In this engaging crossover episode, I join forces with Eric Siu’s Leveling Up podcast for a thought-provoking conversation. Together, we explore the art and strategy behind building personal brands and creating authentic connections in the digital age. We dive into the intricacies of running masterminds, including their pros, cons, and the lessons learned.

Eric and I discuss the value of storytelling, self-awareness, and vulnerability in establishing a meaningful online presence. Whether you're considering launching a mastermind, enhancing your personal brand, or looking to deepen your connections with your audience, this episode delivers a mix of actionable advice and honest reflections.

Timestamps:

(00:00) - Introduction and episode setup

(02:00) - Building authentic personal brands

(06:30) - Vulnerability and Storytelling online

(11:15) - The power of masterminds

(16:50) - Structuring masterminds effectively

(21:30) - Balancing personal growth with branding

(27:00) - Social media strategies and engagement tips

(35:20) - Long-term brand-building insights

(42:00) - Overcoming criticism and self-doubt

(48:15) - Closing thoughts on authenticity

Check out today's guest, Eric Siu: