Omni Talk Retail

Omni Talk Retail

About

Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

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985 episodes

Spotlight Series | Victoria's Secret CCO On Transforming CX With RFID, Fitting Rooms, Loyalty & More

In this exclusive interview from recorded live on Shoptalk TV, and brought to you with the help and support of Meta, Chris Walton and Anne Mezzenga of Omni Talk Retail sit down with Chris Rupp, Chief Customer Officer at Victoria’s Secret, to discuss the brand’s digital transformation and innovative strategies for enhancing the customer experience. With an impressive background spanning roles at Amazon, Microsoft, and Albertsons, Rupp shares insights on Victoria’s Secret’s journey to leverage technology and data to better serve its diverse customer base. Discover how the company is utilizing RFID, fitting room technology like Crave, and a revamped loyalty program to create more seamless omnichannel experiences. Rupp dives into the success of Victoria’s Secret’s home try-on program, the launch of the new Body by Victoria collection, and the brand’s focus on comfort and evolving consumer preferences. She also discusses the importance of customer segmentation, using generational and psychographic data to personalize marketing efforts and product recommendations. Learn how Victoria’s Secret is empowering store associates with mobile POS, virtual backroom capabilities, and exploring generative AI to provide exceptional customer service. Rupp also touches on the company’s influencer marketing strategy, partnerships, and efforts to streamline returns and self-checkout processes. Don’t miss this engaging conversation about the future of retail and how Victoria’s Secret is staying ahead of the curve with Chris at the helm! Music by hooksounds.com

39m
Apr 01
Fast Five Shorts | What Amazon's New Same-Day RX Delivery Means For Walgreens, CVS, And Others

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW, and Sezzle, Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Benjamin Lowden and Abhinav Chandra discussed: What Amazon's New Same-Day RX Delivery Means For Walgreens, CVS, And Others For the full episode head here: https://youtu.be/17eGHgSsPSA

7m
Mar 28
Fast Five Shorts | Which Retailers Would Benefit From Shein’s New “Supply Chain As A Service?”

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW, and Sezzle, Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Benjamin Lowden and Abhinav Chandra discussed: Which Retailers Would Benefit From Shein’s New “Supply Chain As A Service?” For the full episode head here: https://youtu.be/17eGHgSsPSA

10m
Mar 28
Fast Five Shorts | Nike Going Back To The Well On Wholesaling

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW, and Sezzle, Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Benjamin Lowden and Abhinav Chandra discussed: What It Means For Nike As They Go Back To The Well On Wholesaling For the full episode head here: https://youtu.be/17eGHgSsPSA

7m
Mar 28
Fast Five Shorts | Is Walmart Adding Self-Checkout Perks To The Growing List Of Walmart + Benefits?

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW, and Sezzle, Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Benjamin Lowden and Abhinav Chandra discussed: If Walmart Is Adding Self-Checkout Perks To The Growing List Of Walmart + Benefits? For the full episode head here: https://youtu.be/17eGHgSsPSA

8m
Mar 28
Fast Five Shorts | How Scared Should Google And Amazon Be About Tiktok Search Commissions?

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW, and Sezzle, Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Benjamin Lowden and Abhinav Chandra discussed: How Scared Google And Amazon Should Be About Tiktok Search Commissions For the full episode head here: https://youtu.be/17eGHgSsPSA

8m
Mar 28
Ask An Expert | Mastering Item Data Accuracy: SPS Commerce Shares Insights for Retailers & Brands

SPS Commerce's Nick Schwalbach and Brandon Pierre dive deep into the critical importance of item data accuracy for retailers and brands in today's fast-paced, omnichannel landscape. Discover how gaps in item information can lead to supply chain inefficiencies, missed sales opportunities, and poor customer experiences. Schwalbach and Pierre discuss the challenges retailers face when relying on manual processes and disparate systems like Excel and EDI for managing item data. They emphasize the need for effective vendor collaboration and the adoption of standardized data pools such as GDSN and GS1 to streamline data exchange and ensure consistency across channels. Learn how retailers can tackle specific business problems, such as optimizing freight and reducing dimensional weight charges, by focusing on critical item attributes. The duo also shares best practices for seamless new item setup and the importance of aligning e-commerce and in-store experiences through accurate and complete item data. As consumer demands evolve and government regulations like ESG, FISMA, and traceability requirements come into play, having a solid foundation of item data becomes increasingly crucial. Schwalbach and Pierre offer actionable advice for retailers and brands looking to embark on their item data accuracy journey and position themselves for success in the ever-changing retail landscape. #SPSCommerce #NickSchwalbach #BrandonPierre #ItemDataAccuracy #OmniTalkRetail #Retailers #Brands #ItemInformation #PIMs #EDI #SupplyChain #Excel #ManualProcesses #VendorCollaboration #DataPools #GDSN #ExtendedAttributes #GS1 #SupplierLanguage #RetailLanguage #DataGaps #BusinessProblems #DimensionalAttributes #FreightOptimization #NewItemSetup #Ecommerce #Omnichannel #InStoreDigitalSignage #DataJourney #GovernmentRegulations #ESG #FISMA #Traceability #ConsumerDemands #Sustainability #LinkedIn

