Marketing Your Business - Marketing Strategies for Business Owners
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The ONE Thing has sold 4 million copies and is translated into 44 languages. It's written at a 5th grade level. Jay Papasan reveals why simplicity beats sophistication - and how one conversation with his professor changed everything. Jay Papasan is co-author of The ONE Thing - over 4 million copies sold. That book changed the trajectory of my life. It led me to sell my company. In this conversation, Jay reveals: • The "Kleenex Test" for creating timeless content (vs. content that expires) • Why Hemingway wrote at a 4th grade level (and The ONE Thing at 5th) • The "aspirin vs vitamins" framework for solving real problems • Why timing finds YOU if you're consistent • The difference between dreamers who need to DO and doers who need to DREAM 📚 FREE RESOURCE: Get Jay's Kleenex Test Worksheet + Timeless Content Framework → https://podcast.stu.me CONNECT WITH JAY: • Website: https://theonething.com • Book "The ONE Thing": https://a.co/d/2YUWKQN CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.
I've been producing Instagram content for a long time and we haven't seen that much growth. Some posts would hit, most wouldn't, and I had no idea why. Then I discovered a tool that changed everything. In this episode, I'm pulling back the curtain on the exact system we now use to grow on Instagram. It starts with one hour of research per month, a weekly testing rhythm, and a collaboration strategy that gets 47% more reach. I also share a real example where I analyzed a client's competitors during a VIP day and found that 18 out of their top 20 posts used one specific format. The patterns are there -- you just have to look for them. In this episode, you'll learn: • How to use Sort Feed https://www.sortfeed.com/ (a Chrome extension) to find what's already working in your niche • Why monthly research + weekly testing beats random posting every time • The micro-testing framework: change one thing per week and track results • How name drops and collaborations expand your reach (with real examples) • Why we publish three posts a day and how that accelerates learning 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
Canada vs. USA for hockey gold. The whole country stopped. Schools turned on projectors, churches delayed services, restaurants opened two hours early. And buried inside that moment are three marketing lessons that can change your business. If your marketing feels flat, if engagement is low, if you're doing tactics that should work but just aren't, this episode breaks down what the Winter Olympics taught us about selling, community, and the surprising power of doing what you actually enjoy. In this episode, you'll learn: - Why the backstory behind your offer matters more than the offer itself - How community creates momentum (and a real example from inside our program) - Why Norway -- a country of 5 million -- won more Olympic medals than the US - The "joy is a strategy" principle and how it applies to your marketing - A simple exercise to identify which marketing activities you should go all in on 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
Alex Cattoni was 6 videos in when she got her first comment. She made one video based on that comment - and it exploded her channel to 400K subscribers. Here's exactly how she creates content that converts. Alex Cattoni started her YouTube channel in February 2019 with zero content strategy. Six videos in, someone left a comment asking for a video on how to become a freelance copywriter. That one video exploded her channel. Today she has over 400,000 subscribers, makes thousands of dollars monthly just from YouTube ads, and has built Copy Posse into one of the most successful content-driven businesses in the space. In this conversation, Alex reveals: • Why one YouTube comment changed everything (the origin story) • The reason 1,000 YouTube subscribers beats 100,000 Instagram followers • Her top/middle/bottom of funnel content strategy • The "never recap" rule that's been killing your retention • Why AI generates words, not copy (and what that means for you) • The Claude AI voice guide trick that changed how I create everything 📚 FREE RESOURCE: Get Alex's YouTube Content Funnel Template + Retention Checklist → https://podcast.stu.me CONNECT WITH ALEX: • Website: https://copyposse.com • YouTube: https://www.youtube.com/@AlexCattoni • Instagram: https://instagram.com/alexcattoni CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.
