Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from over 100 million annual software buyers to reveal how enterprise research behaviors are rapidly evolving beyond traditional search patterns. Sanders shares G2's markdown optimization framework for AI crawling enhancement and discusses expected value calculations for pricing transparency in AI-driven buyer journeys.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.