Restaurant and Retail Marketing

Michelle Brisebois

About

Marketing and digital trends, tips and advice to help the restaurant and retail industries succeed

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892 episodes

Rita The Robot Runs Food

On today's Restaurant and Retail Marketing Flash Briefing, we look at Chili's in the US and how it's using a Robot named Rita to drive guest satisfaction and operational ease. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Apr 22, 2022
Food Literacy

On today's Restaurant and Retail Marketing Flash Briefing, we look at how the pandemic has forced us to explore new foods. As we recalibrate into a world where we are at home more often — restaurants will need to recalibrate. Tomorrow's customer will be more nomadic physically and emotionally. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 21, 2022
The Importance of Food Photography

On today's Restaurant and Retail Marketing Flash Briefing, we look at the importance of food photography on a restaurant's website. We eat with our eyes and there are compelling statistics to indicate we should make great food photos a priority. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 20, 2022
Restaurants Are Celebrating 4:20

On today's Restaurant and Retail Marketing Flash Briefing, we look at April 20th also known as "Weed Day". It's celebrated on 4/20…a reference to the number often associated with cannabis. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 19, 2022
Restaurants in the Metaverse

On today's Restaurant and Retail Marketing Flash Briefing, we look at dining in the Metaverse and how some big chains are entering this brave new virtual world. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 18, 2022
Direct Mail Has Strong Conversion Rates

On today's Restaurant and Retail Marketing Flash Briefing, we continue to look at direct mail and how it can complement your digital marketing to make both stronger. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 14, 2022
Young People Love Direct Mail

New data from Canada Post shows us that direct mail could be the most effective spend for our marketing budgets. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 13, 2022
Arby's Menu Items Become…Dog Toys?

On today's Restaurant and Retail Marketing Flash Briefing, we look at Arby's new line of plush, squeaky dog toys. Fashioned into their iconic menu items — will they help make pet parents fall in love with the brand? * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 12, 2022
Drinks To Go In NY State

On today's Restaurant and Retail Marketing Flash Briefing, we look at the legislation in NY state that will make cocktails to go — an ongoing practice for restaurants. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 11, 2022
Pinterest Trends —Ancestral Eats

On today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest Trends Report and the category called "ancestral eats" and why we're reaching back in our lineage to find the next great meal. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

1m
Apr 08, 2022
What's A Good Click Through Rate for Restaurant and Retail Emails?

On today's Restaurant and Retail Marketing Flash Briefing, we look at some research from Mail Chimp on open and click through rates for email campaigns. They've broken it down by industry and there are some great benchmarks for restaurants and retail. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 06, 2022
Dark Stores Are Making Delivery Cost Effective

On today's Restaurant and Retail Marketing Flash Briefing, we look at dark stores and how they are revolutionizing grocery delivery. Similar to the Ghost Kitchen model for restaurants, as more sectors get on the delivery bandwagon — it will become more efficient. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 05, 2022
Drone Delivery of Food Is Almost Here

On today's episode of Restaurant and Retail Marketing Flash Briefing, we look at drone delivery. Picture your food delivered in 3 minutes onto someone's front yard. It may be a sight closer to reality than we realize. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 04, 2022
The Oscars of April fools Jokes

On today's Restaurant and Retail Marketing Flash Briefing, we look at some of the best ever April Fool's pranks of all time. There might be some ideas here for you to have a little safe fun on social media. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Apr 01, 2022
Do Canadians Prefer Take Out or Delivery For Their Food?

On today's Restaurant and Retail Marketing Flash Briefing, we look at new research from NPD Group that reveals where off premise food consumption in Canada is shifting. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 31, 2022
Employment Branding| A Sexual Harassment Complaint Process

On today's Restaurant and Retail Marketing Flash Briefing, we look at how the hospitality industry can improve their employee brand and protect their team and businesses with a sexual harassment investigation process. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 30, 2022
What Are the Rules After Work Hours?

On today's Restaurant and Retail Marketing Flash Briefing, we look at employment branding and how you should define the scope of your sexual harassment policy. What are the rules when employee are off the clock and who's included in the policy parameters? * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

3m
Mar 29, 2022
Why You Need A Sexual Harassment Policy

On today's Restaurant and Retail Marketing Flash Briefing, we look at how April is Sexual Harassment Awareness Month and why the restaurant industry is one of the worst places to work…and feel safe from sexual harassment. What do you need to include in your employment policy? * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 28, 2022
When Research Test Results Steer You Wrong

On today's Restaurant and Retail Marketing Flash Briefing, we look at McDonalds' roll out to 600 US stores of their new plant based protein burger. The pilot in 8 stores was stellar and exceeded expectations…the roll out to more stores is telling a different story. Why do test pilots sometimes lead us astray? * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 25, 2022
Dining by Candlelight

On today's Restaurant and Retail Marketing Flash Briefing, we look at March 26 and upcoming Earth Hour. It would probably be a great idea to turn down the lights and light some candles to mark the occasion. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

1m
Mar 24, 2022
In Praise Of the "Listicle"

On today's Restaurant and Retail Marketing Flash briefing, we look at how our content strategy should include "listicles" which are mash-ups of lists written like an article. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 23, 2022
How to Celebrate "Altbashes"

On today's Restaurant and Retail Marketing Flash briefing, we look at Pinterest trends report for our regular "crystal ball gazing" into future trends. We discuss what an "alt bash" is and why they're popular and how your business can weave them into your business model. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 22, 2022
Spring Equinox Traditional Foods

On today's Restaurant and Retail Marketing Flash Briefing, we look at the traditional foods to celebrate Spring Equinox in the Northern Hempisphere. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

1m
Mar 21, 2022
What's a Content Strategy and Why It's Your Secret Weapon

On today's Restaurant and Retail Marketing Flash Briefing, we look at why a clamp down by governments on social media is likely part of the new world order and how our content strategies for our owned channels can be our biggest asset. Part one of a series for next week. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 18, 2022
Starbuck's Gets a New / Old CEO

On today's Restaurant and Retail Marketing Flash Briefing, we look at the return of Howard Schultz for his third run as CEO of Starbucks. Can the chain's founder bring back some of the magic? * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

1m
Mar 17, 2022
St. Patrick's Day Spending Stats

On today's Restaurant and Retail Marketing Flash Briefing, we look at St. Patrick's Day and some stats around spending. Spoiler alert…the priority is food. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 16, 2022
Restaurant Chains Closing in Russia

On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement of major restaurant chains ceasing operations in Russia in response to the attack on the Ukraine. Consumer activism is alive and well. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 15, 2022
What's A Marketing Channel and How Many Do You Have?

On today's Restaurant and Retail Marketing Flash Briefing, we look at marketing channels and why the restaurant industry is discovering they have alot more of them now than pre pandemic. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 14, 2022
Create a Signature Menu Item to Support Ukraine

On today's Restaurant and Retail Marketing Flash Briefing, we look at the innovative menu items restaurants are introducing to drive donations to help the people of Ukraine. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

1m
Mar 11, 2022
Outoor Dining All Year Round

On today's Restaurant and Retail Marketing Flash Briefing, we look at how restaurants can weather proof their outdoor spaces to extend use of the patio all year round. * See acast.com/privacy https://acast.com/privacy for privacy and opt-out information.

2m
Mar 10, 2022