Ignite Visibility University

John Lincoln

About

Ignite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest-growing companies in the USA in the 2017, 2018, 2019 and 2020 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry.

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640 episodes

What is the Newest Google Algorithm Update Targeting - Ignite Friday

This week: OTT subscription revenues are on the rise, Google releases a new Core Algorithm update, and Performance Max Campaigns are officially available on Microsoft. Here’s what happened this week in digital marketing.

11m
Mar 09, 2024
Can Google's New AI Tool Help You Write Better? - Ignite Friday

This week: Chrome has a new plugin that can help you write, YouTube stole another page from TikTok’s playbook, and we unveil the worst content management systems. Here’s what happened this week in digital marketing.

5m
Mar 02, 2024
How Can New AI Features Improve Your PMax Campaigns? - Ignite Friday

This week: Google offers pointers on how to diagnose ranking drops, YouTube rolls out a few new features, and WordPress users aren’t as happy as they used to be. Wondering how new AI features can improve your PMax campaigns? Here’s what happened this week in digital marketing.

9m
Feb 23, 2024
Where Can You Find Gemini in Google’s Product Suite? - Ignite Friday

This week: Gemini is everywhere in Google’s products, TikTok offers a new integration, and a new report offers advice on the kind of content that LinkedIn rewards. Here’s what happened this week in digital marketing:

6m
Feb 17, 2024
Is This Loophole Destroying Your Local Service Ads? - Ignite Friday

This week: your Local Service Ads may be disappearing, Bard is now Gemini, and Core Web Vitals has a new metric. Here’s what happened this week in digital marketing.

7m
Feb 09, 2024
Is There An SEO Disadvantage to Having a Large Website? - Ignite Friday

This week: Reddit wants you to make people laugh, teens love TikTok, and we’ve got some Big Tech earnings. Here’s what happened in digital marketing.

8m
Feb 02, 2024
Is AI the Future of Search Ads? - Ignite Friday

This week: Google's integrating Gemini into Google Ads, TikTok is offering new accessibility options, and LinkedIn is getting rid of lookalike audiences.  Here’s what happened this week in digital marketing.

7m
Jan 26, 2024
Is Your WordPress Site Vulnerable to A New Security Issue? - Ignite Friday

A lot’s happened in digital marketing this week - from a new WordPress plugin vulnerability affecting up to 2 million sites to new tool features and partnerships you’ll want to know about - let’s dive into the digital marketing news!

6m
Jan 19, 2024
Which Is the Largest & Most Capable AI Model to Date?

Which is the largest and most capable AI model to date? If you guessed Google Gemini, you're correct! In this episode, John Lincoln, a digital marketing expert, dives into Google Gemini: what it is, how it works, and why you need to be paying attention.

2m
Jan 16, 2024
What Social Media Giant Is Trying to Take on Amazon? - Ignite Friday

This week: Google corrects some contemporary SEO mythology, TikTok takes aim at Amazon, and wait until you hear about how many people use X.

3m
Jan 12, 2024
How Can You Manage Your Data in Advertising? (Google's Data and Tracking Updates for 2024)

One big red flag that's coming to all your advertising! In this episode, Ignite Visibility SEO expert John Lincoln explains Google's newest steps to protect user privacy without making advertising impossible.

3m
Jan 09, 2024
How Can Advertisers Brace for New LinkedIn Costs? - Ignite Friday

This week: LinkedIn ad prices may be soaring, TikTok offers a marketing calendar, and X lowered the price for Basic Tier verification. Here’s what happened this week in digital marketing.

4m
Jan 05, 2024
What to Expect at brightonSEO with Kelvin Newman

Recently, brightonSEO hosted its first event in San Diego - and it was a hit! In this episode, John Lincoln, Ignite Visibility CEO is joined by Kelvin Newman founder of brightonSEO to discuss the ins and outs of hosting an in-person marketing-focused event.

33m
Jan 05, 2024
How to Start and Market a Franchise with Lara Bruhn

Co-owner of Mr. Electric in Texas, Lara Bruhn is joined by John Lincoln, CEO of Ignite Visibility. In this exclusive interview, John and Lara discuss her career path, how it led to her acquiring a franchise, and some of the biggest challenges she's seen to growth.

