KP lays bare the reasons why founders and external parties are the secret sauce to successful customer discovery. We're shaking off the corporate cobwebs and challenging the status quo, revealing why those accustomed to the comfort of established products may stumble when stepping into the unknown territory of new ventures.

Strap in for an episode that goes beyond mere platitudes, as we introduce a thought-provoking concept: 'massive detachment.' It's a creative crusade against the all-too-human tendency to cling to the familiar, exemplified through workshops where founders objectively critique one another's ideas, breaking down barriers to innovation. KP brings to life the transformative tales of industry giants like IBM, highlighting the crucial pivot points that redefine success.

Want more discussions like this? You can connect with KP Reddy and other innovators in the AEC and CRE Industry in the Shadow Partners Community....go to ⁠⁠⁠⁠⁠bit.ly/ShadowPartnersCommunity⁠⁠⁠⁠⁠ to learn more today!