In today's fast-paced digital age, technology is a potent catalyst for encouraging conscious consumerism. With the tap of a screen or the click of a button, consumers can access a wealth of information about products, including their origins, environmental impact, and ethical practices of the brands behind them. Apps and platforms provide easy access to product ratings, reviews, and sustainability certifications, empowering consumers to make informed choices aligned with their values.

One remarkable platform leading the charge in this realm is Provenance, founded by our guest today, Jessi Baker. Provenance empowers consumers by making the journey of a product transparent, allowing them to access information about its production, sourcing, and ethical practices. What's unique is that, as a consumer, you'll encounter Provenance in the same familiar ways you usually shop, seamlessly integrating sustainability into your everyday choices.

**This season is sponsored by Ernest Jones**

Ernest Jones, Britain's favourite high-street jeweller, is launching an exclusive new collection called "Origin by Ernest Jones”. This dazzling collection features 28 diamond rings, from classic solitaires to contemporary halo designs. But what sets it apart is the transparency it offers. Every diamond in the collection is fully traceable, responsibly sourced, and handcrafted in recycled platinum or gold.

Ernest Jones is a proud member of the World Diamond Council and the Responsible Jewelry Council. They've partnered with trusted suppliers to ensure their diamonds are conflict-free, responsibly sourced, and come from ethical mines that prioritise the well-being of miners and the environment.

And guess what? Ernest Jones is the first UK retailer to bring this fully traceable, blockchain-powered collection to their high-street stores. So, join us in leading the way to a more sustainable future with Origin by Ernest Jones. Let's make a difference, one diamond at a time! Shop the collection now

Until the next episode, subscribe and listen back to previous episodes of Sustainably Influenced on all good podcast platforms. You can follow @sustainablyinfluenced on Instagram and TT. I’m Bianca Foley, thank you for listening.  

This season of Sustainably Influenced, was produced by Content is Queen, Sound editor, Amber Miller, presented by Bianca Foley

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