33m
Mar 27
Fast Five | TikTok Search Commissions, Walmart+ Self-Checkout & Something From Shein Called ‘SCaaS’

In this week’s Omni Talk Fast Five retail news roundup, sponsored by the A&M Consumer and Retail Group, Wiliot, Avalara, TGW, and Sezzle, A&M’s Abhinav Chandra and Ben Lowden joined Chris and Anne to discuss: - TikTok paying creators commissions based on how well their content shows up in search (Source: The Verge) - The serendipitous position Walmart+ affords Walmart in regards to self-checkout (Source: Supermarket News) - Nike’s refocus on wholesale (Source: Retail Dive) - Shein introducing its “Supply Chain as a Service” offering to U.S. retailers (Source: WSJ) - And closed with an examination of what Amazon same-day pharmacy delivery means for CVS and Walgreens (Source: CNBC) There’s all that, plus some pub for our soon to be released podcast with Aldi’s VP of National Real Estate that Chris and Anne recorded live at RetailSpaces, college courses on Metallica, and just how much Ben was a true Dungeon & Dragons fan in his youth. P.S. We are also gearing up for CommerceNext out in NYC in June. Scaled retailers and brands can register for FREE with code “FASTFIVE” in the referral field. Secure your spot now — head to commercenext.com/conference/ and don’t forget to use FAST FIVE. P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/ P.P.S. Also be sure to check out our #1 podcast ranking in all of retail on Feedspot Music by hooksounds.com

56m
Mar 27
Fast Five Shorts | Dollar General & Target Cutting Back Self-checkout

In the latest edition of Omni Talk’s Retail Fast Five live from the Shoptalk TV Studio sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: Dollar General & Target Cutting Back Self-checkout For the full episode head here: https://youtu.be/rHpWvSWuZIs

5m
Mar 24
Fast Five Shorts | Is Simon Building The Mall Of The Future?

In the latest edition of Omni Talk’s Retail Fast Five live from the Shoptalk TV Studio sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: If Simon Is Building The Mall Of The Future? For the full episode head here: https://youtu.be/rHpWvSWuZIs

4m
Mar 24
Fast Five Shorts | Walmart’s Route Optimization SaaS Play

In the latest edition of Omni Talk’s Retail Fast Five live from the Shoptalk TV Studio sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: Walmart’s Route Optimization SaaS Play For the full episode head here: https://youtu.be/rHpWvSWuZIs

6m
Mar 24
Fast Five Shorts | Target To Go Wholesale With Cat & Jack

In the latest edition of Omni Talk’s Retail Fast Five live from the Shoptalk TV Studio sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: Target Going Wholesale With Cat & Jack For the full episode head here: https://youtu.be/rHpWvSWuZIs

5m
Mar 24
Fast Five Shorts | Macy’s Bold New Chapter

In the latest edition of Omni Talk’s Retail Fast Five live from the Shoptalk TV Studio sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: Macy’s Bold New Chapter For the full episode head here: https://youtu.be/rHpWvSWuZIs

6m
Mar 24
Fast Five | Live from Shoptalk: Macy's Strategy, Target Wholesaling, & Walmart Keeps Kicking SAAS

In this week’s Omni Talk Fast Five retail news roundup, recorded live from Shoptalk in Las Vegas, and sponsored by the A&M Consumer and Retail Group, Wiliot, Avalara, TGW, and Sezzle, Chris and Anne discussed: - Macy's launching their "Bold New Chapter" strategy (Source: Retail Dive) - Target going wholesale with their Cat & Jack line at Hudson's Bay (Source: Retail Dive) - Walmart launching another SaaS play for retailers, "Route Optimization" (Source: Investing.com) - Whether or not Simon's Southdale Mall is the truly the "Mall of the Future" (Source: Wall Street Journal) - And closed with Dollar General and Target cutting back self-checkout (Source: PYMNTS.com and Axios) There’s all that, plus the condiments we can't live without, the best Grey's Anatomy category, and what Chris's best birthday party memory is. P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/ P.P.S. Also, be sure to check out our #1 podcast ranking in all of retail on Feedspot Music by hooksounds.com

