In this episode, Tom Lauro sits down with food and beverage photographer Josh Olalde to unpack what it really takes to build a creative career that lasts. From capturing authentic moments behind the camera to building trust with clients, Josh shares how craft, consistency, and storytelling become long-term advantages in a crowded industry.

This conversation goes beyond lighting tips and gear talk and digs into the creative long game, developing a recognizable point of view, building a durable personal brand, and using relationships and taste as leverage. Whether you’re a photographer, designer, or creative looking to move from executor to trusted partner, this episode is a clear reminder that longevity is built through intention, not shortcuts.

https://www.instagram.com/josh_olalde/
https://www.josholalde.com/
https://www.tiktok.com/@josholalde