The Business Storytelling Show
About
Available on
Community
715 episodes
Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein https://www.linkedin.com/in/epodstein/ joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.
Amanda Proscia https://www.linkedin.com/in/amandacproscia/, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing https://www.linkedin.com/company/lightspeed-pr/ joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: __ __ Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll https://www.linkedin.com/in/jakedoll/ of BLASTmedia https://www.linkedin.com/company/blastmedia/, joins me on Episode 656 of "The Business Storytelling Show."
What should a content calendar include? In this bonus episode with Christoph, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success. https://www.christophtrappe.com/what-should-a-content-calendar-include-podcast/
What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak https://www.linkedin.com/in/brucewawrzyniak/, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.
Rob Meyerson https://www.linkedin.com/in/rmeyerson/ returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: __ __ Join us. Grab a copy of the book here: https://amzn.to/4bVjCOW
Branded SERP specialist Jason Barnard https://www.linkedin.com/in/jasonmbarnard/ returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/
Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss: __ __ Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe
Shawn Goodin https://www.linkedin.com/in/shawndavidgoodin/ and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including: __ __ Join us and read the report here: https://lnkd.in/gnzbgNG4
Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: __ __ Join us. Learn more about Tyler's company: https://www.magnetiq.xyz
Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo
chima mmeje🏳️🌈 https://www.linkedin.com/in/chima-mmeje/, Senior Content Marketing Manager at Moz http://moz.com, joins me on Episode 648 of "The Business Storytelling Show" to discuss: __ __ Join us.
Kristian A. Alomá, Ph.D. https://www.linkedin.com/in/kristianaloma/, author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss: __ __ Join us and grab a copy of his book here: https://amzn.to/3U6gr0r
Dana DiTomaso https://www.linkedin.com/in/dditomaso/, president and partner at Kick Point Inc. https://www.linkedin.com/company/kick-point-inc/, helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success. Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results. Join us. Find the playbook here: http://kpplaybook.com
On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content. I discuss: Defining the Marketing Approval Process Exploring Standards & Criteria Essential Documentation Approval Workflows - implementation Managing Stakeholder Input Continuous Process Optimization Join me. If you need help optimizing workflow, follow this link: https://www.christophtrappe.com/hire-a-workflow-consultant-to-be-more-efficient-in-your-marketing/
Steve Woodruff https://www.linkedin.com/in/swoodruff/, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss: __ __ Join us and grab a copy of his book here: https://amzn.to/3U4ZCmm
Top LinkedIn Voice Lindsey Gamble https://www.linkedin.com/in/lindsey-gamble/ joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including: __ __ Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfgs8upf
Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader. To discuss how an engagement with a fractional executive can work, I'm joined by Ben Wolf https://www.linkedin.com/in/benjaminwolf/, a fractional COO, on Episode 643 of "The Business Storytelling Show." We discuss: __ __ Join us. Connect with Ben's company: https://wolfsedgeintegrators.com/ Work with me as a fractional content marketer: https://www.christophtrappe.com/hire-a-fractional-chief-content-officer-for-cutting-edge-fractional-content-marketing/
Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott https://www.linkedin.com/in/davidmeermanscott/, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: __ __ Join us and grab a copy of his book here: https://amzn.to/3TGitE7
In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful. Those are: __ __ Join me. How is your workflow currently looking? Need help updating it? Let's talk. You can grab a time here: https://calendly.com/ctrappe/strategy?month=2024-01
Emanuel Rose /emanuelrose.com, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss: What is authentic marketing? How does AI affect it? How can you tell when marketing is inauthentic? How to ensure your marketing is authentic Join us and grab a copy of his book here: https://amzn.to/3NyrU4R
Greg Stuart https://www.linkedin.com/in/gregstuart/, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us. Learn more about Greg's association here: https://www.mmaglobal.com/ai This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episode and podcast as a whole is produced by Trappe Digital LLC.
Aytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The Business Storytelling Show to discuss how to automate more of the tasks that slow you down. Join us and grab a copy of his book here: https://amzn.to/4az2FJJ
Ninad Pathak https://www.linkedin.com/in/ninadwrites/, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.
On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.
John St Pierre https://www.linkedin.com/in/johnstpierre/'s new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show." Join us and grab a copy here: https://amzn.to/3T1SSFl This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premium podcasting marketing experts.
Freelance writer and social media manager Karen Bright https://www.linkedin.com/in/karen-bright-freelancecopywriter/ joins me on episode 636 of "The Business Storytelling Show" to discuss: __ __ Join us and connect with Karen here: https://lnkd.in/gcYWbqSi
Derreck Stratton https://www.linkedin.com/in/derreckstratton/, founder and CEO of HUDU https://www.linkedin.com/company/heyhudu/, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck. Join us and download the HUDU app here: https://heyhudu.com https://heyhudu.com/ This episode is produced by Trappe Digital LLC and supported by HUDU. Thanks for the support.
Alex Fink, founder and CEO of Otherweb https://www.linkedin.com/company/otherweb/, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation. Learn more about Otherweb here: https://otherweb.com https://otherweb.com/ This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.
