This week's episode features Rory Sutherland, vice chairman of Ogilvy UK and one of the industry's most unique thinkers. Sutherland joins Vincent Flood, Editor-in-Chief at VideoWeek, to give his wide-ranging insights on the state of creativity in advertising. Sutherland discusses why he believes many aspects of advertising's impact are simply impossible to measure, the need for creatives to embrace the trivial, and why he thinks process in creativity is overrated.