38m
Mar 22
Shoptalk 2024 Recap Live From Las Vegas

Join the Omni Talk Retail crew as they dive deep into key takeaways from the retail industry's premier event. Alongside Shoptalk's very own Head of Content for the U.S., Joe Laszlo, VP of Original Content and Strategy, Ben Miller, and Content Director, Alexa Tietjen, Chris Walton and Anne Mezzenga unpack the hottest topics from on and off the conference floor. From the intersection of GenAI to the evolution of Unified Commerce and beyond, no stone is left unturned. Whether you experienced the event firsthand or followed Omni Talk's coverage from home, this podcast is your ultimate guide to all things Shoptalk. Don't miss out on the Shoptalk goods you need to know – only on this podcast!

1h 0m
Mar 20
Live From Shoptalk | Hy-Vee's SVP Of Red Media Kathryn Mazza On Retail Media Innovation & Service

In this exclusive Omni Talk interview from Shoptalk 2023, sponsored by Meta, Kathryn Mazza, the newly-appointed SVP of Red Media at Hy-Vee, shares her insights on the rapidly-evolving world of retail media networks. With an impressive 18-year career at Dick's Sporting Goods, where she launched and scaled their retail media network, Mazza brings a wealth of experience to her new role at Hy-Vee. Discover how Hy-Vee's Red Media stands out in the competitive landscape, leveraging the company's diverse portfolio across grocery, banking, pharmacy, construction, and distribution to offer unique opportunities for advertisers. Mazza emphasizes the importance of building strong relationships with CPG brands and delivering best-in-class customer service and white glove support. Learn about Red Media's focus on innovation, including their impressive network of 10,000 high-impact digital screens and in-store audio advertising capabilities. Mazza also discusses the significance of establishing industry-wide reporting standards, championed by the IAB, to help advertisers compare performance and optimize their ad spend across various retail media networks. With Mazza at the helm, Hy-Vee's Red Media is poised to elevate the retail media experience for advertisers, driving growth and setting new standards in the industry. #KatherineMaza #SVPRedMedia #HyVee #RetailMediaNetwork #HyVeePortfolio #Grocery #Banking #Pharmacy #Construction #Distribution #CPGRelationships #BestInClassCustomerService #WhiteGloveService #Data #Innovation #DigitalScreens #InStoreAdvertising #InStoreAudioAdvertising #IABReportingStandards #OptimizingAdDollars #Shoptalk2023 #DicksSportingGoods #Meta #OmniTalk

9m
Mar 20
Live From Shoptalk | Meta's Alicia LeBeouf On Driving Growth With Social Ads, Reels & Retail Media

In this Omni Talk Retail interview at Shoptalk 2024, Alicia LeBeouf, Head of Industry for Retail and E-commerce at Meta, dives deep into how the social media giant is helping retailers and brands drive growth through advertising, innovative features like Reels, and the evolving landscape of retail media networks. Discover how Meta proves the "halo effect" of ads on its platform, with 82% driving in store outcomes. LeBeouf shares insights on Meta's unified commerce solutions, which combine retailers' first-party data with Meta's extensive user base across Instagram, Facebook, and WhatsApp, to create powerful advertising opportunities. Learn about cutting-edge tools like Advantage Plus catalog ads with omni-product level reporting, designed to help retail media networks and brands reach targeted audiences and boost conversions. ALeBeouf also emphasizes the significance of short-form video content, particularly Reels, which garner a staggering 3.5 billion daily views, in capturing attention and delivering results. Looking to the future, LeBeouf predicts closer integration between marketing, merchandising, and retail media network teams, as well as potential consolidation among third-party retail media networks. She discusses the evolving cost structures and benefits for retailers managing these platforms in-house. #Meta #Alicia LeBeouf #RetailGrowth #SocialAdvertising #Reels #RetailMediaNetworks #UnifiedCommerce #FirstPartyData #AdvantgePlusCatalogAds #OmniProductLevelReporting #ShortFormVideo #Audiences #Conversions #MarketingIntegration #MerchandisingIntegration #ThirdPartyConsolidation #CostStructures #InhouseManagement *Sponsored Content*

