Founder's Journal

Morning Brew

About

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

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642 episodes

The secret business weapon

Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue. Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read Traction (which is the Bible of EOS dozens of times) and applied EOS to all of his portfolio companies. By the end of this episode you’ll understand how EOS works, have tools to apply it to your business, and understand if it’s a framework you want to understand more deeply. Links: Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 EOS Tools: https://www.eosworldwide.com/eos-tools — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

27m
Jun 30
How to Find Your Zone of Genius

Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step process to find your own zone of genius. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

13m
Jun 25
How to Get Your First 1,000 Users

Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth. Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

35m
Jun 23
13 Dangerous Psychological Biases

In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide examples of how they impact your abilities and success as an entrepreneur. Link to the original speech: https://fs.blog/great-talks/psychology-human-misjudgment/ Link to Poor Charlie’s Almanack: https://www.amazon.com/Poor-Charlies-Almanack-Charles-Expanded/dp/1578645018 — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

25m
Jun 18
How to Crush a Quarterly Offsite

On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting. V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to  Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks  — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

15m
Jun 16
How to deal with imposter syndrome

Today I share my experiences with imposter syndrome and some techniques I use to cope with it. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

24m
Jun 11
How to Not F*ck Up Your Meetings

Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not).  — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

16m
Jun 09
Early days building a decacorn

Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

25m
Jun 04
I'm raising money

Alex talks about raising a preseed round for Distro & some takeaways from the process thus far. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

17m
May 28
Founder Mt. Rushmore

Alex talks about his startup heroes and why they've changed over time. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

14m
May 27
Hire wrecking balls

Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

12m
May 21
Should I quit?

Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

19m
May 19
Pitching preseed investors

Alex takes you through his 7 tips for pitching early stage investors on a preseed round. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

24m
May 14
Agencies are wildly underrated

Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesses) & why that's about to change. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

21m
May 12
A better way to interview

Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

13m
May 07
What motivates entrepreneurs

Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

23m
May 05
Own the internet

Alex walks you through his process for building an employee influencer program. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

20m
Apr 30
A primer on seedstrapping

Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business. — Show Notes: (0:00) A note from our sponsor (4:26) Intro to seedstrapping (6:20) Why seedstrapping is in vogue (9:15) Founder take on seedstrapping (12:40) VCs views on seedstrapping (14:00) My take on seedstrapping — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Show links: • HackerNews on seedstrapping: https://news.ycombinator.com/item?id=36508471 • VC on seedstrapping: https://x.com/nikunj/status/1908155930690359437 • Josh Payne Linkedin post: https://www.linkedin.com/posts/jnpayne_when-i-started-my-first-company-in-2011-activity-7292920969323503617-JJKk?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAuMh6ABe5yrIF2I6gDHnZ3Fpixhetg9Rfg • Zapier CEO interview: https://www.youtube.com/watch?v=CZ36aQDjcC4&t=906s&pp=ygUSd2FkZSBmb3N0ZXIgemFwaWVy0gcJCYQJAYcqIYzv Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

19m
Apr 28
Steal my Idea: Stack Overflow for AI Prompts

Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (4:00) What is Codex?  (4:20) Two truths in prompting (6:05) Elevator pitch (8:50) Biggest investor questions (13:05) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

13m
Apr 23
Crush your procrastination

Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (3:33) Why we procrastinate (5:23) Cognitive biases (6:28) Hyperbolic discounting (7:21) Temptation bundling (8:40) Social commitments (10:00) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Cognitive Biases: https://foundersjournalpod.morningbrew.com/13-dangerous-psychological-biases/  • Pomodoro Method: https://foundersjournalpod.morningbrew.com/my-favorite-productivity-method/  Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

10m
Apr 21
Facing your limiting beliefs

Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (2:57) Exploring Limiting Beliefs (3:48) High School Limiting Beliefs (5:01) Morning Brew Limiting Beliefs (8:07) Post-Exit Limiting Beliefs (9:13) Understanding and Addressing Limiting Beliefs (16:14) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

16m
Apr 16
How to run a quarterly offsite

Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (4:09) General thoughts on offsites (4:48) Well run vs. unproductive offsite  (5:29) Key leadership roles  (7:25) Sticking to the program  (8:50) Item 1: Check-in (9:30) Item 2: Previous quarter review (10:35) Item 3: Review V/TO (12:01) Item 4: Go through EOS tools (12:28) EOS Tool 1: Organizational check-up (13:16) EOS Tool 2: Accountability chart (13:55) EOS Tool 3: People analyzer (16:10): Item 5: Setting next quarter rocks (16:50): Item 6: Identify, discuss, solve (18:58): Item 7: Next steps (19:18): Item 8: Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Visionary vs integrator: https://www.eosworldwide.com/blog/95591-traction-thoughts-integrators-visionaries  • Rocks: https://www.eosworldwide.com/blog/managing-quarterly-rocks  • Scorecard: https://www.eosworldwide.com/blog/measured-managed#:~:text=The%20Scorecard%20provides%205%E2%80%9315,track%20to%20hit%20its%20goals. • V/TO: hhttps://www.eosworldwide.com/vto-ty  • Organizational Check-up: https://organizationalcheckup.com/oc/quiz.php?ucode=anonymous  • Accountability chart: https://www.eosworldwide.com/blog/accountability-chart-or-organizational-chart  • People Analyzer: https://www.youtube.com/watch?v=1MSVMM6bwCw  • GWC: https://www.eosworldwide.com/blog/difference-between-capacity-and-get-it • Making rocks SMART: https://www.eosworldwide.com/blog/tips-writing-smart-rocks  • IDS: https://www.eosworldwide.com/implementer-posts/an-eos-implementers-guide-on-how-to-ids-identify-discuss-and-solve Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

