The Business of Boutique Fitness

Lise Kuecker

About

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?

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602 episodes

603: Science Sells with Cara Hazelton and Peter Pastijn

Episode 603 - Science Sells with Cara Hazelton and Peter Pastijn

34m
Mar 28
602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

27m
Mar 21
601: Boutique Bliss - Mastering Mind, Body, and Business

601: Boutique Bliss - Mastering Mind, Body, and Business

24m
Mar 14
600: The Business of Boutique Fitness 600 ep Special

600: The Business of Boutique Fitness 600 ep Special

1h 7m
Mar 07
597- Looking ahead to 2024: Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

Episode 597- Looking ahead to 2024: Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

37m
Feb 15
593: Finding Your Groove: A Conversation with Cathryn, Owner of theStudio

Y’all - Buckle up for this one!   Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota?    That’s Cathryn.   In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey.    From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.   Here’s the scoop: __ __   Cathryn’s building more than a studio.   She’s building a space where fitness meets community, support, and healing.   And it’s amazing.   Tune into EPISODE 593 for a dose of inspiration, laughter, and some solid business insights.   Catch you there!   With Grit and Gratitude,   Lise   PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.   It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.   Here is the LINK TO REGISTER. www.studiogrow.co www.linkedin.com/company/studio-growco/  

41m
Jan 18
589: From Emerging Brand to International Icon: Meet Ben Camper, President of Basecamp, and Learn How He's Bringing His Brand Onto An International Playing Field"

Yall, what does it take to become a household name in the fitness industry?   We asked the President of Basecamp Fitness just that.   I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.    Spoiler alert: Their journey is awe-inspiring.   Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.    In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.   Here's a sneak peek of what we discuss:   __ __   Remember, the key to success is not just dreaming big, but executing big.   Let’s listen and learn, together.   Keep pushing boundaries and chasing those dreams!   With Grit and Gratitude, Lise www.studiogrow.co www.linkedin.com/company/studio-growco/  

48m
Dec 14, 2023
587: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo

"Fitness isn't just changing; it's evolving."    That's the mantra of Debra Strougo, the powerhouse behind Row House.   This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra.   And trust me, it was an eye-opener.    Her journey from marketing whiz to fitness icon? Absolutely inspiring.   Quick Highlights: __ __   This episode is a goldmine for anyone wanting to thrive in boutique fitness.    And it's just as relevant today as it was then.   And hey, don’t miss out!    Join us at Dare To Thrive, Feb 28th & March 1st in LA.    It’s your ticket to an incredible 2024 for your studio. Grab your spot here.   With Grit and Gratitude, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe and join the party!   LINKS: __ __

41m
Nov 30, 2023
586: Knowing your Competition with Coach Heather Plum

Y’all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your competitors and conducting a SWOT analysis will help you understand how you differ and inform your marketing decisions. When interacting with prospective clients, use your knowledge to provide tailored information and find the right fit, even if it means recommending a competitor. Take the high road when discussing competition, showcasing your strengths and unique value. By leveraging your strengths and standing out, you'll attract the right clients and thrive in the competitive fitness industry. Visit the Studio Grow website for the full episode and more resources. Subscribe, leave a review, and share with colleagues to make a positive impact in the world of boutique fitness. On the edge of your seat? Great, let’s do it. Catch ya in EPISODE 586 and let’s make your studio the hottest ticket in town! With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

13m
Nov 16, 2023
585: The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

585: The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

50m
Nov 09, 2023
584: Lindsay & Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales process

584: Lindsay & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

30m
Nov 02, 2023
583: Retention: The Reality and How to Change It

Episode 583: Retention: The Reality and How to Change It

14m
Oct 26, 2023
Episode 582 - Lise Interview Felicia Alexander

Episode 582 - Lise Interview Felicia Alexander

51m
Oct 19, 2023
Episode 581 - 180 Degree Turnaround for Boutique Fitness Human Resources: Your Teachers, Trainers and How To Avoid Wanting to Fire Them All

Is your studio a high-stakes drama?  Is it a stage where every session is a show, each trainer is a star, and you?  You’re the brilliant director behind it all. If it’s not… In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that's not just a gym…but a hot-ticket theater. Here’s the lineup: __ __ On the edge of your seat?  Great, let’s do it.Catch ya in EPISODE 581 and let’s make your studio the hottest ticket in town! With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

38m
Oct 12, 2023
580: 180 Degree Turnaround for Boutique Fitness Human Resources - The Front Desk

Here’s what we’re talking about in this episode: __ __ Links: https://www.instagram.com/studiogrowco https://studiogrow.co/  

18m
Oct 05, 2023
579: 180 Degree Turnaround for Boutique Fitness Human Resources - the Sales Team

Y’all, Is your sales team not quite in sync?  Like you've got the instruments, but the music just isn't flowing? That's what EPISODE 579 is all about—making sure your sales team is more than just a group of people reading from different song sheets. Here's the breakdown: __ __ Finding the right mix of discipline and flair is like arranging a song.  You need the structure, but you also need those surprising notes that make it uniquely yours. If this sounds like the tune-up your sales team needs, don't miss EPISODE 579.  With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://www.linkedin.com/in/beth-potter-6a6b98193/

15m
Sep 28, 2023
578: 180 Degrees of Boutique HR - The New Org Chart

578: 180 Degrees of Boutique HR - The New Org Chart   Here’s what we’re talking about in this episode:   __ __ Links: https://www.instagram.com/studiogrowco https://studiogrow.co/  

24m
Sep 21, 2023
577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion   Here’s what we’re talking about in this episode:   __ __ Links: https://www.linkedin.com/in/brent-potter-5a990461/ https://www.instagram.com/studiogrowco https://www.linkedin.com/in/beth-potter-6a6b98193/ https://studiogrow.co/  

24m
Sep 14, 2023
576: A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia.

Here’s what we’re talking about in this episode:   __ __ Links: https://au.linkedin.com/in/kim-paxton-95592a17 https://www.thepilatesstudioblackwood.com.au/ https://studiogrow.co/

28m
Sep 07, 2023
575: Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE 575, we’re entering the world of Andrea Bell, the wonder woman who brought Anytime Fitness to Asia.  And no, that's not a typo - we're talking about 340 locations! Here’s what we’re chatting about: __ __ Intrigued? I thought you might be.  Dive deep with me into EPISODE 575 and let's uncover these stories together with a dash of excitement and a sprinkle of curiosity.   With Grit and Gratitude, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! Links: https://sg.linkedin.com/in/andrea-bell-97275bb4  https://www.inspirebrandsasia.com/about-us/  https://studiogrow.co/   

38m
Aug 31, 2023
574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab

574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab   Here’s what we’re talking about in this episode:   __ __ Links: http://www.linkedin.com/in/desireeguilliardyoung https://www.instagram.com/desi_spice49/ https://studiogrow.co/

49m
Aug 24, 2023