Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.
In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch.
Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.
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Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Brenna McGowan’s Links:
Timestamps:
00:00 - Introduction
00:34 - Minimizing launch burnout through strategy
06:23 - Market saturation impacts decision-making; allow space.
09:38 - Utilize personality to differentiate during pre-launch period.
11:14 - Client understanding, empathy, and pre-launch strategies fundamental.
13:48 - Exploring authority, credibility, empathy, and personal values.
17:00 - Generate anticipation and excitement for upcoming product launches.
20:25 - Balancing anticipation and excitement for adult consumers.
24:40 - Process facilitates impactful and engaging content creation.
27:06 - Novel ideas drive dopamine and market success.
31:04 - Program offers confidence and value for investment.
33:49 - Parenting with presence, aiming to model calm.
37:20 - Thank you for your time and support.
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