Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise experience from Idealo (Europe's largest price comparison site) and deep insights from reverse-engineering ChatGPT's shopping functionality. The discussion covers grounding optimization strategies that influence AI model source selection, measurement frameworks replacing click-based attribution with self-reported data and visibility tracking, and multi-platform authority building across Reddit, YouTube, and third-party sources that AI models consistently cite for commercial queries.

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