considerations of using Showit for website design, highlighting its creative freedom, user-friendly interface, and seamless integration with WordPress for blogging purposes. - Choosing the right website platform: Emma and Jacqui discuss the importance of selecting a website builder that aligns with your business needs, whether it’s for selling products, showcasing work, offering services, or hosting courses. ABOUT EMMA: Emma Troy is a brand designer, website expert and Showit design partner for creatives, coaches and entrepreneurial adventurers, helping them transform their boring brands and bland websites into (nearly) magical money-making masterpieces. Over the past 12 years Emma has helped 500+ businesses across the globe create immersive online experiences that illustrate their story and illuminate their value through both easy-to-use templates and custom designs. CONNECT WITH EMMA: https://emmatroy.com.au/ https://emmatroy.com.au/blueprint https://emmatroy.com.au/demo https://www.instagram.com/emmatroydesign https://www.instagram.com/emmatroydesign/
We've all been there - drowning in a sea of potential things we need to post, design or create to help grow our business and unsure of where to begin. As a business owner, your time is precious, and you want your efforts to make a real impact. So, how do you decide what graphics to prioritise? In this episode of the Seriously in Business Podcast I want to share how to strategically choose what graphic to work on next in your business to best utilise your time AND grow your business. If you want to grab the mockup pack I mention in this episode just head to www.whitedeer.com.au/goodies https://www.whitedeer.com.au/goodies
Let's dive into the world of SEO with special guest Karlie Plowman, an expert in website design and search engine optimization. Karlie shares her journey from office administration to building her successful business, The Techno Bird, and offers invaluable insights into the ever-evolving realm of SEO. Whether you're a business owner looking to improve your website's visibility or simply curious about the impact of SEO, this episode is packed with knowledge and practical advice. KEY TAKEAWAYS: - The power of effective SEO: Karlie's success story of transforming a struggling business's online presence demonstrates the significant impact of SEO on visibility and customer engagement. - DIY SEO tips: From making your website keyword-rich to understanding search intent, Karlie provides practical advice for those considering handling SEO themselves. - Choosing the right SEO professional: Learn what questions to ask and what to look for when selecting an SEO consultant, ensuring a successful partnership for your business's online growth. ABOUT KARLIE: Karlie Plowman is a seasoned professional in the field of website design and SEO, dedicated to supporting women in small business and solopreneurs. With over 10 years of experience, Karlie has established herself as a leader in the industry, having worked with a diverse range of businesses across various industries including psychologists, copywriters, beauty therapists, allied health, laser tattoo removalists & many more. Her business, Techno Bird, serves as a platform for empowering business owners with the knowledge and skills necessary to thrive in the digital landscape. Her commitment to empowering entrepreneurs, combined with her technical expertise and genuine passion, has solidified her reputation as a trusted advisor in the world of website design and SEO. CONNECT WITH KARLIE: www.thetechnobird.com.au www.instagram.com/technobird
In this episode, I open up about my personal journey as a business owner preparing for maternity leave at 36 weeks pregnant. I cover the strategies and challenges of managing my graphic design business while getting ready to take time off to welcome my new baby. From establishing systems that allow the business to operate without my direct involvement to the intricacies of maintaining ongoing marketing and support for my courses, I provide a real look into the preparations I'm making (which has been SO different from when I prepared for baby #1 3 years ago). I delve into the decision-making process of opting for at least 2 months of leave and the diligent planning required to set up the business for seamless operations during my absence. This includes the training of my team, setting up autoresponders for email communication, posting to social media, and creating robust systems to facilitate smooth functioning. Join me as I navigate through this significant chapter of my life and business, sharing insights that can resonate with fellow business owners planning for extended time off. Keen to work with me? DIY course: www.whitedeer.com.au/diy-dmb /www.whitedeer.com.au/diydmb Done-for-you design: www.whitedeer.com.au/done-for-you https://whitedeer.com.au/www.whitedeer.com.au/done-for-you