26m
Jan 03, 2024
Why Aren't You Getting More High-Quality Leads?

One of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality. Follow these 4 steps to begin filtering out bad leads and getting more quality ones.

8m
Jan 03, 2024
Why Aren't You Getting More High-Quality Leads?

One of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality.

8m
Jan 02, 2024
Want to Rank Better in Local Search? Google Reveals How!

This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here’s what happened this week in digital marketing.

5m
Dec 22, 2023
Want to Rank Better in Local Search? Google Reveals How!

This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here’s what happened this week in digital marketing.

5m
Dec 21, 2023
Google Says Goodbye to Mobile Testing Tools - Ignite Friday

This week: Google Merchant Center eliminates some attribution models, Reddit offers a new certification program, and Meta launches Threads in the EU. Here’s what happened this week in digital marketing.

5m
Dec 08, 2023
New Google Bard Feature: Answer Questions About YouTube Videos - Ignite Friday

This week: The Google November core update has run its course, Google Bard answers questions about YouTube videos, and Sam Altman returns to OpenAI. Here’s what happened this week in digital marketing.

5m
Dec 01, 2023
Increase Exposure for Your Videos Across the Internet (2024 SEO & PPC Strategy)

Are you utilizing videos to the best of your ability? In this video, John Lincoln, Ignite Visibility CEO walks you through a video maximizer strategy to help you get more exposure for your videos across the internet.

3m
Nov 20, 2023
New "Notes" Feature Brings Human Insight to Google Search - Ignite Friday

This week: Google promises big changes, OpenAI pauses ChatGPT Plus subs, and X rolls out timestamp links for videos. Here’s what happened this week in digital marketing.

5m
Nov 17, 2023
Black Friday Marketing Strategy: 3 Must Dos for Ecommerce Businesses

Do you run an ecommerce business? Are you ready for Black Friday? In this episode, Ignite Visibility Paid Media experts Meghan Parsons and Logan Schiff will talk you through their favorite Black Friday and Cyber Monday marketing strategies to help them empower clients to launch successful holiday strategies and grow their businesses.

11m
Nov 16, 2023
New SEO Strategy: Increase Click-Through-Rate to Web Pages

Are you ready to boost website views and clicks? In this episode, John Lincoln, Ignite Visibility SEO expert, discusses a process to start increasing the amount of clicks to your web pages in this new SEO strategy.

2m
Nov 13, 2023
4 Franchise Marketing Strategy Mistakes (2024 Insights)

After working with countless franchisees and multi-location businesses, John Lincoln, Ignite Visibility CEO knows a thing or two about what makes them successful. In this episode, John Lincoln recaps 4 digital marketing mistakes he has seen franchisees make, that cost them a ton of new business.

3m
Nov 09, 2023
YouTube Shorts 101: Expert Quick Start Guide

We all know short-form video content is taking the world by storm. There are various platforms available, but today our social media experts are talking to you about... YouTube Shorts! In this episode, Senior Director of Social Media Carl Bivona and Senior Social Media Strategist Peter Jang will walk you through the ins and outs of YouTube Shorts with their expert, quick start guide to have you producing top-notch content fast.

6m
Nov 07, 2023
Improve Your Lead Quality With These Simple Changes

If the quality of your leads isn't good, you're wasting your time. In this episode, John Lincoln, Ignite Visibility CEO will give you a step-by-step plan of changes you can make to improve your lead quality now.

3m
Oct 31, 2023
ChatGPT Plus Now Offers DALL-E 3 Image Generator - Ignite Friday

This week: Google completes a rollout, ChatGPT Plus offers access to the DALL-E 3 image generator, and we have quarterly reports from some of the biggest tech names.

5m
Oct 27, 2023
Start Saying Goodbye to Third-Party Cookies - Ignite Friday

This week: YouTube’s latest version is packed with useful updates, X might start charging people to tweet, and Google begins phasing out third-party cookies.

3m
Oct 20, 2023
Build Your First-Party Data Strategy for 2024 With Google Ads Data Manager

Simplify all your first-party data to better serve ads to your customers! In this episode, Ignite Visibility digital marketing expert John Lincoln will walk you through Google's latest tool release: Google Ads Data Manager. Start tracking which ads are actually driving conversions now.

2m
Oct 18, 2023