Duct Tape Marketing
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In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world. The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020. It has been awarded “Canada's Most Admired Culture Award “ in 2022, certified as “Great Places to Work - Canada” and named the “Best Remote Startups to work for”. Kristi is the author of the best-selling book It Pays to PLAY - How Play Improves Business Culture, a resource to implement play at work and improve the productivity and culture of companies. MORE ABOUT KRISTI HEROLD: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a law professor, Co-Director of the Institute for Privacy Protection, and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall University School of Law. She writes, teaches, and lectures at the intersection of law, technology, health, and privacy. Her forthcoming book, Unwired: Gaining Control Over Addictive Technologies https://amzn.to/40ofgsW shatters the illusion that we can control how much time we spend on our screens by resorting to self-help measures. MORE ABOUT GAIA BERNSTEIN: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and the author of three books, including his latest https://www.henryadaso.com/aom a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. MORE ABOUT HENRY ADASO: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of https://morraam.com/podcast, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. Her upcoming book is called where the mission is to normalize anxiety and leadership in today’s workplace. Morra shows that anxiety, with the right tools, can turn into a strength instead of a weakness. MORE ABOUT MORRA AARONS-MELE: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
* * * In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books. His upcoming book is a second edition of where he teaches how to develop, launch, and scale a successful marketing strategy for B2B companies. MORE ABOUT LOUIS GUDEMA: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Her book , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. MORE ABOUT CHRISTINA INGE: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
IIn this episode of the Duct Tape Marketing Podcast, I interview David Newman. He's the founder of the MBA mentoring program and the host of a top-rated business podcast. He is the author of the business bestseller , and his new book, , where David helps professional services sellers land better clients, bigger deals, and higher fees. MORE ABOUT DAVID NEWMAN: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way https://amzn.to/3EkZUNv. * MORE ABOUT JONAH BERGER: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps. Her forthcoming book, reimagines the stories we tell ourselves about success bringing you happiness, and shows how mixed emotions like fear, uncertainty, and stress accompany success. MORE ABOUT LAURA GASSNER OTTING: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. RESOURCES I MENTION: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Nowadays, we look for tools that let us be more productive and help us save an immense amount of time. AI is a really hot trend now and accessible to make some of our tasks easier. The newest trend in AI is ChatGPT, a tool that will change the way we work and become smarter in how we collect useful information and data for our businesses in order to create smarter strategies. In this episode, I teach you how ChatGPT will be shaking up the way we work and gain knowledge. RESOURCES I MENTION: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and cartoonist. His first book, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, , lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate, and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington. * MORE ABOUT STU HEINECKE: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. * MORE ABOUT JONAH BERGER: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. MORE ABOUT DAVID BARNETT: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. MORE ABOUT RUSS PERRY: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. He's the author of the book – Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire https://amzn.to/3Y8gR5f. * MORE ABOUT DAN MARTELL: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication - the most comprehensive book about listening in the workplace. * MORE ABOUT OSCAR TRIMBOLI: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy https://amzn.to/3kNhSRC. MORE ABOUT MARK SCHAEFER: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization, Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts. MORE ABOUT CAMDEN FRANCIS: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. MORE ABOUT RUSS RUFFINO: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. LEARN MORE ABOUT MATT BRIEL AND LULU: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork and Lulu http://publishforgrowth.com/.
In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the ‘rat race’. They are now international bestselling authors, coaches, and keynote speakers. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. MORE ABOUT ASH ALI AND HASAN KUBBA: __ __ LEARN MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James is the principal of Employer Brand Labs in Chicago and is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade. * MORE ABOUT JAMES ELLIS: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, the #1 Wall Street Journal, USA Today, and the internationally bestselling author of five books: Elevate and Friday Forward. His latest book is – Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders https://amzn.to/3vDPIuL. * MORE ABOUT ROBERT GLAZER: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABC’s hit series Shark Tank. He will soon star in a new spinoff Business Hunters also executive produced by Mark Burnett. Matt is also the author of Burn The Boat: Toss Plan B Overboard and Unleash Your Full Potential https://amzn.to/3jMXJLc. MORE ABOUT MATT HIGGINS: __ __ LEARN MORE ABOUT THE AGENCY INTENSIVE CERTIFICATION: __ __ TAKE THE MARKETING ASSESSMENT: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization. MORE ABOUT MARCEL PETITPAS: __ __ LEARN MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork.
In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. * MORE ABOUT AMANDA HOLMES: __ __ More about the Agency Certification Intensive: __ __
In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. * MORE ABOUT ANDREW WARDEN: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __ * TAKE THE MARKETING ASSESSMENT: __ __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network https://www.hubspot.com/podcastnetwork
n this episode of the Duct Tape Marketing Podcast, I'm doing a solo show and discussing something I've been talking about lately called the Customer Success Track. RESOURCES I MENTION: __ __ TAKE THE MARKETING ASSESSMENT: __ __ MORE ABOUT THE AGENCY CERTIFICATION INTENSIVE TRAINING: __ __
In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, "UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition." Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We're talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. MORE ABOUT STEVE MILLER: __ __ LEARN MORE ABOUT THE CERTIFICATION INTENSIVE TRAINING: __ __ This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. https://www.hubspot.com/podcastnetwork