In this episode, I sit down with Lisa Byrne, a product-based business coach, to delve into the unique challenges and strategies for success in the world of e-commerce. Lisa shares valuable insights from the daily routines of a business owner to the key differences between product-based and service-based businesses, the importance of boldness in marketing, and the evolving trends in marketing for 2024. KEY TAKEAWAYS: 1. The importance of focusing on 1-3 key marketing strategies at a time for better results and reduced exhaustion. 2. The crucial role of a clear and consistent brand message across all marketing channels to attract and retain customers. 3. The shift towards posting content that appeals to a wider audience, including common ground content and authentic storytelling, over solely product-focused content. 4. The significance of self-belief and persistence in facing the challenges of running a product-based business. 5. The need for clarity in messaging and brand presentation to build trust and connect with potential customers. 6. The importance of finding support, whether it's from mentors, coaches, or business buddies, to navigate the complex world of marketing and branding. ABOUT LISA: Lisa Byrne is an internationally award-winning marketer, course creator, podcaster and mentor with over 23 years of experience in marketing. Lisa helps female founders of product-based businesses increase their traffic, sales, profit and confidence by teaching them the right things to focus on instead of doing all the things. Lisa’s mission is to help women with online stores find more financial and creative freedom by strengthening their strategy, marketing and mindset. She has helped hundreds of women from all over the world transform their businesses without sacrificing their well-being or time with their families. With strong marketing foundations and a laser focus on simple, sustainable and scalable marketing and sales strategies, Lisa’s students unlock the secret to growing with ease and with less stress. LISA'S OFFERINGS AND LINKS: eComm Grow Strong https://www.lisabyrne.co/egs 12 week group coaching program designed to help eCommerce business owners reach $5k months organically. Opens Feb 2024 The eComm CEO https://www.lisabyrne.co/ceo 6 month program for female eCommerce founders who want to grow from $5k to $15k months and finally feel confident and in control of their business (and their self-belief!) Opens May 2024 eComm Scale Strong https://www.lisabyrne.co/ess-application The high-touch, personalised 6-month coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond (without burning out!) Applications Now Open Podcast eCommerce Marketing Society. https://podcasts.apple.com/au/podcast/ecommerce-marketing-society-with-lisa-byrne/id1544686717 Website https://lisabyrne.com.au/ Instagram @lisabyrnemarketing
I'm pumped to share a major milestone with you – last week I hit the 10-year mark in my business journey! It's been a wild ride, and to celebrate, I've recorded a special episode where I share my experiences and learnings in the hope that it will help you on your own biz journey. In this episode, I dive into how I started as a graphic designer and transformed into the go-to person for teaching online business owners how to create their own brand and graphics. From taking on any and all opportunities to discovering my niche and pursuing what I love, I've come a long way, and I'm stoked about where the journey has led me. I also get real about the challenges I've faced (making mistakes and having tough days are all part of running a business). Thanks for being part of this journey with me, and here's to your own success in all your business ventures. Keen to work with me? My DIY Course AND Design Studio have places open! DIY course: www.whitedeer.com.au/diy-dmb /www.whitedeer.com.au/diydmb Done-for-you design: www.whitedeer.com.au/done-for-you https://whitedeer.com.au/www.whitedeer.com.au/done-for-you
Are you feeling stuck in your business, your relationship, struggling to overcome self-sabotage, or seeking a balanced approach to achieving personal and business success? Join me as I chat with today's guest Casey Warwick as we explore the intersection of mindset, spirituality, and business growth in this empowering episode. Key Takeaways: - Casey Warwick emphasizes the significance of integrating balance for sustainable business growth and personal fulfilment. - Learn the connection between personal development and business success, as Warwick discusses the impact of trauma patterns on achieving one's full potential. - Gain insight into the role of relationships, self-awareness, and intuitive decision-making in business, and understand how they influence our outcomes and interactions. - Discover the importance of merging personal beliefs and practices with business strategies for overall success and fulfilment. - Learn about the essential steps to overcome self-sabotage, achieve clarity, and make intelligent decisions in business, especially when emotions are high. Whether you're an entrepreneur, business professional, or someone striving for personal growth, this episode offers valuable perspectives and practical insights to integrate logical and energetic approaches to problem-solving and sustainable success in both your personal and professional life. ABOUT CASEY WARWICK: Casey is a Business Embodiment Coach specializing in helping women unlock their full potential in both their businesses and relationships. Her signature Programs include The Embodied Woman series and The Embodied Business Mastermind. Casey has worked with hundreds of women all over the world, transforming both their careers and relationships. Her work dives into the principal of “everything touches everything” and allows you to EMBODY the full expression of, “We get to HAVE IT ALL”. Her understanding of the human mind and its sabotage strategies allow her to use fast, tactical approaches and thought-provoking activities to ensure her clients succeed quickly. GET IN TOUCH WITH CASEY: Casey's upcoming Offerings: Embodied Business Mastermind- 4th March 2024 https://www.casewarwick.com/embodiedbusinessmastermind
