The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

About

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we delve into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and 
• Facebook ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist & Funnel Fixer to 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.


You’ll get weekly insights on Facebook ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.


Hit "Subscribe" and let's gooooo!

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775 episodes

The Joy Of Being Wrong

In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grants book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business. Through personal anecdotes and lessons learned, I encourage listeners to challenge their perspectives and seek guidance to overcome obstacles effectively.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __

7m
Mar 29, 2024
Cookies going away so will the Meta ads won't work–AGAIN???

In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __

6m
Mar 27, 2024
You Owe It To Yourself To Test These Facebook Ads Audiences FIRST

These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another.  Ill show you how to leverage these custom audiences to maximize your ad performance.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __

12m
Mar 22, 2024
Install the Meta Pixel on your website NOW!

In this episode, I break down the importance of installing the Facebook Pixel, aka the Meta Pixel, even if youre not currently running ads. I dive into why its crucial, where to find it, and how to set it up easily on your website. Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads. Dont miss out on optimizing your online business strategy—tune in now! Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ Sign up for Rick's AI newsletter! https://rickmulready.com/newsletter

14m
Mar 20, 2024
What To Do When Your Offer Isn't Selling—Real Talk

In this episode, I open up about two failed business ventures close to my heart: teaching Chinese in China and launching online courses. Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and emphasize the importance of learning from failures to find success in the ever-changing landscape of online business. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ TIMESTAMPS: 0:00 - Navigating Business Challenges and Pivots 8:57 - Struggles With Launching Online Membership Sign up for Rick's AI newsletter! https://rickmulready.com/newsletter

20m
Mar 15, 2024
Building Your Online Business When Organic Traffic Becomes Undependable

Did the TikTok vs UMG fallout ruin your videos? Googles updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth... ... and three effective methods for building your email list (because its a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! Links mentioned in this episode: __ __ Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: __ __ Sign up for Rick's AI newsletter! https://rickmulready.com/newsletter Limited-Availability. Schedule a Strategy Call Now: Save on two strategy calls + get Slack (or Voxer) support https://theartofonlinebusiness.com/call. 

32m
Mar 13, 2024
Time Tracking Means Business Growth?

In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task–team time tracking.  This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time.  I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit.  This process helped me understand what needs to change in my business so that I can grow its revenue! Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ TIMESTAMPS: 00:59 - Team Time Tracking Exercise Insights 14:38 - Hiring VA for Business Growth Sign up for Rick's AI newsletter! https://rickmulready.com/newsletter

15m
Mar 08, 2024
My Workflow and Tools for Creating an Audio & Video Podcast Plus Vertical Video Clips

In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips.  If youve ever asked one of the following questions, this episode is for you: -What’s your favorite tool for creating audio & video clips, and why? -Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts?  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ TIMESTAMPS: 00:00 - Podcast Workflow and Video Editing 14:55 - Successful Online Hiring Projects Sign up for Rick's AI newsletter! https://rickmulready.com/newsletter Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

13m
Mar 06, 2024
Two metrics you MUST know if you’re running FB ads to your launch

In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of distinguishing between Facebook ad traffic and organic traffic to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively. Links mentioned in this episode: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ Learn about the new podcast host:  Episode 746: IT'S TIME FOR RICK TO SAY FAREWELL AND PASS THE BATON https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000637661501 Episode 720: GET TO KNOW KWADWO [QUĀY.JO] THE NEW COHOST https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000627439254 Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

15m
Mar 01, 2024
What doing the 100 Days to $100k Revenue Months Challenge Taught Me

In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ Timestamps: 0:00 100 Days to 100k Challenge Update 8:57 Challenges and Lessons in Revenue Growth Learn about the new podcast host:  Episode 746: IT'S TIME FOR RICK TO SAY FAREWELL AND PASS THE BATON https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000637661501 Episode 720: GET TO KNOW KWADWO [QUĀY.JO] THE NEW COHOST https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000627439254 Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

23m
Feb 28, 2024
Are you making this launch funnel mistake?

