So last week, we were chatting about sustainable fragrance and packaging and today, we're diving deep into the beauty industry's dirty little secret – it’s colossal waste problem.

As consumers become more aware of the environmental impact of ingredients, the demand for clean and organic cosmetics is on the rise. Nearly 50% of buyers are choosing nature over chemistry, prompting brands to adapt their formulas to incorporate natural ingredients and eliminate harmful chemicals. Today’s guest is Yasmine Amr, founder of Boop.  From legal counsel to business founder, Yasmine Amr is building the beauty industry’s answer to wasted products.  Boop has been dubbed The Outnet of beauty and they are offering a solution to the industry’s excess waste problem…

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