13m
Mar 20
Live From Shoptalk | Victoria's Secret CCO Chris Rupp On Tech, Try-On, & Time-Saving Tools

In this Omni Talk Retail interview, sponsored by Meta, Chris Walton and Anne Mezzenga sit down with Christine Rupp, Chief Customer Officer at Victoria's Secret, at Shoptalk 2023. Rupp shares insights from her 30+ years of retail experience, spanning physical stores, e-commerce giants like Amazon, and her current role at Victoria's Secret. Discover how Victoria's Secret is revolutionizing the customer experience with innovative initiatives like home try-on subscription boxes, which allow customers to sample products, provide preferences, and enjoy a personalized, convenient shopping experience from the comfort of their homes. Rupp also delves into the cutting-edge technology being implemented in Victoria's Secret stores, such as RFID-enabled fitting room tech that provides product information, recommendations, and valuable customer data. She discusses the importance of digital convenience, new payment options, and same-day delivery in enhancing the customer journey. The conversation also explores the potential of generative AI in empowering store associates with instant access to information on bra sizing, sister sizes, store policies, and more, ultimately improving the customer experience. Rupp emphasizes the importance of creating seamless omnichannel experiences, streamlining processes like returns and shipping, and maintaining a focus on saving customers time, which has been a guiding principle throughout her career. #ChristineRupp #VictoriasSecret #ChiefCustomerOfficer #HomeTryOn #SubscriptionBoxes #CustomerPreferences #FittingRoomTechnology #RFID #ProductInformation #CustomerData #DigitalConvenience #PaymentOptions #SameDayDelivery #AssociateSupport #GenerativeAI #BraSizing #SisterSizes #StorePolicies #OmnichannelExperiences #Returns #Shipping #SavingTime #Shoptalk #OmniTalkRetail #Meta

14m
Mar 20
Live From Shoptalk | Walmart GoLocal VP Rina Hurst On Disrupting Last Mile Delivery For Retailers

In this exclusive interview from Shoptalk 2024, sponsored by Meta, Rina Hurst, VP of Walmart GoLocal, sits down with Chris Walton and Anne Mezzenga of Omni Talk Retail to discuss how Walmart is revolutionizing last mile delivery for retailers of all sizes. Hurst shares insights on GoLocal's white label delivery service, which leverages Walmart's extensive delivery network and expertise to serve clients across 10 retail verticals, including home improvement giant Home Depot. Discover how GoLocal prioritizes delivery quality and cost, boasting a 98% on-time delivery rate for same-day deliveries and a 20% year-over-year reduction in delivery costs. Hurst emphasizes the importance of a customer-centric, defect-free culture and explains how GoLocal's tech-powered model enables seamless integration and rapid expansion of delivery capabilities for retail partners. Looking ahead, Hurst discusses GoLocal's focus on growth, attracting new retail partners, and expanding next-day delivery offerings. She also teases the potential for leveraging Walmart's extensive supply chain capabilities to further enhance GoLocal's services. Finally, Hurst reflects on her first five months at Walmart, praising the company's humble, problem-solving culture and the dedication of her team in building GoLocal from the ground up. #RinaHurst #WalmartGoLocal #VP #LastMileDelivery #WhiteLabelDelivery #RetailVerticals #HomeDepot #Shipt #DeliveryQuality #DefectFreeCulture #DeliveryCost #CustomerCentric #Growth #TechPoweredModel #NextDayDelivery #SupplyChainCapabilities #RetailPartners #HumbleCulture #ProblemSolving #Shoptalk2024 #OmniTalkRetail #Meta

11m
Mar 20
Live From Shoptalk | Walmart's CPO Jon Alferness On Empowering Associates & Enhancing CX With AI