I cannot believe it! 150 episodes of the Seriously in Business Podcast! To celebrate 150 I thought I'd share with you my insights from having over 300 students (double 150 - that's the connection ;)) in my course: DIY Design My Biz. I'm going to share with you from 2 sides: 1) What I've seen are common struggles and solutions for biz owners DIYing their graphics 2) Key things that I've done as a course creator to build a successful program Enjoy!! And thank you for being here!! If you're one of the lucky ones who've listened to all 150 episodes PLEASE get in touch! Send me a me message on Instagram (@whitedeergd) coz I HAVE to give you a prize haha. PS. If you're interested in my DIY course, here are all the deets! https://whitedeer.com.au/diydmb Or if you're looking for a free way to start getting your designs sorted, I have a free mini video series you'll love! Dive straight in here: https://whitedeer.com.au/seriously-challenge
I'm so excited to introduce you to Laken Chin Poy, a true powerhouse in the business and inner work arena. In this episode we'll cover wisdom on building businesses, embracing life's challenges, and mastering the art of growth like a boss. Our girl Laken didn’t have it easy. I mean, she started from the bottom, dealt with some serious curveballs, and shaped her challenges into stepping stones for success. From postnatal depression and financial woes to a rollercoaster ride of relationships, bankruptcy, and more, Laken has been through it all. Her journey is a testament to resilience and the power of turning trials into triumphs. ABOUT LAKEN: Laken Simmons (Chin Poy) is a Business Mentor and Inner Work Specialist empowering high-performing women to cultivate both inner and outer strengths for integrity-led businesses. With a decade in entrepreneurship, she's built, scaled, and sold multiple six-to-seven-figure businesses. Her unique approach blends Inner Work, Outer Work, and Relationship dynamics holistically. Despite challenges like moving countries, experiencing abuse, bankruptcy, and tumultuous relationships, she's risen through lifelong inner work. Today, based in NZ with her husband and teenagers, Laken nurtures a thriving coaching business. She's passionate about guiding others toward personal empowerment, generational wealth, resilient relationships, and businesses they're truly proud of! CONNECT WITH LAKEN: IG: https://www.instagram.com/lakenchinpoy Laken's Free Masterclass: Stepping into your identity | https://www.lakenchinpoy.com/sixfigidentity
Do you really need a full brand or can your business get by with just a logo? SOME businesses can get by with just a logo (I'll share who that might be in this episode), but if you want long-term success for your brand... you need just that... a brand. A visual brand that is MORE than your logo. One that sets the visual style of your business: from fonts, to colours, to elements and more. Why? Well, I'll cover that in this episode. Need help with your own brand? Head to www.whitedeer.com.au https://www.whitedeer.com.au to find out more about working together.
What a treat you are in for! There's not much Emily and I don't discuss in this episode - covering everything from the challenges of mothering and owning a business, through to the realities of marketing and what we've found works (and doesn't work in our own businesses). You'll learn organic ways you can market, hear how other mums in business organise their lives, create clear messaging in your business, learn Emily's predictions for 2024 in the marketing world and much more. ABOUT EMILY: Website: https://emilyosmond.com/ Free Resources: https://emilyosmond.com/free The Modern Marketing Collective: https://emilyosmond.com/collective Instagram: https://www.instagram.com/emilyosmond/ LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40/ Facebook: https://www.facebook.com/emilyclareosmond The Emily Osmond Show on Apple Podcasts: https://podcasts.apple.com/au/podcast/the-emily-osmond-show/id1470900991 The Emily Osmond Show on Spotify: https://open.spotify.com/show/4LGjJ5L5RIcusC4npFjLsy
Okay, time to let you behind the curtain a little and share my 5 top business wins for the year. You'll get the classic wins, but also the ones that are less material but mean so much more to me. I want to share with you the scary decisions I had to make, investments I said yes to and things I focussed on to make this my best year in business yet. Want to work with me in 2024? Here are the 2 main ways: Learn to create your own brand/graphics: https://whitedeer.com.au/diydmb Work with my design studio team: https://www.whitedeer.com.au/designstudio
Feeling burnt out in business or constantly getting sucked into people pleasing? Boundaries might be your solution. Special guest, Kylie Broadfoot, a mindset and human behaviour coach joins us in today's episode to explore the importance of establishing clear communication, managing priorities, and maintaining a healthy work-life balance in order to thrive in business. KEY TAKEAWAYS: - Establishing clear communication and response time expectations with clients can reduce pressure and urgency in business interactions. - Setting boundaries, such as specific work days and using calendar systems, is essential for preventing burnout and fostering a sustainable work environment. - Recognizing and addressing boundary issues, both personal and professional, is key to maintaining a positive and fulfilling business experience. ABOUT KYLIE: Kylie Broadfoot is a mindset and human behaviour coach, mentor and facilitator. After working as a neurological occupational therapist for a couple of decades, helping people to pursue their goals and dreams, she finally gave in to the pull to study to become a coach. And quickly discovered it was a love affair in all the best ways. She poured hundreds of hours and thousands of dollars into honing her craft and importantly, being coached herself. Now Kylie is an authority on all things human behaviour. She empowers women to reclaim their true identity, release people pleasing, become confident with asserting their boundaries (minus the guilt), and develop their self-awareness and permission to be all of who they truly are. She offers private coaching, workshops and events for individuals, leaders and teams. CONNECT WITH KYLIE: Website: https://www.kmbcoaching.com.au/ Instagram: https://www.instagram.com/boundariesqueen_ Facebook: https://www.facebook.com/kyliebroadfoot.kmbcoaching