Your members aren't leaving because you're not giving enough. They're leaving because they feel lost, alone, or like nothing is working. Here's how to fix it. If you run a membership, a course, or any kind of community, you've probably dealt with this: people join excited and then disappear within 60 days. The natural instinct is to create more content, add more resources, build more modules. But that actually makes the problem worse. The real issue isn't value -- it's that members aren't experiencing success fast enough. In this episode, I walk you through a story about one of our clients who completely turned her retention around, and the three specific levers that made the difference. In this episode, you'll learn: - Why adding more content can actually increase churn - The one thing retained members all had in common (within 2 weeks) - 3 levers that make a community sticky -- clarity, connection, and result - How to build a "GPS-style" onboarding that tells members exactly what to do next - A simple introduction thread strategy that creates belonging fast 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
Someone I admire dismissed my advice because it sounded like AI wrote it. The worst part? He was right. Here's how I fixed it. I'd built all these AI skills, created great prompts, and was churning out social posts, emails, and outlines. I thought I was winning. Then a creator with a massive following asked me for help with his membership. I dictated my advice into Claude, had it clean things up, and sent it over. His response? "Honestly, it just sounds like a ChatGPT response." That one stung. But when I looked at it, he was right. The advice was solid, but it wasn't me. I'd been using AI like a vending machine. Put in a topic, get out content, move on. But AI doesn't know your voice unless you teach it, your stories unless you give them to it, or your principles unless you define them. In this episode, you'll learn: - The one mistake that makes AI content sound generic (and most people are making it) - How to build a voice library so AI actually sounds like you - A 5-point context checklist that transforms AI output quality - Why editing for humanity matters more than editing for perfection 📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
Most people become a different person on camera: stiff, awkward, forgettable. McCall Jones has helped thousands fix this (including Russell Brunson...38% conversion increase). Here's how. McCall Jones took someone who was "so awkward on camera that nobody would buy"... and 12X'd her click-through rate in just four calls. Today she runs Charisma Hacking, where she's helped thousands of entrepreneurs—including Russell Brunson—unlock their natural charisma on video. The result? Russell's sales event saw a 38% conversion increase. In this conversation, McCall reveals: • Why "Prim Proper Professional" is destroying your video conversions • The counterintuitive discovery that opposite advice works for different people • How she built 54 different "Charisma Style" combinations using data science • The personalized video thumbnail trick that gets 10X more responses • The Charisma Loop framework: Center, Off-Center, Trigger, Bridge • The 16 emotions that make people buy (and when they need to feel each one) 📚 FREE RESOURCE: Get McCall's Charisma Style Assessment + Video Presence Checklist → https://podcast.stu.me CONNECT WITH MCCALL: • Website: https://charismahacking.com • Instagram: https://instagram.com/McCallJonesOfficial CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week!
Most people are using AI wrong. They're asking it to do things from scratch every single time. It's like a glorified Google search. And that is exhausting. The smarter move? Teach the AI your process once and reuse it forever. In this episode, I'm walking you through how I turned my best creative processes into reusable AI skills using Claude, and how it's saving me 10-15 hours every single week. Here's what happened: I had 216 podcast episodes with years of stories and examples buried inside them. Every time I sat down to write, I'd think "didn't I tell this story before?" but finding it was near impossible. So I fed all 216 transcripts into Claude and it pulled 696 stories. Then it organized them by theme — launch stories, growth stories, pricing stories, transformation stories. Now whenever I need a story, I just call up the skill and boom, there they are. In this episode, you'll learn: • The 3-step process to turn any repeatable task into a reusable AI skill • How I extracted 696 stories from 216 episodes and organized them instantly • The exact prompt that turns any AI conversation into a documented playbook • Why your best work follows patterns, and how to capture those patterns • How to share skills with your team so everyone produces consistent, quality output 📥 RESOURCE - Grab the exact prompts from this episode here: https://podcast.stu.me CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
You know what drives me crazy? Watching someone get a million views on a reel and then nothing. No funnel, no offer, no way to move that attention into actual revenue. Viral content is worthless if you don't have a system to turn those views into paying customers. In this episode, I'm showing you exactly how to reverse engineer your top reels and turn them into predictable funnels. I'll walk you through the exact 4-step system I used with my VIP client Lisa. She had 7 reels with over 1 million views each in the last year, but they weren't translating into sales. We took one reel about archangels, turned it into a $7 guide with a $27 order bump, and now she's getting a 36% conversion rate on that order bump. In this episode, you'll learn: • How to mine your top posts for universal pain points using the SortFeed Chrome extension • The 3 ingredients every high-performing reel has in common • How to turn one viral reel into 5-7 conversion touchpoints • Why DM opt-ins convert at 65-70% vs landing pages at 30-45% • The exact CTA tweaks that improve conversions by 15-30% CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
Nathan Barry went from a $63,000 salary to building Kit (formerly ConvertKit) - now powering newsletters for Tom Brady, Matthew McConaughey, and tens of thousands of creators. In this conversation, he reveals the "billion dollar creator" framework and why most creators are leaving massive value on the table. In this conversation, Nathan reveals: • The "billion dollar creator" framework - why attention is the most valuable currency • Why a blog became a $200M exit (the Primal Kitchen story) • The difference between building a "crowd" vs an "audience" (and why it matters) • Why email is "sexier than ever" - even A-list celebrities are obsessed • His personal brand strategy: how he creates content in just 3-5 hours/week • The flywheel approach that makes one podcast generate months of content 📚 FREE RESOURCE: Get Nathan's Billion Dollar Creator Framework + Email Growth Playbook → https://podcast.stu.me CONNECT WITH NATHAN: • Website: https://nathanbarry.com • Kit: https://kit.com • Podcast: The Nathan Barry Show • Instagram: https://instagram.com/nathanbarry CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.