In this exclusive Omni Talk interview from Shoptalk, sponsored by Meta, Chris Walton and Anne Mezzenga sit down with Jon Alferness, Walmart's Executive Vice President and Chief Product Officer. Alferness shares insights on his role overseeing a wide range of areas, including e-commerce, associate tools, merchant tools, financial services, and health and wellness. Discover how Walmart is leveraging data and AI to create seamless customer journeys and empower associates through initiatives like me@walmart, a unified platform consolidating various tools and technologies. Alferness discusses the impact of AR technology on inventory visibility and the role of generative AI in processing associate feedback and enhancing search experiences. Learn about Walmart's approach to product management, prioritization, and ROI, as Alferness emphasizes the importance of cross-functional collaboration between engineering, design, and business teams. He also shares his thoughts on the hype surrounding generative AI and its potential to revolutionize the retail industry. Alferness concludes by outlining Walmart's priorities for 2024, including the expansion of AI-powered search capabilities, improved product detail pages, and the development of "next best action" recommendations for associates. #JonAlferness #Walmart #ChiefProductOfficer #Shoptalk #MetaOmniTalk #Ecommerce #AssociateTools #MerchantTools #FinancialServices #HealthAndWellness #CustomerJourneys #ProductManagement #Engineering #Design #Prioritization #Data #ROI #Me@Walmart #ARTechnology #InventoryVisibility #GenerativeAI #AssociateFeedback #SearchExperience #ProductDetailPages #NextBestAction #CES

15m
Mar 20
Live From Shoptalk | Target CMO Lisa Roath On Transforming Loyalty With Target Circle 360

In this exclusive interview from Shoptalk 2024, from the Meta podcast studio,, Lisa Roath, Chief Marketing Officer at Target, shares insights on her impressive 18-year career journey, spanning merchandising, operations, pricing, and promotions. Roath discusses Target's latest initiative, Target Circle 360, and how it's revolutionizing the company's loyalty program. Discover how Target Circle, the company's free loyalty program, now offers personalized deals, rewards, and automatic savings at checkout, eliminating friction for guests. Learn about the Target Circle Card (formerly RedCard), which provides 5% off purchases and free shipping, and the new paid membership tier, Target Circle 360, powered by Shipt, which offers same-day delivery in as little as one hour. Roath also delves into Target's strategy for the future, including the company's aim to be America's favorite discovery destination, the intersection of digital, physical, and social media, and the concept of "micro joy." She shares her thoughts on the evolving roles of merchandising and marketing in supporting retail media networks and the exciting potential of generative AI and its specific use cases in retail. Don't miss this opportunity to gain valuable insights from one of the industry's top marketing leaders as she discusses Target's brand refresh, the power of networking, and the future of loyalty in retail. #LisaRoath #Target #ChiefMarketingOfficer #Career #Merchandising #Operations #Pricing #Promotions #Shoptalk2024 #TargetCircle360 #TargetCircle #FreeLoyaltyProgram #PersonalizedDeals #Rewards #AutomaticSavings #Checkout #TargetCircleCard #RedCard #5%Off #FreeShipping #PaidMembership #Same-dayDelivery #Shipt #RetailMediaNetworks #BrandRefresh #MicroJoy #DiscoveryDestination #SocialMedia #GenerativeAI #UseCases #Networking

10m
Mar 20
Fast Five Shorts | Lightning Round: AirBNB, Photoshop, Oscars and Jukebox

In the latest edition of Omni Talk’s Retail Fast Five live from Lululemon Mall Of America sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: AirBNB, Photoshop, Oscars and Jukebox in their latest lightning round. For the full episode head here:https://youtu.be/YFJ7V0B0LmU

3m
Mar 15
Fast Five Shorts | Wayfair Rebrands But Should Anyone Care?

In the latest edition of Omni Talk’s Retail Fast Five live from Lululemon Mall Of America sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: Wayfair Rebrands But Should Anyone Care? For the full episode head here:https://youtu.be/YFJ7V0B0LmU

6m
Mar 15
Fast Five Shorts | Michaels Brings Digital Maker Marketplace To Stores

In the latest edition of Omni Talk’s Retail Fast Five live from Lululemon Mall Of America sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: Michaels Bringing Its Digital Maker Marketplace To Stores For the full episode head here:https://youtu.be/YFJ7V0B0LmU

6m
Mar 15
Fast Five Shorts | Kohl’s To Partner With Babies R Us

In the latest edition of Omni Talk’s Retail Fast Five live from Lululemon Mall Of America sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: Kohl’s Partnering With Babies R Us For the full episode head here:https://youtu.be/YFJ7V0B0LmU

5m
Mar 15
Fast Five Shorts | Aldi Announces 800 Store Expansion

In the latest edition of Omni Talk’s Retail Fast Five live from Lululemon Mall Of America sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: Aldi Announcing An 800 Store Expansion For the full episode head here:https://youtu.be/YFJ7V0B0LmU

4m
Mar 15
Fast Five Shorts | How Good Of A Marketing ‘hook’ Is Walmart’s New Early Am Express Delivery?