In a world where businesses are evolving, how will yours look in 2024? Jacqui Naunton delves into the importance of creating a brand style guide for small business owners in maintaining consistency and brand recognition and EXACTLY what needs to be included. KEY TAKEAWAYS: 1. BRAND CONSISTENCY IS KEY: Establishing a brand style guide is vital for maintaining consistency in messaging and visuals, crucial for brand recognition. 2. ESSENTIALS OF A STYLE GUIDE: A brand style guide should include visual elements such as logo variations, consistent colors, fonts, elements and mockups. 3. PRACTICAL TIPS FOR CREATION: Tips for setting up a brand style guide using various programs such as Canva, Adobe, or Microsoft software are provided, along with the importance of accessibility for team members and contractors. 4. INCORPORATING BRAND STRATEGY: The guide should incorporate brand strategy outlining the business mission, vision, voice, target audience with the goal of providing clarity for the business owner and any team. Tap into the brand style guide essentials and insightful tips provided in this episode to elevate your business in 2024 and beyond. Work with our design studio to create a brand for you! https://www.whitedeer.com.au/designstudio
In this episode, business strategist Sarah Greener joins host Jacqui Naunton to discuss the power of implementing systems and the strategic use of time. Whether you're a solo entrepreneur or managing a team, you'll learn valuable insights on streamlining processes, prioritising tasks, and balancing business with personal priorities. KEY TAKEAWAYS: 1. Identifying Time Consumption: Learn how to pinpoint time-consuming tasks and implement systems to automate and streamline them, freeing up mental capacity for more valuable pursuits. 2. The Impact of Systems on Lifestyle: Understand the importance of using systems to value time, prioritise tasks, and make parental decisions based on quality time over quantity. 3. Building Businesses Aligned with Life: Discover the journey and lessons of building businesses that serve desired life and impact, especially for women entrepreneurs managing business and family responsibilities. 4. The Power of Branding Evolution: Explore the impact of rebranding and the changing landscape of branding with tools like Canva, offering flexibility and personal adjustments without expensive design services. Tune in to gain insights on how to optimise your business strategies and lifestyle, and be inspired by Sarah Greener's journey to success. ABOUT SARAH GREENER: Hey, I'm Sarah. Straight out of New Zealand, I'm the kind of mum who asks just once – direct, honest, and not here for any kind of B.S. Whether it's at home or in business, I believe in being straightforward. My passion? Flipping the script on how women, especially mothers, show up in business. Hence, The Moxie Movement was born. Amidst the chaos of running businesses, I've faced burnouts, missed cherished family moments, and pretty much done the “she does it all” hustle, only to realize there's a better way. Through my journey, I've mastered the art of reshaping businesses to fit life, not the other way around. So, whether it's lifting barbells, dancing the night away, or creating frameworks that empower businesses, I've lived it all. I’m here to revolutionize the way we, as women, weave our dreams into success stories so we can create businesses that serve life and legacy. CONNECT WITH SARAH: Website: https://themoxiemovement.com/ Instagram: https://www.instagram.com/sarahgreenercoach/ Facebook: https://www.facebook.com/sarahgreenercoach
Welcome to the Seriously in Business Podcast with host Jacqui Naunton, where today's episode delves into the topic of branding and the dilemma of whether it's okay for a brand to look similar to others in the same industry. Join Jacqui as she tackles the questions of differentiation, representation, and drawing in clients through visual branding. KEY TAKEAWAYS: 1. WHAT YOUR BRAND SHOULD DO: - Represent what you do - convey the essence of your business and the emotions you want to evoke through visuals. Think through things like colour psychology, brand positioning, what your fonts are communicating, etc. - Draw in your ideal client - use designs and graphics that attract and engage your target audience. 2. IT'S NOT A BAD THING TO LOOK LIKE YOUR COMPETITORS: - Embrace the use of similar colours or design elements if they align with your industry and effectively communicate your brand's message. - Use psychological associations with colours and design to your advantage, ensuring that your visual identity resonates with your audience. 3. DIFFERENT WAYS TO BE UNIQUE: - Research others in your field, identify patterns, but refrain from replicating their brand elements. - Brainstorm for your own business, pondering on the feelings, impressions, and vibes you want your brand to convey. - Find inspiration from other industries, exploring diverse design styles that resonate with your brand's identity. - Add yourself to the brand, infuse your personality, values, and uniqueness into the visual representation of your business. Learn how to create your stand out brand in my free on-demand training: whitedeer.com.au/challenge Tune in to gain valuable insights into building a standout brand and mastering the art of visual representation for your business.
