Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy"  joins me on Episode 647 of "The Business Storytelling Show" to discuss:

• What is the narrative economy?


• Why does the narrative economy exist?


• How is brand building different in the narrative economy?


• And more.

Join us and grab a copy of his book here: https://amzn.to/3U6gr0r