Most people think raising your price means fewer sales. But what if the opposite is true? We had a $300 program that was doing okay. Beginners kept telling us it was too expensive. So instead of lowering our price, we raised it to $3,000—and more than doubled our best sales day ever. Fewer people on the webinar. Higher price point. Better results. In this episode, I'm breaking down why this works and the three lessons you can apply to your business right now. In this episode, you'll learn: • Why targeting the right people is 25x more effective than broad marketing • How higher prices signal higher value (and why that helps you sell more) • Why excluding people makes the right people pay more attention • The premium pricing effect backed by research • Why your offer doesn't need more people—it needs more of the right people CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
After 216 episodes, I vanished for 4 and a half years. No warning. No goodbye. Just silence. Today I'm sharing why that happened and the 3 things that brought me back. In 2021, burnout hit me hard. I was coming off back-to-back launches, we'd added 20 new team members, business was booming... and then my brain just stopped. I spent months sitting in a chair, staring out the window, unable to create anything. The shame kept me from talking to anyone about it. If your marketing feels stale, your creative spark has dimmed, or you're just going through the motions without really being there, this episode is for you. In this episode, you'll learn: - Why nearly 9 in 10 entrepreneurs struggle with mental health issues (and only 30% feel comfortable talking about it) - The "dirty water filter" principle that was poisoning my creativity without me realizing it - How one text from Dean Graziosi started pulling me out of the darkness - The simple question from Susie Moore that makes hard things feel possible - Why picking a date and declaring it out loud changes everything This is the most personal episode I've ever recorded. And if you're in a season where the ideas aren't flowing, I hope it helps. CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io Subscribe and leave a review if this episode helped you.
At 17, three knee injuries ended Sam Demma's dream of playing professional soccer. He felt like he had "wasted his entire life." Today? 1 million followers, thousands of schools reached, and a phone call from someone who believed in him more than he believed in himself changed everything. Sam Demma went from feeling like a "complete failure" after three knee injuries destroyed his soccer dreams to becoming one of the most in-demand youth speakers in North America - with over 1 million followers built in just 6 months. In this conversation, Sam reveals: • How he dealt with the identity crisis of losing his dream at 17 • The "delusional" cold-calling strategy that launched his speaking career • The phone call that almost broke him - and the friend who saved him • What 6 weeks in Kenya taught him about happiness • The $13,000 overnight fundraiser that brought his story full circle • The exact content system that grew his following from 0 to 1 million in 6 months 📚 FREE RESOURCE: Get Sam's Cold Outreach Framework + The Happiness Discipline Worksheet → https://podcast.stu.me CONNECT WITH SAM: • Website: https://samdemma.com • Book "Empty Your Backpack": https://a.co/d/cBKDNjN • Instagram: https://instagram.com/sam_demma CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.
If you’ve ever sat on an idea waiting for the “perfect time” to launch, listen to this episode. You’ll hear 3 hacks to help you build massive momentum in a short period of time. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216
In this episode, I'm talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling? GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/215
When we do a promotion, we’ve always got those who buy and those who don’t. What do you do with those who don’t buy? In this episode, I’m going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/214
In this episode I’m joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/213
Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you're feeling the same. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/212
You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/211
Christie Hawkins just crossed a MAJOR milestone of having a million dollar membership within two and a half years. In this episode you're going to hear how she did it! GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/210
In this episode, I want to talk to you about streamlining your offer. Because when you streamline your offer and your messaging, you are going to skyrocket your business. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/209
In this episode, Sapphire Gray joins the podcast to share how she got off to a blazing hot start with her membership and generated $40K+ in just 4 days with a very small audience! GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/208
What's the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she’s been using in her business to drive the sales of her memberships as well as high-ticket offers. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/207
In this episode, I’m going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206
If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205
How do you get your creative ideas out into the world? Even if you're surrounded by doubters? You're going to find out in this interview with the author of "Move The Needle" Shelley Brander. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/204
Recently we deployed a brand new marketing campaign that proved to be a BIG winner. In this episode I'll explain the two keys that made it work. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/203
During a mastermind I was asked "what should I be doing as the owner of my company?" In this episode, I'll give you four high level thoughts that every entrepreneur should be thinking about. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/202
I get asked all the time "how do I get more traffic?" It's the wrong question to ask and after reading Russell Brunson's Traffic Secrets book I was reminded of an old research hack I used to use with a past business to find the traffic. I share my process in this episode. GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/201
What marketing strategy has driven the most growth for your business in 2020? Listen in as my guests share in celebration of our 200th episode! GET ACCESS TO THE FULL SHOW NOTES! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/200