In this episode of the Seriously in Business Podcast, Jacqui is joined by brand strategist and copywriter, Nikki Hamilton. Nikki shares her insights and expertise on brand strategy, customer research, website building, and much more. If you're a business owner looking to take your brand and website to the next level and build an effective online presence, this episode is a must-listen. Key Takeaways: 1. Understanding Your Audience: Nikki emphasizes the significance of conducting customer research to truly understand your target audience's perspective. She shares an example of a financial services company that had to align their brand strategy with their audience's needs and desires. 2. Embracing Feedback: Nikki discusses the fear of receiving feedback but highlights the importance of seeing it as an opportunity for growth and improvement. She shares the value of both positive and negative feedback from clients and suggests utilizing surveys to gather valuable insights about your brand and customer perception. 3. Building an Effective Website: Nikki provides valuable tips and insights on website building, including the importance of basic SEO knowledge, integrating with Google Analytics, and ensuring essential functionality. She shares the importance of considering factors like user experience, site speed, and optimization for search engines. 4. Leveraging Google Tools: Nikki emphasises the power of utilising Google's free tools, such as Google My Business, to list and promote your business. She discusses the significance of filling in as much information as possible and strategically using keywords to boost your online visibility. 5. The Long-Term Benefits: Nikki underscores the long-term benefits of investing in brand strategy, website building, and SEO. With her expertise and experience, she offers a fresh perspective on leveraging these aspects to grow your business effectively. Don't miss out on this insightful conversation between Jacqui Naunton and Nikki Hamilton as they share their expertise and discuss the essential elements of brand strategy and website building in today's digital landscape. ABOUT NIKKI: Meet Nikki Hamilton, the creative force behind Seedling Digital and Women Wealth WordPress. Originally from New Zealand and now on Australia's Gold Coast, Nikki has a diverse background in teaching, corporate marketing, and boutique skincare. Nikki's mission is to help businesses create a strong online presence for increased profitability. Seedling Digital, her Gold Coast agency, excels in crafting distinctive brand identities and WordPress websites that not only captivate but also address business challenges. Through Women Wealth WordPress, Nikki offers a comprehensive e-course for aspiring web developers. She transformed a job loss during pregnancy into a successful web development business, earning over $150K in her first year. Her course provides technical guidance, business strategies, and a supportive community to empower women in building thriving development studios. CONNECT WITH NIKKI: Website: https://seedlingdigital.com.au/ Free Dream Life Workbook: https://womenwealthwordpress.com/freebie Instagram: https://www.instagram.com/seedlingdigital/
Does it even matter if you, as the business owner, know design? Turns out - yes. But whyyyyy?! Isn't it just another thing you need to learn? In this episode we'll chat about why *almost* every business owner, regardless of business stage, needs to have a good foundational understanding of graphic design - whether they're DIYing their graphics OR outsourcing. How much you understand design will impact how your business communicates, how worthwhile your design investments are, and your audience appeal. YOU, as the business owners, must have a clear vision and understanding of design principles to effectively convey your message. Key takeaways from the episode: 1. Design is not just about aesthetics; it is about strategic communication. Business owners must learn to use design to effectively convey their message to their audience. 2. Knowing design enables you to act quickly and independently, allowing you to maintain the momentum of your business. Waiting for a designer can hinder progress and miss opportunities. 3. Technical knowledge of design, such as file types, printing requirements, and dimensions, is vital for maintaining quality and professionalism in your graphics. PS. Whether you want to DIY your graphics, design WITH a designer or hand things over to a pro - I have have some EPIC offers for you for Black Friday. DIY Course: https://www.diydesignmybiz.com/ Design Coaching/Support: http://diydesignmybiz.com/dreamteam Design studio services: https://whitedeer.com.au/studio Join me, Jacqui Naunton, on the Seriously In Business for expert insights into branding, design, marketing, and business strategy to help you take your business seriously and thrive in today's competitive market.