In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads  separately from your organic leads. You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you wont know until you separate your launch funnels so you can accurately measure. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ Learn about the new podcast host:  Episode 746: IT'S TIME FOR RICK TO SAY FAREWELL AND PASS THE BATON https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000637661501 Episode 720: GET TO KNOW KWADWO [QUĀY.JO] THE NEW COHOST https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000627439254 Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

15m
Feb 23, 2024
Pitch Podcasts & Avoid Getting Ghosted with Gloria Chou

In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ GLORIA’S LINKS: __ __ TIMESTAMPS: 0:00 Introduction 6:47 Effective Pitching Strategies for Podcasts 20:00 Mastering PR for Business Growth 27:14 Masterclass With Gloria Chou Learn about the new podcast host:  Episode 746: IT'S TIME FOR RICK TO SAY FAREWELL AND PASS THE BATON https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000637661501 Episode 720: GET TO KNOW KWADWO [QUĀY.JO] THE NEW COHOST https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000627439254 Make sure you're not making FB ads mistakes that hurt your results. Book a strategy call with Kwadwo now https://theartofonlinebusiness.com/call.  Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

31m
Feb 21, 2024
One Thing That’s Working Right Now With Facebook Ads

In this episode, I share whats been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  Its short form video! I break down our best performing content and several factors youll want to consider so your Reels perform well.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

11m
Feb 16, 2024
Behind the Scenes of Outsourcing My New Website Design to the Philippines with Archie Alibasa

In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects. If youre considering a website redesign or upgrade, check out arcawebsolutions.com https://arcawebsolutions.com/ and mention the Art of Online Business podcast for a special bonus. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ ARCHIE’S LINKS: __ __ TIMESTAMPS: 0:00 Introduction 13:37 Business Relationships 21:00 Flexibility and Trust in Conducting Business Get coaching from Rick through Pick Rick's Brain Coaching AI https://rickmulready.com/aicoach Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

28m
Feb 14, 2024
Why Worldwide Facebook Ad Targeting Will Waste All Your Money

In this episode, I talk about why its not a good idea to show your ads to people all over the world. I share examples to explain why its better to focus on specific groups of people in certain countries. By targeting the right audience, you can make sure your ads are more effective and you dont waste money. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ TIMESTAMPS: 0:00 The Pitfalls of Worldwide Ad Targeting 9:48 Targeting Countries for Online Advertising 15:27 Targeting the Right Audience for Success Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

18m
Feb 09, 2024
Have A Quiz? Avoid This Mistake That's Hurting Your Sales

Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 06:21 - Optimizing Thank You Page for Sales Get coaching from Rick through Pick Rick's Brain Coaching AI https://rickmulready.com/aicoach Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

12m
Feb 07, 2024
Why this organic quiz funnel makes $767 per lead.

In this episode, I unravel the secrets behind Dallas Travers high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead.  This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 11:55 Exploring Work, Building Lists, Successful Coaching 23:18 Improve Conversion Rates in Online Courses Get coaching from Rick through Pick Rick's Brain Coaching AI https://rickmulready.com/aicoach Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

26m
Feb 02, 2024
My Website Makeover: Building a Business Website That Wows w/ Archie

In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites.  We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. For more details on optimizing your website and boosting conversions, visit Archies website at arcawebsolutions.com. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ ARCHIE ALIBASA’S LINKS: __ __ TIMESTAMPS: 0:00 Well-Designed Websites for Business Conversions 13:38 Colors, Emojis, and Building a Website Get coaching from Rick through Pick Rick's Brain Coaching AI https://rickmulready.com/aicoach Join host Breena McGowan for BEHIND THE LAUNCH https://behindthelaunch.co. https://behindthelaunch.co Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

32m
Jan 31, 2024
Avoid these sales page and checkout page mistakes especially if you host on Wordpress

In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ TIMESTAMPS: 0:00 Improve Sales Conversions on Sales Page 13:13 Checkout Page Captcha and Feedback Discussion Get coaching from Rick through Pick Rick's Brain Coaching AI https://rickmulready.com/aicoach Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

15m
Jan 26, 2024
The Five Lightbulbs: Simple But Potent Marketing That Sells with Billy Broas

Are you ready to illuminate your marketing strategy?  Today, were challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes. Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling.  Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyones marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO’S LINKS: __ __ BILLY BROAS’ LINKS: __ __ Timestamps: 00:00 - Introduction 03:10 - Details on Billys transition to online business 11:51 - Brain wired to focus on high-impact strategies 14:02 - Unacceptable status quo, demand, value in past lessons 16:53 - Marketers must understand, empathize before offering solutions 22:12 - Copywriting projects focus on bridging message clarity 25:01 - Differentiating marketing crucial for standing out 29:06 - Minimize hurdles, optimize sales page checkout process 33:38 - The importance of outcome in marketing 36:07 - Where to learn more about The Five Light Bulbs Get coaching from Rick through Pick Rick's Brain Coaching AI https://rickmulready.com/aicoach Join host Breena McGowan for BEHIND THE LAUNCH https://behindthelaunch.co. https://behindthelaunch.co Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