21m
Apr 14
LEAKED MEMO from Shopify CEO

Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify employees will use AI, and six AI action items for the company, top-down.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:32) Shopify CEO AI interest (4:48) Leaked AI Memo (6:03) AI step function change  (8:18) What is reflexive AI?  (9:45) Point 1: AI is an expectation (9:05) Point 2: Prototyping requires AI (11:03) Point 3: AI performance reviews (11:40) Point 4: Share AI learnings  (12:29) Point 5: AI before human (13:52) Point 6: AI adoption is required to-down (14:08): Use this memo as an instruction manual  — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Link: • Shopify CEO memo: https://x.com/tobi/status/1909251946235437514  Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

16m
Apr 09
How I find business ideas

Alex shares his 6 strategies for identifying business ideas.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Business ideas are everything (5:21) How I find business ideas (6:25) Turning brain off autopilot  (7:43) Friction finder (8:10) The why ladder (9:05) Game of ‘what if’ (9:50) Scan for repetition  (10:36) Content-based ideas (11:40) Conversation-based ideas (13:32) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Marc Andreessen essay: https://pmarchive.com/guide_to_startups_part4.html  Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

15m
Apr 07
I launched an AI agent

Alex breaks down his new business, Distro, the first AI content strategist.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Be a student of AI (5:48) Post-It Note Pitch (7:08) Launch process (9:42) Create clarity before launch (12:18) Moats in AI (14:09) Go-forward plan (16:05) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Distro: https://youdistro.com/ • AI cancer study: https://x.com/PeterDiamandis/status/1905266239720612160  • Replit: https://replit.com/  • Testing the idea: https://x.com/businessbarista/status/1847032386887770326  Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

17m
Apr 02
My biz's 6 defining moments

Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:00) 2-year storyarb review  (3:36) Founding story (8:05) The pivot (10:03) Product evolution  (13:01) Building the right team (14:51) Financials & path forward  — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Original storyarb tweet: https://x.com/businessbarista/status/1638176672485904384  • Abby Murray: https://www.linkedin.com/in/abbymurray/  Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

17m
Mar 31
Conferences are (mostly) a waste

Alex does a SXSW 2025 recap.  Here’s what to expect: Why conferences are a waste Two exceptions to the rule 7 stops & lessons  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:35) When conferences aren’t a waste (5:12) SXSW recap (6:05) Founders run club (6:48) Brunch with Lauren Zima (7:38) Lunch with David Perell (9:28) Hampton Dinner  (10:18) B2B Creator Panel (11:32) Run with Connor Tomkies (14:05) Chat with Bryan Johnson  (16:32) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Lauren Zima: https://en.wikipedia.org/wiki/Lauren_Zima • David Perell: https://perell.com/  • Connor Tomkies: https://www.linkedin.com/in/connortomkies/  • Founders: https://www.founderspodcast.com/  • Bryan Johnson: https://www.youtube.com/@BryanJohnson Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

17m
Mar 26
Being lazy is good

Episode 142: Alex talks about his do sh*t meter & give a sh*t meter, how to calibrate them properly, and why they’re essential for being a successful founder.  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:36) Being lazy is good (5:13) My do sh*t meter  (7:38) My give a sh*t meter (8:02) Tobi from Shopify on Lenny’s pod (12:46) Concluding thoughts — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Tobi on Lenny’s Podcast: https://www.lennysnewsletter.com/podcast • Jesse Pujji: https://www.gateway.xyz/about    Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

13m
Mar 24
$12 billion startup caught spying

Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants.  Here’s what to expect: Why Rippling is suing Deel for corporate espionage The timeline of events A lawyers analysis of the case 3 founder lessons from the saga  — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:15) Timeline of alleged espionage (8:00) Impact on Rippling’s business (9:30) Rippling’s honeypot (11:30) Takeaways for entrepreneurs (15:30) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Parker Conrad’s tweet: https://x.com/parkerconrad/status/1901615179718406276 • ChatGPT with legal complaint: https://chatgpt.com/share/67da0154-8524-800a-89b5-af992530fec0  Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

16m
Mar 19
Becoming a multipreneur

Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect: What is multipreneurship? Why did Alex pick this path 2 years into storyarb 6 lessons from multipreneurship — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:30) Post-Morning Brew journey (5:20) What is multipreneurship? (8:00) My plan as a multipreneur (9:20) Case study: storyarb (10:10) 6 lessons as a multipreneur (16:40) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Best Stuff exercise: https://conscious.is/excercises-guides/the-best-stuff • Greg Isenberg multipreneur post: https://x.com/gregisenberg/status/1680670141632196609 • Initial storyarb tweet: https://x.com/businessbarista/status/1638176672485904384Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Mar 17