Are you tired of the hustle and bustle of churning out content just for the sake of it? Do you find yourself caught in the swirling whirlwind of social media, trying to keep up with the pressure to constantly post? As business owners, we're often bombarded with the pressure to constantly grow, expand, and keep up with the ever-evolving online landscape. However, the key to success lies in purposeful, intentional content creation that aligns with your values and mission. In this episode, join me as I engage in a fascinating conversation with Katherine Mackenzie-Smith about the importance of purpose-driven content creation and building a cozy business ecosystem. Katherine, an online business coach, shares her insights on rethinking content creation, the value of creating a deep and purposeful content ecosystem, and the power of understanding oneself in running a business. This episode offers valuable tips for online business and marketing, emphasizing the significance of authenticity, intentional business approaches, and self-awareness. Key takeaways: - Building a purposeful content ecosystem focused on tailoring content to different points in the audience's journey, using pillar content, and repurposing across platforms. - Shifting the focus from constant social media posting to creating meaningful, long-term content with an emphasis on building communities and email lists. - Embracing the "cozy business" concept, which advocates for anti-growth and anti-empire ideologies, encourages running a business on one's own terms, and emphasises self-awareness and individual needs in business operations. Let's dive in! ABOUT KATHERINE: Katherine Mackenzie-Smith is an award-winning business coach, guide, and strategist for introverts and highly sensitive souls, an ideas alchemist, and the host of the Emerge + Expand podcast. Through her 1:1 mentoring, group programs, and brand new Secret Introvert’s Business membership, Katherine supports gentle leaders to create successful, sustainable cozy businesses through their own innate wisdom and strengths, without feeling like they have to change who they are. Katherine recently won International Coach of the Year 2023, has been named a ‘self help guru’ by Elle Magazine, Brainz Top 500 Global Entrepreneurs and featured on the covers of Happiness and Wellbeing magazine and Inspired Coach magazine, as well as being featured in a number of publications, podcasts, and websites including Cleo Magazine, Collective Hub, and The Introvert Entrepreneur. CONNECT WITH KATHERINE: Website: https://katherinemackenziesmith.com Work with Katherine: https://katherinemackenziesmith.com/common-room Instagram: https://instagram.com/miss_kms YouTube: https://www.youtube.com/channel/katherinemackenziesmith
When it comes to branding, it’s so much more than just slapping a logo onto your business. It’s about crafting an entire experience – the look, the feel, the vibe, the message. In this episode we're going to deep dive into the 4 things you need to think about if you're creating your visual brand - whether for the first time or the second, third or fourth! Whether you are working with a designer or taking the DIY approach, this episode will provide valuable insight into creating a robust, lasting brand. Key Takeaways: - Understanding the impact of your brand: How a brand influences the perception of a business, including the value placed by the audience, first impressions, and professionalism. - First impression matters: The importance of communicating the right message through visuals, addressing factors like price point, brand vibes, personal representation, ideal clientele, and industry representation. - Practical considerations for brand usage: From social media to print collateral, consider where your brand will be used, enabling the creation of adaptable graphics suitable for various platforms and mediums. Tune in to gain insights that will help you make informed decisions in designing a brand that truly reflects and enhances your business!
How can we learn to love ourselves? To embrace all the different parts of us. To show up in business, and in life as our unique selves...? In this episode of the Seriously in Business podcast, I chat with Sarah Viliamu, a model, mother, influencer, speaker, and founder of two businesses as Sarah shares her journey of self-love and self-confidence. (Plus, hear a BTS look at influences marketing and how you can do it in your biz). Here's a peek of what's inside: - Sarah shares her own journey of being a model and how she worked through self-love and body image issues over the last eight years. - The importance of prioritizing self-love and growth, especially in the business field. - Sarah's daily routine, which includes self-development practices like journaling and gratitude in the morning. - The variety of businesses Sarah is involved in and how they all align with her vision of empowering people to live authentically. - The role of Instagram in helping Sarah build her platform and secure modeling jobs for small businesses. - The fear that many small business owners have of getting their photos taken and the importance of showcasing their personal brand through imagery. If you're looking for inspiration on self-love and confidence, as well as insights into influencer marketing and overcoming fears of being in front of the camera, this episode is a must-listen. ABOUT SARAH VILIAMU: Mother, model, influencer, speaker and founder of The Self Love Supply and Bold Statement Events. Sarah is passionate about bringing light to the dark and advocating for all to prioritise self love and growth. GET IN TOUCH WITH SARAH: Instagam: www.instagram.com/sarahviliamu https://www.instagram.com/sarahviliamu www.instagram.com/theselflovesupply_ https://www.instagram.com/theselflovesupply_ www.instagram.com/boldstatementevents https://www.instagram.com/boldstatementevents Website: www.theselflovesupply.com.au https://www.theselflovesupply.com.au