In the latest edition of Omni Talk’s Retail Fast Five live from Lululemon Mall Of America sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: How Good Of A Marketing ‘hook’ Walmart’s New Early Am Express Delivery Is

3m
Mar 15
Fast Five | Aldi Expands, Wayfair Rebrands & The Early Bird Literally Gets The Worm At Walmart

In this week’s Omni Talk Fast Five retail news roundup, sponsored by the A&M Consumer and Retail Group, Wiliot, Avalara, TGW, and Sezzle, Chris and Anne discussed: - Walmart expanding express delivery into the wee hours of the morning (Source: Chain Store Age) - Aldi’s aggressive U.S. expansion plans (Source: Fox Business) - Kohl’s new partnership with Babies R Us (Source: CNBC) - Michaels bringing its online maker marketplace alive in store (Source: Chain Store Age) - And closed with a look at Wayfair’s new marketing campaign and a discussion of what it must get right (and what it must avoid) when it opens its first large format store in Illinois (Source: Marketing Dive) There’s all that, plus the new shoe line from Lululemon, the song in which Chris would most like to own stock, and the degree to which cameras inside of an Airbnb freak Anne out. P.S. Don’t forget to use our promo code “OMNITALK” to save on your Shoptalk registration. P.P.S. If you are interested in renting out space at Lululemon in the Mall of America (aka where we recorded today’s podcast), head here: https://www.partyslate.com/venues/lululemon-mall-of-america-experiential-store P.P.P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/ P.P.P.P.S. Also be sure to check out our #1 podcast ranking in all of retail on Feedspot Music by hooksounds.com

42m
Mar 13
Live From NGA | SIRL: The Indoor Positioning Solution For Grocers

In this exclusive interview from the NGA show, Michael Wang, CEO, and Vaughn Roller, Chief Business Officer at SIRL, reveal how their cutting-edge retail technology is transforming the way retailers track shopping journeys and optimize store operations. SIRL's real-time location system leverages low-cost tracking tags and wireless infrastructure to achieve an unprecedented 3-foot accuracy and 1-second latency, effectively creating a "physical search engine" for retail. Discover how SIRL's solution empowers retailers to enhance shopper privacy while tapping into the potential of retail media networks and in-store advertising. Learn about the significant ROI and revenue opportunities generated by this technology, as well as its ability to streamline merchandising optimization and shopper behavior clustering. With its easy deployment and reliance on Bluetooth Low Energy, SIRL is poised to revolutionize the retail landscape. And thank you to the VusionGroup for making our coverage of NGA possible! #SIRL #retailtechnology #indoorpositioning #realtimeloca ionsystem #shoppingjourneytracking #lowcosttrackingtags #wirelessinfrastructure #3footaccuracy #1secondlatency #physicalsearchengine #shopperprivacy #retailmedianetworks #instoreadvertising #improvedstoreoperations #ROI #revenueopportunities #easydeployment #merchandisingoptimization #shopperbehaviorclustering #BluetoothLowEnergy

15m
Mar 12
Live From NGA | Coborn's Dennis Host on Leveraging Big Data, Loyalty, and In-Store Digital Media

In this insightful interview from the NGA show, Dennis Host, SVP of Marketing at Coborn's, shares his expertise on e-commerce marketing, loyalty programs, and the power of Big Data in the grocery industry. Host discusses Coborn's journey from operating a full e-commerce warehouse model to implementing store pickup, and how their loyalty program has been instrumental in understanding and segmenting their customers. He highlights the importance of leveraging customer data and partnering with CPGs to create targeted campaigns and personalized offers through AI. Host also touches on the challenges and opportunities of retail media networks for regional grocers. Discover how Coborn's is re-platforming their e-commerce experience and leveraging in-store digital media, such as dynamic digital circulars, QR codes, and video recipes, to create an experiential and engaging shopping environment for their customers. Special thanks to the VusionGroup for making all our show coverage possible! #DennisHost #Coborn's #NGAshow #ecommercemarketing #loyaltyprogram #BigData #retailmedia #customerdata #shopperdata #datawarehouse #datainfrastructure #CPGpartnerships #dynamicdigitalcircular #emailmarketing #textmarketing #instoreactivations #customersegmentation #AIpersonalization #omnichannelshoppers #analyticsinfrastructure #ecommercereplatforming #digitalmediainstore #experientialgroceryshopping #QRcodes #videorecipes #digitalsignage

13m
Mar 12