The panel discussed the evolving landscape of SEO, emphasizing the impact of AI on search engines and the industry. Mike King argued that Google's dominance is unlikely to be challenged unless the government intervenes, citing their vast data and technological advantages. Jordan Koene countered, predicting a competitive shift with AI tools like OpenAI eroding Google's market share. Martha van Berkel highlighted the importance of knowledge graphs and data architecture. The discussion also covered the need for SEOs to adapt by focusing on strategic thinking, understanding business objectives, and leveraging new AI tools. The panel agreed on the necessity of continuous learning and curiosity to stay relevant in the evolving SEO landscape. Show Notes
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