Are you a small business owner wondering if it's the right time to invest in your branding? Branding isn't a small (or cheap) task to undertake and it's not always a clear "YES!!" that your visual brand is something you need to work on right now, so let's explore the pros and cons of investing in your branding now or later. As a designer, I may be biased, but I'll try to give you a fair perspective. CONS TO INVESTING NOW: 1️⃣ If you're just starting out, you may not know your target audience yet. It's important to understand who you're trying to reach before diving into branding. 2️⃣ You may not have a clear idea of your services and pricing. Your brand may not align with your future goals. 3️⃣ Investing in branding can be costly. For new businesses, budget constraints can make it a tough decision." "But now let's talk about the PROS of investing in your branding now: 🌟 PROS TO INVESTING NOW: 1️⃣ Building a strong brand from the start can help attract your ideal customers and differentiate you from competitors. 2️⃣ A well-designed brand can give your business credibility and professionalism. 3️⃣ Your brand visuals create a memorable impression and help build brand recognition. 4️⃣ Investing in branding early allows you to establish a consistent visual identity across all platforms. SHORT-TERM EFFECTS: 1️⃣ Feel confident and proud of your business's appearance. 2️⃣ Increase brand awareness among your target audience. 3️⃣ Stand out in a crowded market. LONG-TERM EFFECTS: 1️⃣ Build trust and loyalty among your customers. 2️⃣ Establish a strong brand reputation in your industry. 3️⃣ Boost customer retention and attract new customers consistently
Ever felt like you needed to hide from your financials? That it was either too scary or too hard? IN this episode I'm thrilled to have had the opportunity to interview Clare Wood, money mentor! We delve into the importance of knowing your numbers and making informed decisions for your business. Running a business isn't solely about helping people; it's about making money too. Clare emphasises the necessity of knowing your numbers and understanding financials to ensure profitability. Not knowing your finances can lead to unpleasant surprises during tax time, and general stress and poor decision in our business. It's like making decisions with a blindfold on! We also chat about how to know if and when you can make investments in your business - are these investments going to help you to make more sales or drive long-term growth? ABOUT CLARE WOOD: Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter… she uses her money-making mentoring powers for good. Clare helps service-based businesses to scale, while creating a lifestyle they love. Clare Wood runs The Profit Academy, an online school created to help business owners increase their profits exponentially and she's the author of Intentional Profit WEBSITE https://clarewood.com/ INSTAGRAM https://www.instagram.com/clare_wood_coach/?hl=en FACEBOOK https://www.facebook.com/clarewoodcoach/ LINKEDIN https://www.linkedin.com/in/clarewoodcoach/ PODCAST https://clarewood.com/podcast/ BOOK https://clarewood.com/intentionalprofit/
We only get one chance to make a great first impression… a chance for people to say YES to hitting that follow button, or to leave our page maybe forever. In this episode, I discuss: 🔹 Designing your Instagram page to make a great first impression: When someone stumbles upon your page, it's crucial to communicate what you do and why they should follow you. I share tips on using visuals strategically and even your bio to effectively convey your brand message. 🔹 The importance of clarity and relevance in your posts: Your Instagram grid is the first thing people see, and it's essential to make sure your posts clearly communicate your expertise and the value you provide. Give them a reason to want to follow you!! I give examples of how to use large text and obvious visuals to make your content clear. 🔹 Key takeaways for boosting your Instagram presence: By putting yourself in the shoes of a stranger and considering where your audience is coming from, you can better understand how to connect with them. I discuss the power of making it clear what you do, who you serve, and what followers can expect from your content. Listen to the full episode for even more insights, examples, and a surprise trick I use on my own Instagram grid. You can also watch this episode on YouTube to see some visual examples. Tutorial on creating perfect portrait posts:https://youtu.be/HOKtAN5e4JA?si=RMY6VjVTju298txs Tutorial on creating pinned puzzle posts: https://youtu.be/C45M5XWIjMA?si=mpsj5MeOybqD3jy4 💜FREE VIDEO SERIES 💜 Create your own stunning visual brand, grow your business faster and feel (and look!) a million bucks - ready for your best year of business yet in this 3-part on-demand video training: Seriously in Business! Unlock your free access: Seriously in Business Challenge https://www.diydesignmybiz.com/SeriouslyChallenge?utm_source=sib-podcast&utm_medium=podcast-platforms&utm_term=converting-instagram&utm_content=&utm_campaign=sib-podcast
Exciting news! We are pregnant and expecting baby number two! It's been a journey to get here, but we are over the moon about this new addition to our family. In this episode of "Seriously In Business," I want to give you a behind-the-scenes look at my experience during the first trimester as a business owner. It wasn't easy juggling my business responsibilities while dealing with pregnancy symptoms, but I managed to keep things running relatively smoothly. And I wanted to share some real insights into what this practically looked like. KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Prioritize your tasks: When faced with limited energy and time, it's crucial to prioritize your tasks wisely. Determine the most essential activities that need your attention and focus on those. Delegate or postpone non-urgent tasks if possible. 2️⃣ Utilise strategic planning: As a proactive measure, consider batch recording content or completing essential tasks in advance (I did this in the 1-2 weeks after I found out I was pregnant before the symptoms really kicked in). This way, you'll have a buffer if you experience fatigue or other symptoms that limit your work hours. Planning ahead helps to minimise stress and ensures a continuous flow of content or services. 3️⃣ Seek support: Don't hesitate to lean on your support network, whether it's family, friends, or colleagues. Delegating tasks, seeking assistance, or temporarily adjusting your workload can help you maintain a level of productivity while prioritising your health and well-being.
