Cody Builds a Business
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409 episodes
This is the 409th and final episode of the Cody Builds a Business Podcast. What started as an idea in April 2018 now reaches its epic conclusion. When I started recording in 2018 I had no idea where the journey would take me. __ __ And on this episode - I reveal what's next for me and the agency business. Thanks for joining me on the journey. I'm grateful for you. ~ Cody
For the first time in 5 years I officially have 0 (zero) agency clients. How did I end up here? Am I OK with that? What's next? Links: www.callwithcody.com //www.callwithcody.com www.laidbacklaunch.com //www.laidbacklaunch.com
Cheesecake Factory is delicious - no doubt. But they have the most comically enormous menu in the galaxy. Want Asian, Mexican, American, Italian food??? They got you covered. Instead, be a food truck. Here are 3 reasons why. Links: https://codyslaunchmaps.com https://laidbacklaunch.com
Did you catch the Joe Rogan interview with Mr. Beast? Super interesting - 2 industry titans (top podcaster and top YouTuber) jamming on business growth strategies. Today I share the top 3 takeaways from the interview, and how a 23 year old guy gained over 100m subscribers on YouTube. Links mentioned: - www.funnelby5.com //www.funnelby5.com - www.codyslaunchmaps.com //www.codyslaunchmaps.com
Everyone has a plan till they get punched in the face. - Mike Tyson. Ever spend weeks or months planning out every detail of a promotion only to have it fail? I'm running 3 launches this month and 2 are going well (like most do) but one is suffering. Today we explore what I found, what I tweaked, and how it's helping bring costs back in line with our expectations. ..... Links: www.codyslaunchmaps.com //www.codyslaunchmaps.com and www.laidbacklaunch.com //www.laidbacklaunch.com
Think people pay for all your bells and whistles in your program? Think again. Today we talk about what they ACTUALLY will pay (handsomely) for.
A few years ago I entered into amateur fitness competitions. Weird, I know. But we measured everything - food, steps, calories, macros, sleep, reps, weights... The whole thing. And the transformation was dramatic. Now, in business I've cracked down on what exactly I'm measuring and it's already paying off. : CODYSLAUNCHMAPS.COM https://codyslaunchmaps.com/
In Kevin Kelly's excellent 2008 blog post he clarifies that you don't need millions of followers to succeed. Just 1000 people. https://kk.org/thetechnium/1000-true-fans/ Here's an excerpt from the introduction: SO GET BUSY CREATING 1000 TRUE FANS.... ONE FAN AT AT TIME.
I've got a streak going. Today, February 21st, marks the 52nd day in a row I've done 100 push ups. Day 1 (Jan 1st) it took 10 rounds to get to 100. A grueling 30 minutes spent groaning and grumbling to myself. I was so sore the next day I could barely lift my arms. My form was horrible, too, as my 15 yr old son pointed out. Day 2 took just as long as Day 1. I worked through the soreness but my form was terrible. Same for days 3 through 10. But as the days and weeks went by the soreness stopped, the form improved, and I now knock out 100 pushups in 3-4 rounds over 6 minutes. But what I'm most proud of is the pushups... Something I know I'm not very good at. Something that can be embarrassing or make my body hurt. And while my physique looks pretty much the same as it did 50 days ago, my mind has sharpened with a daily discipline. So here's food for thought for the weekend: What can you do that will strengthen your mind or body? Could be a couple pages of a book. Going for a walk after dinner. Not checking your phone till 10am each day. An act of kindness for a stranger. Here's the really cool part: When you can conquer your fear, concern or discomfort over this daily ritual, the rest of the day kinda falls into place. Since beginning my daily pushup routine I also picked up a few other great habits (cold showers, flossing, drinking 1 gal of water, sending a daily email). And I've never been more productive in business or well-rested than these last 52 days. All because of a decision to lower my body down to the living room carpet by my dog's bed and slowly rise back to plank position. 100 times. Every night around 8pm. You got this, ~ Cody "5,000 Pushups" Burch P.S. I just put together my Digital Business Toolkit (PDF) https://eq406.infusionsoft.com/app/email/broadcast/~Link-11380~. These are all the tools I use to run a lean, profitable, digital business. Click here to download a copy. https://eq406.infusionsoft.com/app/email/broadcast/~Link-11378~
Don't throw that leaky funnel out! Fix it, instead. My Free Plus Shipping funnel (www.CodysLaunchMaps.com //www.CodysLaunchMaps.com) had a rocky start. The orders were fine, the order bump was great, but the one-time-offer stunk... So instead of throwing it out and making a new offer - here's what I did instead.
Ever gotten in trouble by a robot? Last week I was put in FB Jail by a mistake with the algorithm. Don't be like me... make sure your business is safeguarded from the whims of our tech overlords (and faulty algorithms). Links: Download the List Builder Template Here https://www.onehourfunnel.com/lead-mag-template
There's a new pizza shop in town and, based on the name, we had it ALL wrong. Today we discuss stories and their power to connect with your audience (even if you're just selling pizza). Links: www.laidbacklaunch.com //www.laidbacklaunch.com
Alright folks, it's here. I've gotten so many questions about why the heck I'm doing a free + shipping offer. Today I dish on ALL the details. Click here to check out the offer https://codyslaunchmaps.com/ ~ Cody
Here's a foolproof way to sell more stuff to the same traffic. Don't stop at the "gold"... give them maps, shovels and even offer to be their guide. __ __
I was pumped when a human being from Facebook reached out to talk to me about my ads strategy. Gotta admit I felt a little pride and excitement. But that turned sour when they proceeded to give me the worst ever ads advice of my life. Today we explore why you can't trust so-called Experts and are better off getting experience instead. Enjoy.
