Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a studio system for influencers. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands. Aj has helped corporate brands like Salesforce, Mint, Intuit, and industry-leading personal brands including Neil Patel, Nikki Haskell, Nontoxicdad, and Kimberly Snyder.

In this episode, you will learn

• How to leverage personal branding to build credibility and influence

• In the context of ecommerce, how instrumental has influencer marketing been for brands and examples of a successful influencer marketing campaigns

• How do you balance organic social media efforts with paid promotions, and what strategies are the most effective in driving organic engagement

• Instance where personal branding and influencer marketing strategies didn't go as planned and the lessons learned

• With so many social media platforms now available, how does The Limitless Company decide which platforms to focus on for organic growth and influencer marketing

• Advice given to ecommerce businesses looking to build their personal brand and leverage influencer marketing for the first time and the common pitfalls to avoid

Episode sponsored by Leadfeeder: https://bit.ly/4a6fo6m 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.