43m
Jan 24, 2024
How I Like To Scale Facebook Ads

In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 14:55 - Understanding and Optimizing Facebook Ad Budgets Get coaching from Rick through Pick Rick's Brain Coaching AI https://rickmulready.com/aicoach

22m
Jan 19, 2024
Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan

Selling your program before launch isnt about a hard sell; its about crafting an experience. Its about creating a narrative that resonates, offers that entice, and anticipation that drives action. In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch.  Brennas approach to anticipation marketing isnt just about selling a product; its about creating a journey for your audience that begins well before the launch. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO [QUĀY.JO] SAMPANY-KESSIE’S LINKS: __ __ BRENNA MCGOWAN’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 00:34 - Minimizing launch burnout through strategy 06:23 -  Market saturation impacts decision-making; allow space. 09:38 -  Utilize personality to differentiate during pre-launch period. 11:14 -  Client understanding, empathy, and pre-launch strategies fundamental. 13:48 -  Exploring authority, credibility, empathy, and personal values. 17:00 -  Generate anticipation and excitement for upcoming product launches. 20:25 -  Balancing anticipation and excitement for adult consumers. 24:40 -  Process facilitates impactful and engaging content creation. 27:06 -  Novel ideas drive dopamine and market success. 31:04 -  Program offers confidence and value for investment. 33:49 -  Parenting with presence, aiming to model calm. 37:20 -  Thank you for your time and support. Get coaching from Rick through Pick Rick's Brain Coaching AI https://rickmulready.com/aicoach Apply for ads management with  [QUĀY.jo]. https://theartofonlinebusiness.com/ads  https://theartofonlinebusiness.com/ads

41m
Jan 17, 2024
Should one email have more than one call to action?

Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? In this episode, well explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! KWADWO’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 03:07 - Discussion on the clients email sales sequence 03:36 - Reasoning behind having only one call to action in an email 04:27 - Decision fatigue and its impact on prospects 06:15 - The importance of serving through selling 07:20 - Mention of a funnel leak finder tool Episode 746: IT'S TIME FOR RICK TO SAY FAREWELL AND PASS THE BATON https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000637661501 Episode 720: GET TO KNOW KWADWO [QUĀY.JO] THE NEW COHOST https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000627439254

11m
Jan 12, 2024
Are you infusing your passion into your business?

In this episode, I share about bringing an element that Im passionate about back into my business that Ive been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it! Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! Links mentioned in this episode: __ __ KWADWO’S LINKS: __ __ Episode 746: IT'S TIME FOR RICK TO SAY FAREWELL AND PASS THE BATON https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000637661501 Episode 720: GET TO KNOW KWADWO [QUĀY.JO] THE NEW COHOST https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572?l=es&i=1000627439254

11m
Jan 10, 2024
Funnel Reaction: Create with Leanne's Clarity Workshop

Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennans free Clarity Workshop https://thoughtful-composer-783.ck.page/8caf0f4fa1 funnel to unearth its strengths and opportunities for improvement. Which sales funnel advice can you apply to your online business? Lets find out. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! KWADWO’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 03:19 - Create thank you page for leads conversion 08:55 - Practical Zoom workshop with potential marketing challenges 11:45 - Make it easy to click through online 16:21 - Leeanne, speaking directly to individual on Zoom 20:24 - Repurpose Zoom call, edit pitch for brevity

22m
Jan 05, 2024
Is running Facebook ads to your blog worth it?

Are you considering using Facebook ads to drive traffic to your blog? Wondering if its worth the investment?  The answer lies within the strategic approach you take. In this episode, I explore the effectiveness of running Facebook ads to your blog, delving into setting clear objectives, tracking effectiveness, and nurturing traffic to maximize conversions.   Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! Links mentioned in this episode: __ __ KWADWO’S LINKS: __ __ TIMESTAMP: 00:00 - Introduction 05:23 - Using paid traffic to measure blog effectiveness 08:52 - Optimize traffic by focusing on email marketing 10:03 - Clearer funnel, warmer audience, fewer variables, holistic strategy