Expenses in business can be overwhelming, especially when you're just starting out. So, in this episode, I’m excited to share with you some free or affordable ways to build an incredible brand for your business without breaking the bank. We’ll cover three key aspects: design platforms, design resources, and design education. It’ll come as no surprise that Canva is one of my top recommendations. This user-friendly website has a free version that allows you to create professional designs for various purposes, including logos, social media posts, flyers, and more. You can even utilise it’s templates, stock images and many fonts for free. Canva also offers a paid option with additional features, that the free version is a great starting point, and she shares workarounds for some of the paid features, ensuring you can make the most of your design efforts without the need for immediate investment. LEARNING to design is also wildly important. You can use as many free tools as you like, but if you don’t use design principles than everything will fall in a heap - this is why I recommend strategically learning design in a way that makes sense for business owners through my course, DIY Design My Biz. All the deets are here: https://www.diydesignmybiz.com/ FREE TOOLS MENTIONED: https:// https://www.canva.com/partner.canva.com/whitedeer https://www.pinterest.com.au/ https://www.creativefabrica.com/ https://www.pexels.com/ https://pixabay.com/ https://unsplash.com/ https://pinetools.com/split-image https://picsvg.com/ https://fonts.google.com/
Did you hear the news? September 1st marks the official launch of White Deer Studio! A virtual design agency where my team and I work with you to create epic brands, designs and templates for your business! But I wanted you to get to know these lovely ladies, and wildly talented designers, for yourselves! So, introducing Vanessa Chng and Hannah Dempsey! If you're listening before September 1st, head here to put your name on the waitlist! https://www.diydesignmybiz.com/studiowaitlist Or if you're listening after our launch head to https://www.whitedeer.com.au/studio https://www.whitedeer.com.au/studio to book us in!
Every business owner needs to design this at some point in their business (and often multiple times!). When is the right time is to hire a graphic designer for your brand or graphics? Coz design can have huge impacts for your business - good OR bad. Design impacts the value your biz communicates, it fosters loyalty, and helps achieve brand consistency. A well-crafted brand, whether it's created through DIY efforts or with the help of a professional designer can help do this! So how do you know what’s best for your business? Tune in to learn when it's the ideal time to outsource your design and how it can contribute to your business growth. Get ready to be inspired and equipped to take your business seriously in this exciting episode of Seriously in Business. Be the first to find out when the studio opens: https://www.diydesignmybiz.com/studiowaitlist
Let's dive into the world of customer avatars and how they can revolutionize your marketing approach. Our special guest, copywriting expert Rashida Tayabali, believes that understanding your customer's likes, dislikes, needs, fears, goals, and dreams is crucial in selling products. By creating a customer profile, you can better allocate your marketing budget and communicate more effectively with your target audience… meaning more income and happier clients! Join us as Rashida shares her expertise, tips, and insights on creating customer avatars and why they are a game-changer in attracting dream clients and achieving maximum return on investment. So grab your headphones and get ready to be inspired! ABOUT RASHIDA: Rashida Tayabali a copywriter for women in business helping to write crystal clear messaging so they can bring their dream brand and vision to life. Rashi also help reduce content overwhelm for clients freeing them up to focus on and grow their businesses. Website: https://www.rashidatayabali.com.au Instagram: https://www.instagram.com/rashidatayabaliwriter Customer Avatar Workbook: https://subscribepage.io/customer-avatar-workbook