Hey here's some good news: YOU DON'T NEED A 1000 PRODUCTS TO HAVE A COOL BUSINESS. (insert happy marketer noises). You're not Wal-Mart. Today I tell you the story of how ONE product just went to a billion (with a b) dollar valuation. Enjoy.
When my wife and I moved to Colorado in 2004 we were lost. Newly married, new town, new state, new job, new friends, new ... everything. So I approached a mutual friend of mine who was a few years older and took him to lunch. That mentorship lasted years and help save me a lot of pain in my 20s. When I started my entrepreneur journey in 2017 I took the same path. I could go faster if I had a mentor. But how do I find one? How do I hire them? We explore that and more on today's episodes. Links: __ __
In September 2020 I experienced a colossal failure. I hosted a virtual event with 75 ticket holders (most of them free). On the day of the live 1-day event I was devastated to find out only 8 or 9 showed up live. I half-heartedly made an offer that no one bought. I took a few weeks off to lick my wounds and prepare my next move. One day I saw a post in my news feed from this guy named Justin who talked about "getting paid twice". The idea was to get paid on the front end to teach a workshop, then get paid again on the back end with your higher ticket products and services. Since I had just gotten paid ZERO to get paid ZERO again... this sounded appealing. Today we talk about my mini-workshop journey and how it's revolutionized my business. To learn more about mini workshops click here: codyburch.com/mwm To check out my workshops: __ __ Thanks for listening!
As you charge forward on your goals for 2022... be they health, wealth, or relationships... It's important to understand the unwavering principles at play. Want to lose weight? Eat less (mostly plants) and move more. Want a happy marriage? Be kind, gentle, loving, considerate and affectionate. Want a more predictable business? Grow your email list and communicate regularly. Those are the PRINCIPLES and they are TRUE forever in all circumstances. However... the way we go about them can change. Test new stuff. Try new routines, methods or approaches. Eventually you'll find what works for you but you won't know until you try.
Worried that a robot's gonna steal your job? Hopeful that a robot's gonna write you high performing marketing copy at the push of a button? Sorry... neither are gonna happen (not anytime soon at least). I've been playing around with Jarvis AI (https://codyburch.com/jarvis) and I have this love-hate thing with it. What it does well: __ __ What it lacks: __ __ While it's cool to know which apps are out there that can help us save time or make money (or both), the robots aren't going to overturn us anytime soon. Ask the decommissioned robo-vacuum in my basement.
I did an experiment in Oct 2021 - email my list daily. Night or day, morning or evening, rain or shine... I sent an email. And you know what? People loved it. I got more replies, more opens, and made more sales. Better yet? I started telling better stories and getting more confident. If you want to learn the complete Daily Email Strategy - check out what my friends Rob & Kennedy (the guys I learned this from) are cooking up here: https://codyburch.com/email
Welcome back to the show! After a brief hiatus (of just 11 months) the podcast is back and better than ever. Today: __ __ Upcoming: __ __ Like what you hear? Make sure you subscribe.
What if you could grow your business with OTHER people's offers? It's possible... and Stephanie shares her strategy on today's episode. Links: sizzleforce.com laidbacklaunch.com
Today we talk with Toni Bache from the 5 Minute Business on her process called "The Dirty Beta" Launch. Links: IG: @the5minutebusiness laidbacklaunch.com
Today we talk with Mel Abraham from melabraham.com. I met Mel in 2015 and we covered a wide swath of topics. We talked about "The Thinking Hierarchy" and powerful reframes of discussing our expertise. Links: melabraham.com melabraham.com/nodebt laidbacklaunch.com
Want to learn how to start a 'luxury mastermind' business? My friend Alexis Dean has done just that with her exclusive Dovetail Community. She started this awesome organization via word of mouth and referrals. Today she shares her story of getting started and growing a thriving community. Links: dovetail.community Learn how to launch the easy way www.laidbacklaunch.com
Today with talk with affiliate manager (and marketer) extraordinaire on how to use other peoples audiences to grow your business. JV's and affiliates (same diff) are SUPER powerful for growing your business. Think about it - they've already amassed your audience so you can work out a deal with them to send customers your way. And you only pay them if / when they make a sale! Links: https://www.mattmcwilliams.com/ www.laidbacklaunch.com
Today we chat with Grant Baldwin (recurring guest!) on how to use speaking to grow your business. The world has changed and there are now actually more opportunities for speakers to share their message. Less travel time means more opportunities for gatherings of people to hear what you have to say. Links: http://grantbaldwin.com/ https://www.laidbacklaunch.com
Today we talk with Jeff Veley on how he used an event he was attending (not hosting) to grow his email list by hundreds of people. Super smart strategy that we can all use. Jeff is a great speaker, thinker and friend. Enjoy the chat! Links: https://www.veleyproductions.com/generator/ https://www.laidbacklaunch.com
Today we talk with Jen Stanbrook on how she uses Pinterest to organically grow her business. Again, I don't know a ton about Pinterest so this is kinda like a coaching call on how to use the platform. The coolest part? I was so encouraged after our chat. I thought "I can do that!". I know you'll love the show. Links: https://jenstanbrook.com/ @jenstanbrook on social https://www.laidback.launch.com
