Most SEO teams obsess over individual AI prompts instead of topic clusters. Malte Landwehr, CMO and Chief Product Officer at Peak AI, advocates for self-reported attribution as the most reliable signal for measuring AI discoverability success over traditional traffic metrics. He outlines a systematic approach to prompt research using customer support tickets, sales transcripts, and website search data to understand authentic user language rather than vendor terminology. The discussion covers topic-based prompt clustering strategies and multi-persona funnel optimization for comprehensive AI visibility measurement.

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