10m
Jan 03, 2024
Funnel Review - The System RX's Funnel Mistakes Masterclass

Its time to address some common funnel mistakes that might be hindering your success. In this episode, we examine Angela Tan’s funnel from The Systems Rx https://www.thesystemsrx.com/masterclass-new. Were exploring the nuances of her opt-in page design, the call-to-action, and how these elements impact conversion rates. Tune in, learn, and apply these lessons to your funnel for better results. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 04:22 - Optimization opportunities on the opt-in page 09:09 - Pages use varied colors for clear navigation 10:34 - Avoid funnel-building mistakes; segment email list 13:35 - Do not use heading to sell master class 18:08 - Desktop link display issues hindered price visibility 21:01 - Use images and graphics for immediate impact 25:25 - Stick with your values and plan accordingly 27:05 - Checkout page needs larger, clearer trust icons 30:13 - Valuable deadline funnel setup with bonus training Head to Kwadwo's website https://theartofonlinebusiness.com to __ __

33m
Dec 29, 2023
How Collabs Can Explode Your Business Growth with Jordan Gill

In this episode, were joined by the insightful Jordan Gill, CEO of Systems Saved Me https://systemssavedme.com/, who has elevated collaboration into a powerful leveraged marketing strategy. Jordan covers essential topics from how collaborations can lead to more speaking engagements to emphasizing the significance of collaborations that align with your values. Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! KWADWO’S LINKS: __ __ JORDAN GILL’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 00:29 - About Jordan Gill  04:24 - Became Collab Queen, earned $180-220k 07:57 - Collaborate with copywriters for workshops and training 11:42 - Learn whats important to you before connecting 19:41 - Offline opportunities lead to valuable connections 20:36 - Collaborations build trust and valuable relationships 25:48 - Mission-driven projects take priority, ROI matters 30:33 - People are eager to collaborate 34:09 - Connect with Jordan Gill

34m
Dec 27, 2023
Are Facebook Ads worth my time and money to even consider?

Explore the value of Facebook ads for your business goals! Join us as we discuss key considerations before diving into Facebook ads, validate your product, and ensure your business is ready. Gain insights on when to bring in a Facebook ad manager. Tune in for actionable tips to decide if Facebook ads are your best play! Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! LINKS MENTIONED IN THIS EPISODE: __ __ KWADWO’S LINKS: __ __ TIMESTAMP: 00:00 - Introduction 01:04 - Kwadwos experience with Facebook ads and audience growth 01:38 - Importance of validating your product before using Facebook ads 03:45 - Evaluating why a course is selling well and funnel maximization 06:04 - Discussion on business health and Facebook ads as a lifeline 06:59 - Challenges of business survival and testing Facebook ads 08:16 - Analyzing a fitness trainers business with high social media following 10:03 - Should you run your own Facebook ads or hire a manager? 11:26 - Managing Facebook ads at different business revenue levels 13:16 - The value of a Facebook ads manager for your business

14m
Dec 22, 2023
Unlock More Sales: Webinar & Discovery Call Pro Tips With The Sales Evangelist, Donald Kelly

Are you ready to unlock the secrets to boosting your sales through webinars and discovery calls? Join us in this episode as we dive deep into the world of sales with the founder of The Sales Evangelist, Donald Kelly. With a wealth of experience in sales training and coaching, Donald offers invaluable guidance in the world of selling. This episode provides expert tips and strategies to elevate your webinars and discovery calls.  Please CLICK HERE TO GIVE AN HONEST RATING/REVIEW FOR THE SHOW ON ITUNES https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572! Thanks for your support! KWADWO’S LINKS: __ __ DONALD KELLY’S LINKS: __ __ TIMESTAMPS: 00:00 - Introduction 00:29 - About Donal Kelly 02:44 - Sales podcast grew into successful training organization 12:15 -  Learn email writing, sales calls, and closing 20:24 - Walking through the discovery call structure 23:58 - Decide if it makes sense, note objections 29:18 - Evaluate options, discuss on call if needed 31:27 - Repetition, role play, and listening to calls 35:35 -  Price anchor: higher price than actual cost 37:45 -  Course pricing, content, accountability, facilitator sessions shown 40:51 -  Criteria and objections  44:52 - Understand preferences 47:45 -  Free course available, new offer coming soon Click here to subscribe to The Art Of Online Business's YouTube channel http://youtube.com/@theartofonlinebusiness?sub_confirmation=1 so you can see the funnel fixing advice!

50m
Dec 20, 2023